Websites using Improvedigital

Okay, let s break down Improve Digital, a prominent player in the ad tech space.

Improve Digital Overview

Improve Digital, now part of Azerion (acquired in 2021), is a platform designed to help publishers and advertisers maximize the value of their advertising inventory. It focuses on programmatic advertising, meaning automated buying and selling of ad space. Here s a simplified look at what they do:

• For Publishers:

  • Ad Server: They provide the technology to manage and serve ads on a publisher s website or app.
  • Supply-Side Platform (SSP): They connect publishers to a wide range of ad exchanges and demand-side platforms (DSPs), allowing them to sell their ad space to multiple bidders simultaneously.
  • Yield Optimization: Their tools help publishers make the most money for each ad impression by dynamically selecting the highest bid.
  • Header Bidding: They facilitate header bidding, a more advanced technique where multiple bidders compete for an impression at the same time, often resulting in better revenue for publishers.

• For Advertisers (through DSP integrations):

  • Access to Premium Inventory: They provide access to a wide range of quality publisher websites and apps.
  • Targeting Capabilities: They offer various targeting options to reach specific audiences.
  • Programmatic Buying: They enable efficient and automated buying of ad space through their platform or through integrations with other DSP platforms.

Key Features & Focus:

• Transparency: They emphasize transparency in the programmatic buying process.
• Advanced Technology: They leverage machine learning and real-time bidding to optimize ad delivery.
• Multi-Format Support: They work with various ad formats, including display, video, and native.
• Global Reach: They operate internationally, connecting publishers and advertisers across the globe.
• Data-Driven Optimization: They utilize data to provide insights and improve ad performance.
• Privacy Compliant: They emphasize compliance with privacy regulations such as GDPR and CCPA.

Revenue Model (How Improve Digital makes money):

• Commission/Take Rate: Improve Digital primarily generates revenue by taking a commission or a percentage of the ad revenue generated through their platform. This means they earn a cut of each ad transaction facilitated on their platform. The exact commission is usually negotiated on a case-by-case basis.
• Services & Technology Fees: Depending on the specific solutions used, they might have some additional fees for special features or technologies.
• Through Azerion: As part of Azerion, their revenue contributes to Azerion s overall advertising technology revenue.

Estimated Revenue:

• While specific figures are not publicly available on the Improve Digital s revenue, they are a significant player within Azerion, which had reported a total net revenue of €545 million in 2022. A significant portion of that comes from their ad tech platforms.
• Their revenue is not generally public, as it is a division of Azerion.

Alternatives to Improve Digital:

The programmatic ad tech landscape is competitive. Here are some notable alternatives:

• Supply-Side Platforms (SSPs):
  • Google Ad Manager (GAM): A very common choice, especially for larger publishers.
  • PubMatic: A well-established SSP with a strong focus on publisher yield optimization.
  • Magnite (formed from the merger of Rubicon Project and Telaria): A popular SSP known for its strong video capabilities.
  • Xandr (formerly AppNexus): Part of Microsoft now, known for its advanced tech and global reach.
  • OpenX: Another prominent independent SSP.
• Header Bidding Solutions:
  • Prebid.org: An open-source solution, very customizable and popular.
  • Amazon Publisher Services (APS): A solution tied into the Amazon ecosystem.

Why Choose An Alternative?

• Specific Features: Some platforms may have a better fit for certain ad formats, content, or business requirements.
• Pricing: Different platforms have different pricing structures.
• Customer Support: Some publishers may prefer the customer care model of a certain platform over others.
• Publisher Ecosystem: Some platforms may work better for certain ecosystems or specific regional needs.
• Integration Needs: The ease of integration of a chosen platform might play a vital role.

Pricing Details:

• Commission-Based: As mentioned, Improve Digital largely operates on a commission-based model, taking a percentage of the ad revenue generated by publishers using their platform.

• Variable Rates: The commission rates are not typically standardized and can vary depending on:

  • The size of the publisher: Larger publishers might negotiate more favorable rates.
  • The volume of ad impressions: Higher volume often means better rates.
  • The specific services used: Some advanced features might have associated costs.
  • Agreements with Azerion: Rates can also be driven by overarching business agreements of Azerion as a whole.

• Negotiation Required: The exact pricing is typically part of a business agreement and will need to be negotiated with Improve Digital s sales team.

• No Fixed Fees: The lack of fixed fees can be advantageous for smaller publishers with unpredictable ad inventory.

Customer Care Details:

• Dedicated Account Managers: Improve Digital typically assigns account managers to their publisher clients. These managers are the primary point of contact for support, onboarding, training, and strategic advice.
• Technical Support: They offer technical support teams to help with platform integration, troubleshooting, and technical issues.
• Training & Onboarding: They provide training resources and materials to help publishers utilize their platform.
• Knowledge Base & Documentation: Improve Digital has a knowledge base and documentation available to support users. However, since it is part of Azerion, access to customer care and support is often through Azerion channels.
• Support Channels: You can usually contact them through email, phone, or through their platform interface.
• Service Level Agreements (SLAs): For larger customers, service level agreements are often in place. These outline the response times and service guarantees from the customer care teams.

Key Takeaways:

• Improve Digital is a robust SSP that forms an integral part of the larger Azerion entity.
• They offer solutions for both publishers and advertisers, primarily focused on programmatic ad trading.
• Their revenue model is predominantly commission-based.
• Pricing is variable and determined by negotiations.
• They emphasize transparency, sophisticated technology, and data-driven optimization.
• Customer care includes dedicated account managers, technical support, and training resources.
• Alternatives abound in the market, with each having strengths and weaknesses.

If you re a publisher or advertiser considering Improve Digital, it s essential to compare their offering with alternatives, evaluate your specific needs, and negotiate terms that work for your business.