Websites using Targetspot

Okay, let s break down Targetspot, covering its overview, revenue, alternatives, pricing, and customer care.

Targetspot Overview

Targetspot (formerly AudioValley) is a global digital audio advertising marketplace. They connect advertisers with publishers of digital audio content, including:

• Streaming Music Platforms: Think Spotify, Deezer, etc.
• Online Radio Stations: Including those from TuneIn and other platforms.
• Podcasts: A wide range of podcasts are included.
• Digital Audio Apps: Apps dedicated to audio experiences.

Targetspot aims to provide advertisers with the ability to reach highly engaged audiences through targeted audio ads. They facilitate the entire process, from campaign planning to delivery and reporting. Their core offerings include:

• Inventory Aggregation: They pull together inventory from a diverse array of audio publishers, offering scale to advertisers.
• Targeting Capabilities: They offer audience segmentation based on demographics, interests, location, listening behavior, and more.
• Programmatic Buying: Targetspot allows for programmatic buying of audio ads, enabling automated and efficient trading.
• Creative Optimization: They provide tools and insights to optimize audio ad creative for better performance.
• Reporting and Analytics: Detailed campaign reports provide advertisers with performance data for analysis and optimization.

Revenue

Targetspot s revenue is derived from its core business as a digital audio ad marketplace. They operate as a middleman, taking a portion of the ad spend from advertisers in exchange for providing access to publisher inventory and related services.

• Reported Revenue: As a publicly traded company, Targetspot releases financial reports, which are typically available on their investor relations website and various financial news platforms. It s important to consult recent reports for the most accurate figures, as they can fluctuate based on the current market.

• Trends: Like the wider digital advertising market, Targetspot s revenue is likely to be influenced by trends in:

  • The growth of digital audio consumption
  • Advertiser adoption of programmatic buying in audio
  • The ongoing demand for targeted advertising
  • Economic fluctuations that impact ad spending in general
  • The global and local presence of the platform

Alternatives

Several companies offer similar services to Targetspot. Here are some key alternatives:

• Spotify Advertising: Spotify has its own advertising platform, allowing advertisers to directly buy ad space on its platform. This is a strong alternative for reaching Spotify s large user base.
• Pandora for Brands: Similar to Spotify, Pandora offers its own platform for advertising on its radio and podcasting content.
• iHeartMedia: One of the largest audio companies, with a strong presence in digital audio.
• Triton Digital: A major player in the digital audio space, offering advertising technology and services to publishers and advertisers.
• Audio.Ad: A global digital audio advertising company.
• Adswizz: Provides end-to-end solutions for digital audio advertising.
• Google Ads (through Display & Video 360 and Youtube Audio Ads): Although more broad, Google s platform is another alternative for reaching digital audio audiences.
• Local Ad Networks: Local radio stations and ad networks may also be viable alternatives, depending on target audience.
• Direct Deals with Publishers: Some brands directly partner with specific audio publishers to negotiate ad buys.

Pricing

The pricing model for Targetspot, like most digital advertising platforms, typically operates on a mix of CPM (cost per mille/thousand impressions), CPC (cost per click), or CPA (cost per action) basis.

• CPM: The most common pricing model, where advertisers pay for every thousand times their ad is displayed or played.
• CPC: Where advertisers pay for every click their ad receives.
• CPA: Where advertisers pay for a specific action taken by users after interacting with their ad (e.g. app install, purchase, etc.).
• Programmatic Bidding: Pricing can be highly variable, based on the supply/demand at the time of ad purchase, audience targeting, seasonality, and other factors in programmatic auctions.

Factors that influence pricing include:

• Audience Targeting: More specific and niche audience targets will often come with a higher CPM.
• Ad Placement: Ads placed in premium, highly-listened-to locations may have higher rates.
• Ad Format: Different formats like pre-roll, mid-roll, and native advertising might have different pricing.
• Region/Geography: Prices may differ by location, reflecting audience demand in those areas.
• Seasonality: Prices can fluctuate based on time of the year and related demand from advertisers.

It s important to note that Targetspot s exact pricing will need to be discussed directly with their sales team, as they offer custom solutions tailored to specific clients.

Customer Care

Details on customer support are typically found on the platform s website or can be obtained by contacting their sales team. Generally, you can expect:

• Dedicated Account Managers: For larger advertisers, Targetspot typically assigns an account manager to assist with campaign planning, execution, and optimization.
• Technical Support: Access to tech support to resolve any technical issues.
• Documentation: They usually have a help center or online knowledge base covering common questions and processes.
• Campaign Reporting: Access to performance reports and analytics, with support for data analysis and recommendations.
• Contact Forms/Emails/Phone Numbers: Methods for reaching support via their website.
• Training and Onboarding: They may offer training and onboarding for new users of their platform.

Key Things to Remember

• Direct Contact: For the most accurate information on pricing and customer care, contacting Targetspot directly is always the best option.
• Evolving Space: The digital audio advertising landscape is dynamic, so platforms and offerings are subject to change.
• Compare Options: It s wise to compare Targetspot against other alternatives before deciding on which platform is right for your advertising needs.

To get the most current information, I recommend that you visit the Targetspot website and directly contact their sales team to obtain more specific details.