Websites using Yoc

Okay, let s break down YOC (Your Opinion Counts) and cover the requested areas:

What is YOC?

YOC is a technology company primarily known for its programmatic advertising platform. They focus on delivering high-impact, creative advertising formats across mobile, desktop, and connected TV. Their core mission revolves around leveraging technology to make digital advertising more engaging and effective.

Here s a more detailed look at each aspect you asked about:

1. YOC Overview:

• Core Business: YOC provides a technology platform that connects advertisers with publishers. They specialize in delivering visually appealing and interactive ad units (think rich media, in-app experiences, etc.).
• Target Audience:
  • Advertisers: Brands and agencies looking for high-impact ad formats to cut through the noise and improve campaign performance.
  • Publishers: Websites, apps, and other digital platforms seeking to monetize their ad inventory with unique, high-earning formats.
• Technology Focus: YOC s platform is built around:
  • Programmatic Advertising: Automated buying and selling of ad space using algorithms and real-time bidding.
  • Creative Ad Formats: Developing engaging and attention-grabbing ad units (e.g., scroll-to-play video, interactive banners, native ads).
  • Data and Targeting: Utilizing data to deliver relevant ads to the right audiences.
• Geographic Reach: YOC operates primarily in Europe.
• Key Differentiators:
  • Emphasis on creative ad formats and storytelling.
  • Proprietary technology focused on high-impact advertising.
  • Programmatic capabilities for efficient ad buying.

2. Revenue:

• Revenue Model: YOC generates revenue primarily through commissions earned from the programmatic buying and selling of advertising on its platform. They also generate revenue from custom creative projects.
• Public Financials: YOC is a publicly traded company (on the Frankfurt Stock Exchange), so their financial reports are publicly available.
• Revenue Scale: YOC is a well-established player in the European ad-tech market, but they are not as large as global giants like Google or Meta. Their exact revenue figures can vary from year to year. It s best to consult their official financial reports for the most up-to-date numbers. You can usually find these on their investor relations page.

3. Alternatives to YOC:

If you re an advertiser or publisher considering YOC, here are some alternative platforms you could explore:

• Google Display & Video 360 (DV360): A comprehensive platform offering programmatic buying across a vast network.
• The Trade Desk: Another leading independent demand-side platform (DSP) for programmatic advertising.
• Adform: A global ad tech company with a focus on integrated advertising solutions.
• MediaMath: A DSP with a focus on advanced programmatic capabilities.
• PubMatic: A supply-side platform (SSP) for publishers to manage their ad inventory.
• Magnite: Another large SSP that also focuses on video and Connected TV.
• Specific Creative Technology Partners: Companies like Celtra and AdAdapted who specialize in creating interactive ad formats.

Choosing the right alternative will depend on your specific needs, such as:

• Reach and Scale: Do you need a global reach, or is a regional focus sufficient?
• Creative Formats: Are you looking for highly specialized creative formats or more standard options?
• Budget: Different platforms have different pricing models and minimum budget requirements.
• Technology Stack: How well does the platform integrate with your existing marketing and ad technology tools?
• Support: Do you require hands-on support, or do you prefer a self-service model?

4. Pricing:

• Programmatic Model: YOC s pricing is generally based on a programmatic model, meaning costs depend on factors such as:
  • Impressions (CPM): Cost per thousand ad views.
  • Clicks (CPC): Cost per click on an ad.
  • Other Performance Metrics (CPA, etc.): Cost per acquisition or other desired action.
  • Bidding Dynamics: Prices fluctuate based on supply and demand.
• Custom Creative: If you opt for custom-designed ad formats, the pricing will likely be based on the project s scope and complexity.
• No Fixed Pricing: It s difficult to provide exact pricing without knowing specific campaign parameters. You ll typically need to reach out to YOC directly for a customized quote.
• Potential Minimum Spends: Many programmatic platforms, including YOC, have minimum monthly spend requirements. These vary widely.
• Transparency: Ask about all fees associated with the platform to ensure you understand the costs.

5. Customer Care Details:

• Account Management: YOC typically assigns account managers to advertisers to help them onboard, set up campaigns, and optimize performance.
• Technical Support: They should provide technical support for platform integration, troubleshooting, and addressing any technical issues.
• Knowledge Base/Help Center: Look for online resources like a knowledge base or help center for self-service assistance.
• Contact Channels: They should offer several channels for contacting them, such as:
  • Email
  • Phone
  • Online Contact Forms
• Service Levels: The level of support offered can vary depending on your contract and spending level.
• Client Reviews: Search for online reviews from other clients to see what their experience has been like with YOC s customer care.

Key Considerations:

• Specific Needs: Before deciding, carefully consider your specific advertising needs, budget, and technical capabilities.
• Platform Fit: Test different platforms and see which ones work best for your campaigns.
• Negotiation: Don t hesitate to negotiate pricing and service terms with platform providers.
• Keep Up to Date: The ad-tech landscape changes quickly, so stay informed about the latest trends and technologies.

How to Get More Specific Information:

• Visit YOC s Website: Check their website for detailed information about their platform, products, and case studies.
• Contact YOC Sales: Reach out to their sales team directly to discuss your specific requirements and get a quote.
• Read Case Studies: Look for case studies showcasing successful campaigns run through their platform.
• Research Online: Find unbiased reviews of the platform and compare it to its competitors.

I hope this detailed overview helps you in your research about YOC. Let me know if you have any more questions!