Websites using Undertone

Okay, let s break down Undertone, focusing on your requested aspects: Overview, Revenue, Alternatives, Pricing, and Customer Care.

Overview

Undertone is a digital advertising technology company that specializes in high-impact advertising formats and data-driven targeting. They aim to deliver more engaging and memorable ad experiences for brands. They re not a platform for small businesses, but rather focus on larger advertisers with more complex needs.

Here s a summary of their core offerings:

• High-Impact Formats: Undertone is known for creating visually striking ad formats like:
  • Expandable banners: Ads that expand to take up more screen real estate.
  • Interstitial ads: Full-screen ads that appear between content pages.
  • Video ads: High-quality video ads, often with interactive elements.
  • Unique rich media formats: Customized ad experiences designed for specific campaigns.
• Data-Driven Targeting: They leverage data to target ads to specific audiences based on:
  • Demographics: Age, gender, location, etc.
  • Interests: Based on browsing history and online behavior.
  • Contextual: Targeting based on the content of the web pages they are on.
  • First-party data: Advertisers can use their own data to improve targeting.
• Managed Services: Undertone offers a fully managed service, meaning they handle much of the campaign setup and execution for their clients, rather than providing a self-service platform.
• Cross-Device Reach: Ads are delivered across desktop, mobile, and tablet devices.
• Focus on Brand Awareness & Engagement: They are less focused on direct response and more on building brand awareness and creating engaging user experiences.
• Programmatic Advertising: Undertone uses programmatic technologies for ad buying and delivery.

Revenue

Undertone is a privately held company, so exact revenue figures are not publicly available. However, considering their clientele and focus on large-scale, high-impact campaigns, their revenue is estimated to be in the hundreds of millions of dollars per year. They generate revenue through:

• Advertising Spend: Clients pay for the ad campaigns that Undertone runs for them.
• Services: Fees associated with their managed services, campaign optimization, and custom ad creative development.

Alternatives

If you re looking for alternatives to Undertone, consider these, keeping in mind that some may specialize in different areas:

• MediaMath: A Demand-Side Platform (DSP) known for its robust data and targeting capabilities. A good choice for brands with internal programmatic expertise.
• Adobe Advertising Cloud: A comprehensive advertising platform that includes a DSP, data management platform (DMP), and creative management capabilities.
• Xandr Invest: Another popular DSP focusing on programmatic buying.
• Sizmek: Offers a similar range of high-impact formats and creative ad solutions. (Now part of Amazon)
• Google Display & Video 360 (DV360): A part of the Google Marketing Platform with strong data and reach within the Google network.
• AdRoll: Provides display advertising and retargeting tools. (More SMB focused but worth considering for midsize companies)
• Rich Media Ad Platforms: Explore companies that specialize in creating rich media and interactive advertising formats.
• Outbrain & Taboola: Native advertising platforms, for content recommendation based ads.

Choosing the right alternative will depend on factors like:

• Your Budget: Some platforms are more geared towards larger budgets than others.
• Your Technical Expertise: Are you looking for a self-serve platform or a managed service?
• Your Campaign Goals: Are you focused on awareness, leads, conversions, etc?
• Your Desired Ad Formats: Which formats align best with your campaign message?

Pricing

Undertone s pricing is not typically publicly disclosed, as it s custom to each client based on the complexity of the campaigns. However, here are general points to consider:

• Minimum Spends: Undertone has a much higher minimum spend than smaller self-serve platforms. You generally need a significant budget to work with them.
• Managed Service Fees: They charge fees for their managed services, campaign optimization, and custom creative services.
• CPM (Cost Per Mille) or CPC (Cost Per Click) model: They likely utilize both models, but due to the focus on branding & awareness campaigns, most of their deals will be based on a CPM or guaranteed impression model.
• Custom Deals: Pricing will be tailored based on specific ad format requirements, targeting, and the length of the campaign.

Expect to negotiate a detailed pricing structure with Undertone directly.

Customer Care

Undertone provides a managed service, which includes a dedicated account team to manage client campaigns. Expect a comprehensive customer service experience with:

• Dedicated Account Manager: Clients have a single point of contact to handle their campaigns.
• Onboarding and Support: Undertone assists with initial set-up and offers continuous support.
• Reporting and Analytics: They provide detailed campaign performance reporting and analytics.
• Creative Consultation: They assist in the development of high-impact ad creative.
• Campaign Optimization: They regularly optimize campaigns based on performance data.
• Technical Support: They help resolve any technical issues encountered.

Key Takeaways

• Undertone is for larger advertisers looking for high-impact, brand-focused campaigns.
• They provide a fully managed service, not a self-serve platform.
• Their pricing is not transparent and requires custom negotiation.
• Alternatives are plentiful, but the best choice depends on specific needs.
• Customer service is a key component of their offering.

To get the best idea of whether Undertone is right for you, or which alternative fits best, you need to research the alternatives mentioned above, and determine which platform best fits your specific marketing goals and budgets. If you have more specific questions, please feel free to ask!