Websites using Brandmetrics

Okay, let s break down BrandMetrics, covering its overview, revenue (though specific figures are hard to come by), alternatives, pricing models, and customer care details.

BrandMetrics: Overview

BrandMetrics is a SaaS (Software as a Service) company focused on brand lift measurement and advertising effectiveness for digital campaigns. They provide tools and analytics to help advertisers understand how their digital ads impact brand awareness, perception, and consideration.

Here s a breakdown of their core offering:

• Brand Lift Studies: This is their primary focus. They run surveys and gather data from targeted audiences who have been exposed to digital advertising campaigns. These studies measure:
  • Awareness: Has the ad increased brand recognition?
  • Consideration: Are consumers more likely to consider the brand?
  • Perception: Has the ad positively influenced how consumers view the brand?
  • Purchase Intent: Are consumers more likely to buy the product or service?
• Real-time Reporting: They offer dashboards with real-time insights, allowing marketers to see how their campaigns are performing and make necessary optimizations.
• Integration: BrandMetrics typically integrates with existing advertising platforms (DSPs) and campaign management tools.
• Audience Targeting: BrandMetrics uses various targeting methods to ensure surveys are reaching the right audience segments.
• Platform Agnostic: BrandMetrics can measure across various digital ad channels including video, display, audio and mobile.
• Global Coverage: They have the capability to conduct brand lift studies in many markets across the world.

Key Benefit: BrandMetrics helps marketers move beyond simple metrics like impressions and clicks, providing a deeper understanding of how their advertising impacts crucial brand-related outcomes.

Revenue:

• Private Company: BrandMetrics is a private company, and therefore does not publicly disclose its revenue.
• Industry Estimates: It s difficult to pinpoint exact numbers. However, they are considered to be one of the key players in brand measurement.
• Funding: They have raised funding which indicates growth in the past few years.

Alternatives to BrandMetrics:

Several companies offer similar brand lift and ad effectiveness measurement services. Here are some of the main competitors:

• Nielsen Brand Lift: A well-established player in market research, offering robust brand lift measurement solutions.
• Kantar Millward Brown: Another established research firm, offering extensive brand and advertising research services. They also offer cross-media measurement.
• Dynata: Offers a wide range of online research and survey solutions, including brand lift studies.
• Lucid: Provides audience survey and market research data.
• Google Brand Lift: A free tool for Google Ads campaigns that helps measure awareness lift.
• Facebook Brand Lift: A similar tool to Google Brand Lift, for measuring Facebook and Instagram advertising.
• YouGov BrandIndex: Focuses on tracking brand perception and health over time using surveys.
• Numerator: Provides consumer insights and analytics with a focus on purchase behaviors.
• Realeyes: Specializes in attention measurement by analyzing facial expressions.

Choosing an Alternative: The best alternative depends on your budget, specific needs, the types of campaigns you run, and the level of sophistication required for your brand lift studies.

Pricing:

BrandMetrics does not publicly list pricing. Here are general points based on how these types of services are typically priced:

• Customized Quotes: Pricing is typically based on a customized quote depending on several factors such as:
  • Scale of Campaigns: The number of campaigns you want to measure.
  • Reach: The geographical regions you want to survey.
  • Frequency: How often you need to conduct brand lift studies.
  • Survey Length and Complexity: How detailed you need the surveys to be.
  • Integration Needs: Whether you need specific integrations with DSPs or platforms.
  • Custom Reporting Needs: The level of bespoke data and reporting required.
• Subscription Model: They will likely offer subscription or licensing contracts for ongoing services.
• Budget Tiered: Pricing will often tier based on the volume of studies/budget commitment.
• Premium for Complexity: Expect higher pricing if you require highly tailored research or specific audience segmentations.
• Negotiable: Prices are generally negotiable, especially for large-scale or long-term contracts.

Customer Care Details:

• Dedicated Account Managers: They typically provide account managers to guide clients through the process, setup, analysis and report interpretation.
• Training and Onboarding: Most likely offer onboarding materials and training to help clients use the platform effectively.
• Technical Support: Provide technical support for platform issues, integration problems, and data questions.
• Documentation: They should offer documentation covering their services and how to conduct brand lift studies.
• Contact Methods: You will usually find email, phone, or chat support options.
• Industry Events: Brandmetrics often participates in industry conferences and events, offering opportunities to connect with their team.

How to Get More Specific Information:

1. Contact their Sales Team: The best way to get precise pricing is to contact BrandMetrics directly through their website.
2. Request a Demo: This will give you a first-hand look at their platform.
3. Ask About Case Studies: Request relevant case studies to understand how other brands have benefited.

In Summary:

BrandMetrics is a specialist in brand lift measurement and offers essential tools for digital advertisers to understand the effectiveness of their campaigns. While their revenue figures and specific pricing are not public, they are a significant player in the market with several alternatives to consider. If you need in-depth brand tracking, reach out to their sales team to get a tailored plan and quote. Remember to also check out their competitors before making your decision to find the solution that fits your needs and budget.