Websites using DoubleVerify

Okay, let s break down DoubleVerify (DV) in terms of overview, revenue, alternatives, pricing, and customer care:

DoubleVerify: Overview

DoubleVerify is a leading software platform for digital media measurement, data, and analytics. Their primary focus is verifying the quality and effectiveness of digital advertising campaigns. They help advertisers ensure their ads are:

• Viewable: Ads are actually seen by humans, not bots.
• Fraud-Free: Ads are not served to fraudulent traffic sources.
• Brand Safe: Ads are displayed in appropriate and safe content environments.
• Contextually Relevant: Ads align with the surrounding content for better targeting.
• Geographically Accurate: Ads are served to the intended location.

Essentially, DV s technology helps advertisers avoid wasting money on ineffective or harmful ad placements, and helps maximize the return on their digital advertising investment.

Key Features & Services:

• Verification Platform: This is the core of their offering, providing ad quality measurement and reporting.
• Brand Safety & Suitability: Ensures ads appear in safe and contextually appropriate environments.
• Fraud Detection & Prevention: Identifies and blocks fraudulent ad traffic.
• Viewability Measurement: Measures whether an ad was actually seen by a human.
• Contextual Targeting: Targets ads based on relevant content for better results.
• Geo-Targeting Verification: Verifies the accuracy of location-based ad delivery.
• Data & Analytics: Provides insights into campaign performance and optimization opportunities.

DoubleVerify Revenue

As a publicly traded company (NYSE: DV), DoubleVerify discloses its financial information. Here s a general idea of their revenue trajectory (refer to their official investor relations site for the most accurate and up-to-date figures):

• Strong and growing revenue: DoubleVerify has demonstrated consistent revenue growth, reflecting the increasing importance of ad verification and measurement in the digital advertising landscape.
• Subscription-based model: Their revenue primarily comes from subscription fees for their verification platform and related services.
• Key Revenue Drivers: The growth is driven by factors such as:
  • Increased adoption of ad verification technology by advertisers.
  • Expansion into new markets and channels (e.g., CTV, Retail Media).
  • The development of new products and features.
  • Increased awareness of the need for ad quality and effectiveness.

DoubleVerify Alternatives

There are other companies offering similar ad verification and measurement services. Here are some of the main alternatives:

• Integral Ad Science (IAS): One of DV s primary competitors. Offers a similar suite of verification solutions. A good alternative to DoubleVerify, often used in conjunction with each other due to overlapping but different capabilities.
• Moat (acquired by Oracle): Provides attention measurement, viewability, and brand safety solutions.
• Comscore: Offers a range of measurement and analytics services, including ad effectiveness.
• Pixalate: Focuses on fraud detection and compliance, particularly in CTV.
• Sizmek (acquired by Amazon): Provides ad serving and verification capabilities, now integrated into the Amazon Ads ecosystem.

Factors to consider when choosing an alternative:

• Specific needs: What specific types of verification are most important for your business? (e.g., brand safety, viewability, fraud).
• Channels: Do you require verification across multiple channels (web, mobile, video, CTV)?
• Pricing: What is the pricing model and does it align with your budget?
• Reporting and Analytics: How comprehensive and easy to use are their reporting tools?
• Integration capabilities: Can they integrate seamlessly with your existing ad tech stack?
• Customer Support: How reliable and helpful is their customer service?

DoubleVerify Pricing

DoubleVerify s pricing is not publicly disclosed and is based on a number of factors including:

• The volume of impressions/ad spend being measured: Larger campaigns and larger spends generally have a different cost structure than smaller ones.
• The specific verification services selected: Do you just need verification, or are you including other features, like Contextual Targeting?
• Contract terms and duration: Longer contracts may offer volume discounts.

Typical Pricing Structure:

• Subscription-based: Advertisers usually pay a recurring fee (monthly, quarterly, or annual) to access DV s platform and services.
• CPM (Cost Per Mille/1000 Impressions) or % of media spend: Fees are sometimes calculated as a flat cost per thousand impressions or as a percentage of the total media spend being measured.
• Custom agreements: Some larger clients might negotiate custom pricing plans.

Recommendation: To get an accurate price quote, you should contact DoubleVerify directly or a partner agency working with them.

Customer Care Details

DoubleVerify offers customer support to its clients. While the specific details of their customer care program are not always readily available, here s a general overview based on industry expectations:

• Dedicated Account Managers: Larger clients often have a dedicated account manager who acts as a primary point of contact for support.
• Technical Support: DV offers technical support to help clients with the integration and use of its platform.
• Onboarding and Training: They typically provide training resources and support to help clients get started with the platform.
• Support Channels: Customer care is likely available through channels such as email, phone, and online portals.
• Documentation and Knowledge Base: They should have online documentation, knowledge bases, and FAQs for self-service.
• Service Level Agreements (SLAs): Larger contracts often have SLAs outlining response times and support availability.
• Global Support: DoubleVerify has offices worldwide, which means support should be offered to clients globally.

Finding More Information:

• DoubleVerify Website: The most reliable place for detailed information on services and features.
• Investor Relations Site: Financial data and earnings releases.
• Review sites: Research user reviews and feedback to understand what others think about DoubleVerify s platform and support.
• Contact DoubleVerify Directly: Reach out for a consultation and pricing quote.

In summary, DoubleVerify is a major player in the ad verification space, providing valuable services to advertisers seeking to maximize the value of their digital advertising spend. While their pricing and some customer care specifics aren t public, understanding their offering, key competitors and customer support resources will help you decide if they re the right fit for your needs.