Websites using Appier

Okay, let s break down Appier, covering its overview, revenue, alternatives, pricing, and customer care details.

Appier Overview

Appier is a technology company that provides artificial intelligence (AI) powered platforms for marketers. Founded in 2012 and headquartered in Taiwan, Appier focuses on helping businesses acquire, engage, and retain customers through data-driven insights and automation. Essentially, they aim to help marketers understand customer behavior and optimize campaigns for better results.

Key areas of focus:

• Cross-Platform Marketing: Appier s solutions work across various channels and devices, aiming to provide a unified view of the customer journey.
• AI-Powered Predictions: They leverage AI to predict customer behaviors and personalize marketing efforts.
• User Acquisition & Engagement: Appier helps companies find new customers, re-engage existing ones, and drive conversions.
• Data Analysis & Visualization: They offer tools to analyze marketing data, understand performance, and gain insights.
• Automation: Many of their services automate repetitive marketing tasks, allowing marketers to focus on strategy.

Target Audience:

• E-commerce businesses
• Gaming companies
• Mobile app developers
• Financial institutions
• Other industries seeking to optimize their marketing efforts with AI.

Appier s Revenue

• Appier went public on the Tokyo Stock Exchange in March 2021.
• Being a public company, they regularly report their earnings.
• Appier s revenue has shown substantial growth over the past few years. For example, in 2023 they reported a revenue of JPY 17,631 million.
• Their main revenue streams stem from subscription fees and revenue from their AI platform services.
• For the most current and precise revenue figures, it is best to refer to their investor relations website.

Alternatives to Appier

The marketing technology landscape is competitive, and Appier has several alternatives. Here are some notable ones, categorized by their main strengths:

• Demand-Side Platforms (DSPs):
  • The Trade Desk: A powerful, independent DSP for programmatic advertising.
  • Google Ads (formerly Google AdWords): Offers a wide reach across Google s network and partner sites.
  • Adobe Advertising Cloud: A comprehensive suite of advertising solutions.
  • MediaMath: A DSP focused on performance marketing.
• Marketing Clouds:
  • Salesforce Marketing Cloud: A vast platform covering email, social, mobile, and more.
  • Adobe Marketing Cloud: Offers a range of tools for marketing management and analytics.
  • Oracle Marketing Cloud: Known for enterprise-level marketing automation.
  • HubSpot Marketing Hub: Focuses on inbound marketing and ease of use.
• Customer Data Platforms (CDPs):
  • Segment: Specializes in collecting and managing customer data.
  • Tealium: A CDP with a focus on data orchestration.
  • ActionIQ: A CDP focused on customer experience.
• AI-Powered Marketing Tools:
  • Albert: Offers AI-driven campaign optimization.
  • Phrasee: Focuses on AI-powered copywriting.
  • Optimove: A CRM marketing platform with AI-driven features.
• Attribution Solutions:
  • AppsFlyer: A leader in mobile app attribution.
  • Adjust: Another prominent mobile measurement platform.

Factors to consider when choosing an alternative:

• Specific needs: What are you hoping to achieve with marketing automation and AI?
• Budget: Different solutions come with varying price points.
• Scale: Are you a small business or a large enterprise?
• Data capabilities: What kind of data do you have available and need?
• Ease of use: Is the solution user-friendly for your team?

Appier Pricing

• Appier s pricing model is typically subscription-based, and it can vary significantly based on several factors:
  • Volume of data: How much data processing is required?
  • Features & Modules: The specific services and capabilities you choose will impact the cost.
  • Scale of use: The number of users, campaigns, or regions covered.
  • Customization: Custom integrations and reporting can increase costs.
• No publicly available standardized price list: Appier typically works with clients to create a bespoke pricing plan that fits their needs.
• It s common to need to contact Appier s sales team to get a personalized quote.
• Enterprise-level pricing: Appier is generally positioned towards mid-to-large enterprises with significant marketing budgets.

Appier Customer Care

Appier offers customer support through various channels:

• Dedicated Account Managers: Typically, each client is assigned an account manager who is their primary point of contact.
• Technical Support: Appier offers technical assistance for platform setup, integration, and troubleshooting.
• Training & Onboarding: They often provide training sessions and educational materials to help clients effectively use their platform.
• Online Documentation: They generally offer online documentation and knowledge bases for self-service support.
• Support Tickets: A ticketing system is often in place for submitting and tracking support requests.

General customer care aspects:

• Global support: With offices worldwide, Appier aims to offer support across various time zones.
• Focus on client success: They tend to prioritize helping clients reach their business goals.
• Integration and setup: Appier s support teams often assist in the setup process to help users get up and running quickly.

How to get in touch with Appier Customer Care:

• Through your Account Manager (if you are an existing client).
• On their website, through contact forms or live chat (if available).
• By checking the support or contact sections on their website, including specific regional offices.

In Conclusion

Appier is a significant player in the AI-powered marketing technology space. They provide robust tools for data analysis, user acquisition, and personalized engagement. Their solutions are suitable for businesses that are ready to invest in a data-driven approach.

If you are considering Appier, it is best to contact their sales team directly to understand how their platform and pricing would align with your specific needs. Also, compare their offerings to the alternatives listed above to ensure you find the best fit for your marketing objectives.