Websites using Zeotap

Okay, let s break down Zeotap, covering its overview, revenue (though exact figures are often private), alternatives, pricing, and customer care.

Zeotap Overview

Zeotap is a customer intelligence platform (CIP) that focuses on helping brands better understand their customers and personalize their marketing efforts. Here s a summary of what they do:

• Identity Resolution: Zeotap specializes in connecting fragmented customer data from various sources (like online browsing, offline purchases, mobile app activity, etc.) into a unified customer view. This is crucial for understanding the complete customer journey.
• Data Enrichment: They enrich customer profiles with additional attributes and insights, often using their own vast data assets and partnerships. This can include demographics, interests, purchase behaviors, and more.
• Data Privacy Focus: A key selling point for Zeotap is its commitment to data privacy and compliance with regulations like GDPR and CCPA. They use privacy-enhancing technologies to safeguard user data while still enabling effective marketing.
• Activation & Personalization: Zeotap allows marketers to use these unified and enriched customer profiles to activate targeted marketing campaigns across various channels (e.g., programmatic advertising, email marketing, website personalization).
• Focus on High-Value Data: Zeotap often emphasizes the quality and accuracy of their data sources, aiming to provide a more reliable foundation for marketing decisions.

Key Features & Benefits:

• Unified Customer View: Overcomes data silos for a more complete understanding of each customer.
• Enhanced Targeting: Enables more personalized and relevant marketing campaigns, improving ROI.
• Improved Customer Experience: Leads to more relevant interactions across touchpoints.
• Data Privacy Compliance: Reduces risk and fosters trust with customers.
• Scalable Solutions: Designed to handle large volumes of data.

Revenue

It s very difficult to pinpoint Zeotap s exact revenue figures, as they are a private company. While they ve raised significant funding rounds, they don t publicly disclose this information.

• Funding: Zeotap has raised hundreds of millions of dollars in funding from investors, indicating significant growth potential.
• Estimates: Revenue estimates often vary based on analysts and industry sources and are usually unreliable for a private company.
• Growth Trajectory: Zeotap has been experiencing substantial growth over the past few years, expanding its services and client base. This implies a significant annual revenue stream, though the precise figure is not accessible to the public.

Alternatives to Zeotap

The customer intelligence and data management landscape is quite competitive. Here are some notable alternatives to Zeotap:

• Customer Data Platforms (CDPs):
  • Segment (Twilio Segment): A popular CDP focused on data collection, unification, and activation.
  • Tealium: Another leading CDP with robust features for data management and integration.
  • Adobe Experience Platform: Adobe s CDP, offering a wide range of features for enterprise-level brands.
  • Salesforce Customer 360: Salesforce s integrated customer data and marketing platform.
  • ActionIQ: Focuses on enterprise-scale data management and analytics.
• Data Management Platforms (DMPs):
  • DMPs, like those from Adobe, Oracle, and Lotame, are more focused on audience targeting for advertising, and while they overlap with CDPs, their primary focus is slightly different. DMPs typically deal with more anonymous data compared to CDPs.
• Identity Resolution Providers:
  • LiveRamp: A major player in identity resolution, focusing on linking offline and online customer data.
  • TransUnion TruAudience: Leverages data from a credit bureau to help match identities.
  • Neustar (now TransUnion): Has identity resolution capabilities.

Why Choose an Alternative Over Zeotap?

• Specific Needs: Depending on the size, complexity, and specific goals of the business, a different solution may be a better fit.
• Existing Tech Stack: Some alternatives might integrate more easily with a company s current marketing or technology infrastructure.
• Budget: Pricing varies across platforms, so companies might choose based on their affordability.
• Features and Capabilities: Certain platforms offer specific features or functionalities that others do not.

Pricing

Zeotap s pricing model is typically enterprise-level and customized to the specific needs of each client. This is common in the customer intelligence platform space.

• Subscription Basis: Typically, clients pay a recurring subscription fee, which depends on factors like data volume, number of users, and specific features used.
• Custom Quotes: Pricing is rarely transparent and almost always requires direct engagement with Zeotap to get a tailored quote.
• Considerations: Factors influencing price can include:
  • Data volume and scale
  • Number of integrations with other systems
  • Level of support and professional services needed
  • Specific features and modules required

Customer Care Details

Zeotap, as a B2B enterprise solution, prioritizes customer support and success. Details may vary based on the specific contract and client:

• Dedicated Account Managers: They typically assign dedicated account managers to their clients for personalized support and guidance.
• Technical Support: Zeotap provides technical support to help clients with platform integration, troubleshooting, and ongoing usage.
• Training and Onboarding: They offer training resources and onboarding programs to ensure clients can effectively use the platform.
• Knowledge Base: Like most SaaS providers, Zeotap often maintains a knowledge base with documentation and FAQs.
• Email and Phone Support: These channels are typically available for communication and assistance.
• Regular Check-ins: They will usually schedule regular check-ins to review progress and provide additional support as needed.
• Emphasis on Customer Success: They have a customer success team focused on maximizing the value clients get from their platform.

Key Takeaways

• Zeotap is a strong contender in the Customer Intelligence Platform space, focused on identity resolution and data privacy.
• Exact revenue numbers are private, but the company has shown strong growth.
• There are various alternatives in the market, including CDPs, DMPs, and other identity resolution providers, and the right choice depends on the specifics of each business s situation.
• Pricing is custom and generally not transparent, requiring direct contact with Zeotap for a quote.
• Customer care is an integral part of their offering, emphasizing personalized account management and technical support.

If you have further questions or would like to explore a particular aspect in more detail, feel free to ask!