Websites using Smadex

Okay, let s break down Smadex, covering its overview, revenue (as best as we can publicly ascertain), alternatives, pricing, and customer care.

Smadex: Overview

Smadex is a mobile programmatic advertising platform that focuses on performance-driven app install campaigns. They are owned by Entravision, a publicly traded media and advertising company.

Here s a summary of key aspects:

• Focus: Primarily on mobile app user acquisition.
• Programmatic: They use real-time bidding (RTB) to buy ad space across various mobile ad exchanges.
• Technology: They offer their own DSP (Demand-Side Platform) with targeting, optimization, and reporting features.
• Data-Driven: Smadex emphasizes using data to target specific audiences and optimize campaigns for the best results.
• Global Reach: They have partnerships and integrations that enable them to serve ads globally.
• Transparency: They claim to be transparent with their reporting and billing.
• Features: Some key features include:
  • Advanced targeting options based on demographics, interests, and behavior.
  • Automated campaign optimization using machine learning.
  • Real-time reporting and analytics.
  • Creative optimization tools.
  • Fraud detection and prevention.

Revenue

• Private Company Under Entravision: Smadex itself is not a public company and is a subsidiary of Entravision. It doesn t publicly report its individual revenue figures.
• Entravision s Revenue: To get an idea of its contribution, we can look at Entravision s overall revenue. Entravision reported $1.22 billion in consolidated revenue for the full year 2023. They have a division that is specifically dedicated to performance-based digital which includes Smadex, therefore Smadex’s revenue contribution would likely be part of that.

It is difficult to determine the exact revenue of Smadex itself.

Alternatives

The mobile programmatic advertising space is competitive. Here are some of Smadex s main alternatives:

• Google Ads (Universal App Campaigns): Google s own platform is a major competitor, offering broad reach and integration with Android and the Google ecosystem.
• Meta Ads (Facebook/Instagram App Install Ads): Meta s platform is another dominant force, particularly strong for social and audience targeting.
• Apple Search Ads: If targeting iOS users, Apple Search Ads are a relevant option.
• Liftoff: A mobile app marketing platform focused on performance and user acquisition.
• Applovin: A platform that provides tools for app monetization and user acquisition.
• ironSource: A platform that offers tools for both app monetization and user acquisition.
• Unity Ads: A strong contender if you re targeting mobile game users.
• Moloco: Platform that helps mobile app marketers acquire and retain users.
• Vungle: Focus on in-app video advertising and user acquisition.
• AdColony: A mobile advertising platform that focuses on user engagement and video.

Factors to consider when choosing an alternative:

• Specific App Goals: What are you trying to achieve? (e.g. app installs, in-app purchases, specific user actions)
• Target Audience: Who are you trying to reach?
• Budget: What is your available spend?
• Transparency: How much insight and control do you need?
• Platform Capabilities: What tools and features do you require?

Pricing

• Programmatic and Auction-Based: Smadex, as a programmatic platform, operates on an auction system. The actual cost is determined by various factors:

  • Bidding Strategy: How much you are willing to bid for each impression or click.
  • Target Audience: The more specific and competitive your audience, the higher the cost per install (CPI) or cost per action (CPA)
  • Competition: The level of competition in your chosen market.
  • Placement and Inventory: The price varies depending on the app, placement and device you are targeting.

• No Published Rates: Smadex doesn t publish specific rates or pricing structures. They typically work with advertisers on a custom basis, based on the advertiser s needs and goals.

• Cost-Per-Install (CPI): This is a common way app install campaigns are priced.
• Cost-Per-Action (CPA): Some campaigns might target specific in-app actions, charged on a CPA basis.
• Managed Service: Smadex often provides managed services for larger accounts, where they assist in campaign setup, optimization, and reporting, which will influence the overall price.
• Minimum Budgets: There s often a minimum spend requirement.

Customer Care Details

• Account Management: For established clients, Smadex provides dedicated account managers who assist with campaigns, onboarding, and support.
• Support Channels: Usually includes email support. The website is where to find contact information.
• Training and Onboarding: They offer onboarding and training resources.
• Self-Service Platform: While they often provide managed services, Smadex s platform can be used in a self-service manner, although it is important to have in-house programmatic expertise.
• Limited Online Information: Exact details about customer support processes are limited to be viewed online.
• Sales Contact: The most common way to start an engagement with Smadex is to contact them via their website for a demo or to discuss an account.

Key Takeaways

• Smadex is a well-established mobile app programmatic ad platform for app install campaigns, particularly within performance marketing.
• It is a private company owned by Entravision, and their exact revenue is not publicly available.
• It operates in a competitive market with many robust alternatives like Google, Meta, Liftoff, and others.
• Pricing is dynamic and based on auction mechanics and is usually managed through a dedicated account manager.
• Customer care is a priority, with a focus on dedicated account managers and ongoing support.

Recommendation

If you re looking to optimize your mobile app user acquisition efforts through a data-driven programmatic approach, Smadex could be a suitable option. I highly recommend getting in touch with them directly to discuss your requirements and get a custom pricing proposal. It would be useful to also explore their competitors to get the most relevant solution.

I hope this detailed overview of Smadex is helpful! If you have any further questions, feel free to ask.