Websites using Audigent

Okay, let s break down Audigent, covering its overview, revenue, alternatives, pricing, and customer care details.

Audigent Overview

Audigent is a data identity and audience activation platform designed to help advertisers and publishers connect with their target audiences more effectively. Here s a summary of what they do:

• Identity Resolution: Audigent s core technology focuses on resolving user identities across different devices, browsers, and platforms. This helps create a more complete picture of an individual user, enabling better targeting. They accomplish this using a variety of techniques, including:
  • First-Party Data Activation: Helping advertisers and publishers leverage their own customer data securely.
  • Data Partnerships: Collaborating with various data providers to expand the reach and depth of their audience intelligence.
  • Contextual Intelligence: Incorporating contextual data to understand the environment in which an ad is shown.
• Audience Segmentation and Activation: They provide tools to build custom audience segments based on identity resolution and data insights. These segments can be activated across different advertising channels.
• Privacy-Centric Approach: Audigent emphasizes privacy compliance and aims to operate within the evolving data privacy landscape, including addressing the limitations of third-party cookies.
• Platform Integrations: They integrate with various DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), and other advertising and data platforms to facilitate audience targeting and activation.
• SmartPMPs : Audigent offers programmatic private marketplace (PMP) deals, enhanced with their data and identity capabilities to allow for more effective ad buys.

Revenue (Estimation and Factors)

Audigent is a privately held company, so their exact revenue figures are not publicly available. However, here s what we can infer about their revenue streams and factors that influence them:

• Subscription-Based Access: They likely offer subscriptions to their platform, providing ongoing access to their identity resolution capabilities, audience tools, and reporting.
• Data Licensing: Revenue likely also comes from licensing their data assets and identity graphs to clients or partners.
• Platform Usage: Audigent may charge fees based on the volume of data processed or the scale of ad campaigns activated through their platform.
• Performance-Based Models: In some instances, they might have performance-based arrangements, where their revenue is tied to the results achieved by advertisers using their technology.

Factors Affecting Revenue:

• Growth in Digital Advertising: The ongoing growth of digital advertising is a significant factor, as more marketers seek better targeting solutions.
• Shift to First-Party Data: Changes in data privacy have made first-party data more valuable, and companies that help manage and activate first-party data have an advantage.
• Demand for Privacy-Compliant Solutions: As the industry shifts away from third-party cookies, solutions that offer privacy-first identity resolutions are becoming more in demand.
• Partnership Network Growth: Expanding their ecosystem of data partners and platform integrations will also fuel their growth.

Alternatives to Audigent

The ad tech landscape is quite competitive, and there are several alternatives that advertisers and publishers might consider. Here are some of the major categories and examples:

• Data Management Platforms (DMPs): Companies like Oracle (BlueKai) and Salesforce (Audience Studio) offer comprehensive data management capabilities, but they may not focus solely on identity resolution.
• Customer Data Platforms (CDPs): Platforms such as Segment, Tealium, and mParticle concentrate on building a unified view of customers, which may include identity management, but they may not focus on media activation.
• Identity Resolution Platforms: Companies focused on user identity, such as LiveRamp (IdentityLink), Neustar (Fabrick), and ID5 are some of Audigent s more direct competitors.
• Contextual Advertising Solutions: Companies like GumGum and Peer39 provide contextual targeting based on content, which can be a privacy-friendly alternative to identity-based advertising.
• Google s Privacy Sandbox: This is not a single competitor, but Google s initiative to develop privacy-preserving ad technologies is an important force that influences the landscape.
• Unified ID 2.0 (UID2): Another industry-wide effort to establish new identifiers with privacy in mind. The Trade Desk is a key player behind this.

Pricing

Audigent s pricing is not generally available to the public and would be determined by factors like:

• Scale and volume of data required
• Number of activated user audiences
• Level of support and integration services required
• Type of contract (subscription, usage-based, etc.)
• Negotiation with individual clients

Typically, you would need to contact Audigent directly to get a custom quote based on your needs. It s a safe assumption that pricing is tailored to the client and the use case.

Customer Care Details

Audigent, like most SaaS platforms, should provide its clients with customer support to help resolve issues, answer questions, and provide training. Their customer care would likely involve:

• Dedicated Support Teams: Having account managers or support specialists assigned to clients.
• Support Channels: Offering multiple channels for support including:
  • Email Support: General support or ticket system for issue reporting.
  • Phone Support: For high-priority issues.
  • Chat Support: Real-time support through an online chat.
  • Help Documentation: A comprehensive knowledge base or FAQ section.
  • Training and Onboarding: Resources to help clients learn the platform.
• Service Level Agreements (SLAs): Offering SLAs that outline the level of support and response times that clients can expect.

To get specific information about their customer support, you would generally:

• Visit their official website: Check for Contact Us, Support or Help sections.
• Engage with their sales team: The sales representatives should also be able to provide information about support.

In Conclusion

Audigent is a player in the data identity and audience activation space, focusing on helping advertisers and publishers connect with their audiences effectively in a privacy-conscious environment. While specific financial details are not public, their services likely generate revenue through platform subscriptions, data licensing, and platform usage. There is a wide array of alternatives to consider for ad tech solutions, and specific pricing and customer support details would be best obtained directly through Audigent.

To get up-to-date and detailed information about their offerings, I recommend: * Visiting Audigent s website directly: This is the best source for the most recent information. * Contacting their sales team: They can provide the most accurate pricing, product demos, and details on customer support.

This overview should provide a solid understanding of Audigent. If you have further questions or need more specific information, feel free to ask!