Websites using ID5

Okay, let s break down ID5, covering its overview, revenue (as publicly available), alternatives, pricing, and customer care details.

What is ID5?

ID5 is a privacy-first identity solution for the advertising ecosystem. It aims to provide a persistent and user-consented identifier that works across the open web, especially in environments where third-party cookies are being phased out. Think of it as a way to recognize users across different websites and apps without relying on traditional, invasive tracking methods.

Key Features & Benefits:

• Privacy-Focused: ID5 emphasizes user privacy and consent. Users have control over how their data is used and can opt out.
• Persistent Identifier: Provides a persistent identifier, similar to a cookie, that works across the open web.
• Addressable Audience: Enables advertisers to reach specific audiences with relevant ads, even without third-party cookies.
• Increased Efficiency: Helps publishers and advertisers improve ad campaign performance and monetization.
• Open Web Solution: Designed specifically for the needs of the open web, rather than walled gardens.
• Integrations: Integrates with various ad tech platforms, including DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), and data providers.

Revenue:

ID5 is a privately held company, so their exact revenue figures are not publicly available. However, here s what we can infer:

• Funding: ID5 has received multiple rounds of funding from various investors, including growth capital rounds.
• Growth: The company has been actively expanding its reach and partnerships, indicating a healthy growth trajectory.
• Market Demand: The increasing need for privacy-compliant identity solutions suggests that ID5 is likely generating significant revenue.
• Partnerships: The sheer volume of partnerships with major ad tech players and publishers hints at substantial usage and monetization.

While exact numbers are unavailable, all indications point to ID5 being a substantial and rapidly growing player in the digital advertising identity space.

Alternatives to ID5:

There are several alternatives to ID5, with varying approaches and strengths. Here are some of the most prominent ones:

1. Unified ID 2.0 (UID2):
   • Approach: Open-source identity framework.
   • Strengths: Developed with industry collaboration, broad adoption, strong focus on transparency.
   • Weaknesses: Requires email address or phone number for identification.
2. LiveRamp Identity Infrastructure (RampID):
   • Approach: Provides a people-based identifier built on deterministic matches.
   • Strengths: Extensive reach, strong integrations, can connect offline and online data.
   • Weaknesses: Relies heavily on data onboarding and potentially more centralized.
3. The Trade Desk s EUID:
   • Approach: First-party ID solution focused on interoperability across the open web.
   • Strengths: Focuses on advertiser-side control of IDs, integrated within their ecosystem.
   • Weaknesses: Adoption may be limited to those heavily invested in The Trade Desk s ecosystem.
4. Google s Privacy Sandbox (Topics API, FLEDGE):
   • Approach: Suite of privacy-preserving APIs within the browser itself.
   • Strengths: Directly integrated into Chrome, powerful privacy features.
   • Weaknesses: Still in development, significant dependence on Google s direction.
5. First-Party Data Strategies:
   • Approach: Utilizing data directly collected from users through their own sites and apps.
   • Strengths: High level of user control, direct and compliant, can be highly valuable.
   • Weaknesses: Limited scale, requires investment in building and maintaining data assets.

Pricing:

Like most tech vendors in the ad space, ID5 s pricing is typically customized based on volume, usage, and integration requirements. It s likely a combination of:

• Impression-Based Fees: Charged per impression served.
• Data Access Fees: Potentially charged for accessing data associated with their ID.
• Subscription/Platform Fees: Possible recurring fees for access to the platform and its services.
• Integration Fees: May be charged for specific integrations or customized support.

To get exact pricing details, you need to contact ID5 directly and discuss your specific needs and volume requirements.

Customer Care:

ID5 appears to provide customer care through various channels:

• Dedicated Account Managers: Assigned to clients for onboarding, support, and strategy.
• Technical Support: Available through email, ticket systems, or dedicated support portals.
• Documentation & Knowledge Base: Provides online resources for integration, API details, and FAQs.
• Regular Communication: Keeps partners informed of updates, features, and industry changes.
• Webinars and Events: Organizes events and webinars to educate users and share industry insights.

How to Contact ID5 for Customer Support:

• Website: Visit the ID5 website and look for Contact Us, Support, or Get Started links.
• Email: Try general contact emails like info@id5.io or specific support emails like support@id5.io (if available on the website).
• Social Media: Inquire through their social media channels like LinkedIn or Twitter.

In summary:

ID5 is a significant player in the privacy-first identity space, offering a robust solution for ad targeting on the open web. While exact revenue figures are private, their growth trajectory and partnerships indicate strong market demand. They offer privacy-centric alternatives to traditional cookie-based tracking and have integrations with most major platforms. Pricing is customized based on use cases, and it s recommended to contact them directly for specific pricing details. They provide customer care through account management, technical support, online resources, and other means.

I hope this detailed overview is helpful. If you have any other specific questions, feel free to ask!