Websites using 33Across

Okay, let s break down 33Across, covering its overview, revenue, alternatives, pricing, and customer care details.

Overview of 33Across

33Across is a technology company that specializes in addressable advertising and programmatic monetization for publishers and advertisers. They operate a Supply-Side Platform (SSP), which essentially means they help publishers manage and sell their ad inventory to advertisers in an automated way. Here s a more detailed breakdown:

• Core Functionality:

  • Publisher Monetization: 33Across helps publishers maximize their ad revenue by connecting them with a wide range of demand partners (advertisers). They offer solutions for display, video, and in-app advertising.
  • Addressable Advertising: They focus on enabling advertisers to reach specific audiences based on various data points, making their campaigns more effective. This includes leveraging their own identity graph and solutions like Lexicon .
  • Header Bidding: 33Across is a participant in the header bidding ecosystem, allowing publishers to conduct auctions for their ad space, increasing competition and potentially revenue.
  • Privacy-Centric Approach: They emphasize their commitment to privacy compliance, particularly in the face of evolving regulations.

• Key Technologies:

  • Lexicon: 33Across s identity resolution solution aimed at enabling addressable advertising in a privacy-conscious manner.
  • SSP Platform: The core technology that connects publishers and advertisers.
  • Advanced Reporting and Analytics: Providing insights to both publishers and advertisers on ad performance.

• Target Audience:

  • Publishers: Websites, apps, and other digital content providers looking to monetize their inventory.
  • Advertisers: Brands and agencies aiming to reach specific audiences through programmatic channels.

Revenue

• Private Company: 33Across is a privately held company, so they don t publicly disclose their revenue figures.
• Revenue Model: 33Across primarily generates revenue by taking a cut of the ad revenue that is generated through their platform. This is standard practice for SSPs.
• Market Position: They are considered a significant player in the ad tech space, indicating a substantial revenue stream.

Alternatives to 33Across

The ad tech landscape is quite crowded, here are some alternative SSPs to 33Across:

• Google Ad Manager: A dominant player in the market, offering a comprehensive suite of tools for both publishers and advertisers.
• Magnite: A leading independent SSP formed through the merger of Rubicon Project and Telaria.
• PubMatic: Another well-established SSP with a focus on premium publishers and programmatic advertising.
• OpenX: A platform providing header bidding, programmatic direct, and other monetization solutions.
• Index Exchange: A large scale, independent ad exchange offering a full suite of programmatic solutions.
• Xandr (now part of Microsoft): Known for its advanced advertising solutions, particularly in video.
• AppNexus (now part of Xandr): Another major player in the programmatic landscape.
• Amazon Publisher Services (APS): Amazon s offering for publishers, closely integrated with their ecosystem.

Choosing an Alternative: The best alternative depends heavily on the specific needs of the publisher or advertiser, including their scale, inventory type, reporting needs, and technical capabilities.

Pricing

• Not Publicly Disclosed: Like their revenue, 33Across s specific pricing is not publicly available.
• Typically Commission-Based: SSPs usually charge a commission or fee based on a percentage of the ad revenue generated through their platform. This could range from a few percentage points up to 15%-20% or more, depending on the agreement and the scale of business.
• Negotiable: Pricing can often be negotiable, especially for larger publishers or those with unique requirements.
• Other Factors: Pricing may also be influenced by:
  • The volume of ad impressions a publisher generates.
  • The types of ad formats used.
  • Specific features or support requirements.

Customer Care Details

• No Public Phone Number or Chat Support: 33Across generally does not provide a publicly listed phone number or chat support option.
• Account Management: They usually offer dedicated account managers to larger clients to provide assistance.
• Contact Form on Website: Their website (www.33across.com) has a contact form where you can reach out for inquiries.
• Support Documentation: They provide documentation and FAQs on their website, usually for support purposes.
• Sales/Partnership Inquiries: For new business, one can utilize the contact form to speak with a sales representative.
• Email Support: Email is the primary method of contacting support.

Key Takeaways:

• 33Across is a well-known SSP in the ad tech industry, helping publishers monetize and advertisers reach their target audiences.
• They focus on addressable advertising with a privacy-centric approach.
• While revenue and pricing details are not public, their business model revolves around a revenue share.
• They don t offer easily accessible phone or chat support, relying more on account management and email for customer service.
• Numerous alternatives exist in the SSP landscape, with options from both large and independent players.

If you are considering working with 33Across, reaching out to them directly via their contact form is the best first step. Be prepared to discuss your specific business needs to get a clear understanding of potential costs and support options. Remember to also research alternative platforms to make an informed decision.