Websites using Sonobi

Okay, let s break down Sonobi, covering its overview, revenue, alternatives, pricing, and customer care.

Sonobi: Overview

Sonobi is a technology company that provides a platform for programmatic advertising. They focus on helping publishers maximize the value of their ad inventory by connecting them with a wide range of demand partners. Here s a closer look:

• Core Focus: Header bidding and programmatic advertising optimization.
• Key Technology: They offer a unique header bidding solution called Jetstream which is designed to be more efficient and transparent than traditional header bidding setups.
• Primary Customer Base: Publishers (websites, mobile apps) looking to monetize their ad inventory.
• Value Proposition: Increased ad revenue, improved operational efficiency, transparency, and better control over their ad stack.
• Transparency: Sonobi emphasizes transparency in their bidding process, providing publishers with more visibility into how their inventory is sold.
• Independent Platform: Sonobi operates as an independent platform, meaning they are not owned by or affiliated with a major ad exchange or DSP. This is a selling point for some publishers who value independence and neutrality.

Revenue (and Related Considerations)

It s important to note that Sonobi is a privately held company, so they don t publicly release their financial figures. Estimating their revenue is difficult. Here s what we can say:

• Revenue Model: Sonobi makes money by taking a small percentage of the revenue generated through their platform. The percentage varies based on the specific agreement with the publisher.
• Key Revenue Drivers: The primary revenue drivers are the volume of ad impressions processed through their Jetstream solution and the CPM (cost-per-mille, or cost per 1,000 impressions) rates achieved. The higher the volume and CPM, the more revenue is generated for both the publisher and Sonobi.
• Factors Affecting Sonobi s Revenue:
  • Publisher Adoption: The number of publishers using their platform is a key driver.
  • Ad Market Conditions: Overall ad spend in the digital ad market influences their revenue.
  • Technology Innovation: Their ability to offer innovative and high-performing technology is essential.
• Lack of Public Data: Due to their private nature, finding reliable and up-to-date information about Sonobi s exact revenue is not possible.

Alternatives to Sonobi

The programmatic advertising landscape is competitive. Here are some of the major alternatives that publishers may consider:

• Google Ad Manager (GAM): The market leader, offering a comprehensive ad management solution with its own header bidding capabilities (EBDA).
• Amazon Publisher Services (APS): A major player, known for their transparency and publisher support.
• PubMatic: A robust platform offering header bidding solutions and a range of other programmatic tools.
• Xandr (formerly AppNexus): Another significant player with a strong focus on the sell-side of programmatic advertising.
• Index Exchange: A large ad exchange that also provides header bidding technology.
• OpenX: Offers a variety of monetization options and tools, including header bidding.
• Prebid.js: An open-source header bidding wrapper; a framework publishers can build custom header bidding solutions with.

Pricing

• Percentage-Based: Sonobi primarily utilizes a revenue-share model. They take a percentage of the ad revenue generated by publishers. This percentage is typically agreed upon during the contract phase.
• No Fixed Cost: Generally, there isn t a fixed fee or subscription cost associated with using the platform. This makes it attractive to many publishers as their costs are tied to revenue generated.
• Negotiable Rates: The revenue share percentage is often negotiable, depending on factors such as the size of the publisher s inventory, the nature of their audience, and specific requirements.
• Potential for Minimums: In some cases, larger publishers may need to meet certain minimum performance requirements to maintain access to particular demand.

Customer Care Details

• Direct Publisher Support: Sonobi is known for providing dedicated support teams for their publisher partners. This personalized approach is often cited as a differentiator.
• Account Management: They typically assign account managers to help publishers onboard, optimize their setups, and troubleshoot issues.
• Technical Support: They have technical support staff to assist with integration and any technical difficulties encountered while using the platform.
• Training & Onboarding: They generally provide resources and training to help publishers understand the platform, header bidding best practices, and the intricacies of programmatic advertising.
• Transparency Focus: Their commitment to transparency translates into providing publishers with more visibility into their revenue and reporting.
• Reach: They have a global presence, working with publishers in many countries.

Key Takeaways

• Sonobi is a header bidding focused technology company known for its transparency and independent approach.
• They offer a unique solution called Jetstream that aims to improve efficiency and performance in header bidding.
• They make money through a revenue-share model, taking a percentage of publisher earnings.
• They have a range of alternatives available in the programmatic advertising landscape.
• Their pricing is typically based on revenue-share and can be negotiated.
• They are known for providing strong, personalized customer care and support to publishers.

If you are a publisher looking for a header bidding solution, it s recommended to evaluate Sonobi alongside other options to determine which is the best fit for your needs, revenue goals, and technical requirements. It s always best to contact them directly for the most accurate and up-to-date information on pricing and specific service offerings.