Websites using Yieldmo

Okay, let s break down Yieldmo, covering its overview, revenue (where possible), alternatives, pricing, and customer care.

Yieldmo Overview

Yieldmo is a mobile advertising technology company that specializes in attention-based advertising. Their core technology is focused on capturing user attention through various ad formats and placements, with the goal of driving better performance for advertisers. Here s a more detailed look:

• Key Focus: Attention Measurement and Optimization. They aim to move beyond just viewability and clicks to measure how much attention an ad actually receives from a user.
• Ad Formats: They offer a range of innovative mobile ad formats designed to be engaging and attention-grabbing, including:
  • Motion Ads: Ads that use animation and movement to capture the user s eye.
  • Interactive Ads: Ads that encourage user interaction (e.g., tapping, swiping).
  • Contextual Ads: Ads that are placed based on the content of the page or app the user is viewing.
  • Adaptive Formats: Their technology dynamically adjusts the ad format to fit the device and user experience.
• Technology: They use machine learning and data analysis to optimize ad performance based on attention metrics.
• Target Audience: Primarily caters to advertisers and publishers looking to maximize the value of their mobile inventory. They work with both brand advertisers and performance advertisers.
• Value Proposition: Yieldmo aims to provide a better return on investment (ROI) for advertisers by delivering ads that are more likely to be seen and engaged with, and help publishers better monetize their inventory.
• Full-stack offering: Yieldmo provides a full-stack solution, they have an entire platform that can act as both the supply side platform (SSP) and demand side platform (DSP) when needed, allowing for more transparent and effective advertising campaigns.

Revenue

• Private Company: Yieldmo is a privately held company. This means their financial information, including specific revenue figures, is not publicly available.
• Funding: They have raised significant funding over the years, which is indicative of their growth and value proposition in the market.
• Estimated Revenue: While exact figures aren t public, industry reports and estimates suggest they are a mid-sized player in the mobile advertising space, likely generating tens or hundreds of millions of dollars annually.

Alternatives

The mobile advertising landscape is competitive. Here are some of Yieldmo s primary alternatives, categorized by their approach:

• Other Attention-Focused Ad Tech:
  • Adelaide: Focuses on attention metrics and uses data science to measure media quality.
  • Lumen: Offers eye-tracking technology and attention measurement.
  • Tobii: Specializes in eye-tracking technology.
• Major Mobile Ad Networks:
  • Google AdMob: A comprehensive ad platform for mobile app publishers and advertisers.
  • Meta Audience Network: Connects advertisers with placements on Facebook, Instagram, and other apps.
  • AppLovin: Known for its focus on mobile app monetization and performance advertising.
• Mobile Ad DSPs/SSPs:
  • The Trade Desk (DSP): A large independent demand-side platform, a common alternative to some DSP offerings at Yieldmo.
  • Magnite (SSP): An independent supply-side platform.
  • PubMatic (SSP): A popular independent supply-side platform for publishers.
• Other Mobile Video & Rich Media Ad Tech:
  • Vungle: Specializes in mobile video ads and app monetization.
  • Unity Ads: A strong player in mobile game advertising.

Pricing

• Not Transparent: Yieldmo s pricing model isn t typically publicly disclosed.
• Likely CPM-Based: They likely use a CPM (Cost Per Mille, or Cost per Thousand) pricing model, as is common in digital advertising.
• Factors Affecting Pricing: The cost will depend on various factors, including:
  • Target audience: Specific targeting parameters will affect pricing.
  • Ad format: More complex, interactive ad formats will likely cost more.
  • Volume: Larger ad buys will often lead to better rates.
  • Placement: Ad position and prominence will influence price.
  • Campaign goals: Different objectives might have different cost structures.
• Negotiated Rates: Pricing often involves negotiation and is tailored to each advertiser s or publisher s needs.
• Performance Based Optimization: While largely working off CPM s, their technology also uses data science to optimize performance, so this may be a factor within the rates that can be negotiated.

Customer Care Details

• Account Management: Yieldmo provides dedicated account managers to help clients with campaign setup, optimization, and reporting.
• Support: They likely have a support team to address technical issues or questions.
• Online Resources: Like many tech companies, Yieldmo likely has a website with documentation, FAQs, and case studies.
• Contact Forms/Emails: It s common to contact them via their website or by contacting an account manager.
• Response Times: Response times may vary depending on the complexity of the request, but their company seems to have a good track record of customer service, so it is fair to expect reasonable response times.

Key Takeaways

• Attention is King: Yieldmo s focus on attention is a differentiator in the mobile ad market.
• Not Always Transparent: As a private company, detailed financial and pricing information isn t usually public.
• Consider Alternatives: The best choice for an advertiser or publisher depends on their specific needs.
• Engage Directly: Contacting Yieldmo directly will be necessary to get a full understanding of their pricing and to create a specific ad strategy.

To get the most accurate and up-to-date information for your specific needs, I recommend:

• Visiting the Yieldmo website: Their official site will have the most current details.
• Contacting them directly: Reach out to their sales team for custom proposals.
• Reading reviews and case studies: Look for user feedback on their performance and customer support.

Hopefully, this provides a good overview! Let me know if you have any other questions.