Websites using Unrulymedia

Okay, let s break down UnrulyMedia, covering its overview, revenue, alternatives, pricing, and customer care.

Overview of UnrulyMedia

Unruly, now part of Tremor International, is a global video advertising platform that specializes in outstream video. They focus on reaching audiences through premium editorial environments across the open web, rather than relying solely on pre-roll or in-stream video.

Here s a breakdown of key aspects:

• Outstream Video Focus: Unruly is known for its expertise in outstream video, meaning video ads that appear in-content, outside of video players. This includes formats like in-article video, native video, and in-feed video.
• Premium Publisher Network: They boast a large network of reputable publishers across various verticals, ensuring brand safety and high-quality placements.
• Data-Driven Targeting: Unruly leverages data and analytics to target the most relevant audiences for advertisers, aiming to maximize campaign performance.
• Creative Optimization: They offer tools and services to help advertisers optimize their video creative for different placements and audiences.
• Advanced Formats: Unruly is known for its innovative formats such as in-page, in-article and outstream video.
• Global Reach: They operate on a global scale, allowing advertisers to reach audiences in multiple countries.
• Programmatic Platform: They primarily operate as a programmatic platform, allowing ad buying and selling to happen through automated exchanges.
• Part of Tremor International: In 2019, Unruly was acquired by Tremor International, a global advertising technology company, which has expanded their capabilities and reach.

Revenue

• Specific figures: Unruly s individual revenue isn t publicly reported since its acquisition by Tremor International. Tremor s overall revenue encompasses Unruly s contribution.
• Scale: Tremor International is a publicly traded company and releases reports, which includes total revenue and key information around growth.
• Estimates: While exact figures for Unruly are unavailable, it is safe to say that Unruly contributes significantly to Tremor s reported total revenues due to the company s strong footprint in the video advertising space.
• Growth: Tremor is a growing company in the advertising space, and Unruly continues to be a key driver for its continued growth.

Alternatives to UnrulyMedia

There are several other video advertising platforms that advertisers can consider, depending on their specific needs and goals. Here are some key alternatives:

• Google Video Partners (part of Google Ads): A comprehensive platform that offers a wide range of video ad placements, including in-stream, outstream, and YouTube. Good for reach and integration with the Google ecosystem.
• Facebook & Instagram Video Ads: Excellent for social media reach and demographic targeting. Suitable for driving brand awareness and engagement.
• Magnite (formerly Rubicon Project and Telaria): A large supply-side platform (SSP) offering a wide range of ad formats, including video, across a global network of publishers.
• OpenX: Another large SSP with a strong focus on programmatic advertising, including video. Offers access to a variety of premium publishers.
• Xandr (formerly AppNexus): A programmatic advertising platform that provides both buy-side (DSP) and sell-side (SSP) capabilities. Offers video advertising solutions.
• Teads: Specializes in outstream video advertising, with a focus on high-quality placements and premium publishers.
• Verizon Media (now Yahoo Advertising): Offers video advertising solutions across its own properties and partner publishers.
• SpotX (now Magnite): Focused on premium video inventory and programmatic solutions. (Note: now part of Magnite).
• PubMatic: An SSP that provides video advertising solutions and connects advertisers with publishers for video inventory.
• AdColony: Focused on mobile video advertising with unique formats and high engagement capabilities, which is also part of Digital Turbine.

Pricing

• Programmatic Model: Unruly primarily operates on a programmatic basis. Pricing models are typically based on a CPM (cost per mille), CPC (cost per click), or CPV (cost per view) basis.
• Factors Influencing Cost: The price will depend on several factors, such as:
  • Target Audience: More specific or niche audiences can command higher CPMs.
  • Placement: Premium placements on high-quality sites usually cost more.
  • Ad Format: Different video ad formats might have varying CPMs.
  • Competition: Market demand for ad space impacts pricing.
  • Geographic Targeting: Location will influence pricing.
• Minimum Budgets: While specific minimums vary, programmatic platforms often require minimum campaign spends or monthly commitments.
• Negotiation: Larger advertisers may be able to negotiate pricing with Unruly or Tremor International.
• Transparency: Transparency varies across platforms, and it is important to discuss reporting and placement with an advertising partner.

Customer Care Details

• Dedicated Account Managers: Unruly typically provides its clients with dedicated account managers who act as points of contact for support, guidance, and reporting.
• Platform Training: They should offer training and onboarding to help advertisers understand their platform and best practices.
• Support Resources: Unruly, as part of Tremor, will likely have knowledge bases, FAQs, and technical documentation available to their users.
• Technical Support: Technical support should be available to address issues with platform access, campaign setup, tracking, and other technical concerns.
• Performance Monitoring & Reporting: Customer care often includes performance monitoring, campaign optimization recommendations, and detailed reporting.
• Contacting Unruly:
  • Website: You should be able to reach out to them through their website, likely through a contact form.
  • Tremor International: Since they are part of Tremor, you can also contact Tremor.

Key Takeaways

• Focus on Outstream: Unruly is a strong option for advertisers focused on reaching audiences outside of traditional video player environments.
• Premium Inventory: They are known for their access to premium publisher networks, which can ensure brand safety and high ad visibility.
• Programmatic Platform: If you are comfortable with the programmatic ad buying process, Unruly is a solid option.
• Part of Tremor: It s important to understand that Unruly is now part of the larger Tremor International, which impacts its overall operation and reporting.
• Evaluate Alternatives: Consider other video platforms to ensure you pick the best fit for your needs and budget.
• Engage with Sales: If you are interested, connect with their sales team and clarify key details on price, performance, and support.

Remember to thoroughly research and compare options to find the best solution for your specific video advertising needs. Let me know if you have any more specific questions!