Websites using Onetag

Okay, let s break down OneTag, focusing on your requested areas: overview, revenue, alternatives, pricing, and customer care.

Overview

OneTag is a header bidding management platform designed for publishers. It helps them optimize their programmatic advertising revenue by connecting them with multiple demand partners (ad exchanges, DSPs) simultaneously. The core idea of header bidding (also called pre-bidding) is to allow publishers to offer their ad inventory to multiple buyers at the same time, increasing competition and driving up ad prices.

Here s a more detailed breakdown of OneTag s functionalities:

• Header Bidding Management: Simplifies the process of setting up and managing header bidding auctions. This includes managing multiple adapters (connections to demand partners) and handling the complexities of bidding logic.
• Demand Partner Access: Connects publishers to a wide range of demand partners, increasing the pool of potential bidders for their inventory.
• Reporting and Analytics: Provides insights into performance, allowing publishers to understand which demand partners and ad formats are generating the most revenue.
• Optimization Tools: Offers features to optimize bidding strategies, floor prices, and other parameters to maximize yield.
• Technology Agnostic: Can work with a variety of ad servers and site technologies.

Revenue

OneTag s revenue model is based on a revenue share or percentage of ad spend model. They take a cut of the ad revenue that they help publishers generate. Specific revenue percentages may vary depending on the volume of traffic and agreement terms with each publisher.

• They generate revenue by taking a cut of the publisher s ad revenue. This means their interests are aligned with the publishers , as increasing the publisher s revenue increases their cut.
• OneTag is not a direct ad buyer. They do not buy inventory; they are a technology platform that connects publishers with various buyers.
• Their revenue is not publicly disclosed. Being a private company, specifics regarding their overall revenue are generally not accessible.

Alternatives

The header bidding market is competitive, and several platforms offer similar services. Here are some notable alternatives to OneTag:

• Google Ad Manager (GAM): While primarily an ad server, GAM offers its own header bidding solution ( Open Bidding ). It s often a go-to choice for larger publishers due to Google s dominance in the ad tech ecosystem.
• Prebid.js: This is an open-source library, not a managed platform. It allows publishers to build their own header bidding solution, requiring more technical knowledge but offering greater control. Managed wrappers are often built on top of Prebid.
• Amazon Publisher Services (APS): A direct competitor to OneTag. Amazon s header bidding solution is often favored by publishers seeking a large pool of advertisers.
• Index Exchange (Ix): A major ad exchange with its own header bidding solutions.
• PubMatic: Offers a header bidding platform and also acts as a sell-side platform (SSP).
• Xandr (formerly AppNexus): Another large ad platform that offers header bidding capabilities.
• Mediavine: A full-service ad management platform that offers a header bidding solution as well as site optimization tools. Especially good for Bloggers.
• AdThrive: Similar to Mediavine, offers a header bidding solution and ad management for publishers. Also geared to Bloggers.
• OpenX: Another ad exchange with its own header bidding solutions.

Choosing an alternative will depend on the publisher s specific needs, size, technical expertise, and revenue goals. Some factors to consider are:

• Size of traffic: Smaller publishers might benefit from a fully managed solution, while larger publishers might prefer more control.
• Technical capabilities: Publishers with in-house developers might favor open-source solutions like Prebid.js, while those without might need managed platforms.
• Demand partners: Some platforms have stronger connections to specific demand partners.
• Reporting needs: Publishers need platforms with the reporting capabilities they require for analysis.
• Pricing: Understand the revenue share model and fees associated with each platform.

Pricing

As mentioned earlier, OneTag operates on a revenue share model. This means:

• No upfront fees: Publishers typically don t pay upfront for OneTag s technology.
• Percentage of ad revenue: OneTag takes a percentage of the ad revenue generated through their platform.
• Varying rates: The exact percentage varies based on factors like publisher size, volume of traffic, and negotiation terms.
• Transparent Reporting: Reputable platforms (including OneTag) offer detailed revenue reporting to maintain transparency.

It s essential to negotiate pricing and understand the revenue share percentage before committing to any header bidding platform.

Customer Care Details

Typically, OneTag provides customer care via the following methods:

• Dedicated Account Manager: Publishers are usually assigned a dedicated account manager to guide them through setup, implementation, and optimization. This is a primary point of contact for support and strategy.
• Email Support: Most platforms offer email support for technical issues, inquiries, and general requests.
• Online Documentation: Access to comprehensive online documentation covering setup procedures, troubleshooting, and best practices.
• Knowledge Base/FAQs: Self-service options for answering common questions.
• Potential Slack Channels or Forums: Some platforms have Slack channels or publisher forums for community support and discussions.

How to get specific customer care information:

1. Visit the OneTag website: Look for contact information, a support section, or a contact us form.
2. Check client testimonials or case studies: These might offer insights into their support experience.
3. Directly reach out to their sales team: Inquire about the level of support they offer during the sales process.

Key takeaways about OneTag and its alternatives:

• OneTag is a header bidding management platform that helps publishers maximize programmatic ad revenue.
• Its revenue model is based on a revenue share with publishers.
• The header bidding market is competitive, with a number of alternatives available, including Google Ad Manager, Amazon Publisher Services, and Prebid.js.
• Pricing typically involves a percentage of ad revenue, and rates vary.
• Customer care usually involves a dedicated account manager, email support, and online resources.

To choose the best header bidding solution for your needs, carefully evaluate the platform s features, pricing, demand partners, and customer support. Always compare various options to make the best informed decision for your business.