Websites using Singularads

Okay, let s break down Singular, covering its overview, revenue, alternatives, pricing, and customer care.

Singular: Overview

Singular is a marketing analytics platform focused on attribution, marketing intelligence, and cost aggregation. It s designed to help marketers understand the performance of their campaigns across different channels, from mobile apps to web and connected TV.

Here s a more detailed breakdown:

• Key Focus:
  • Marketing Attribution: Understanding which marketing activities drive conversions and user actions. This involves tracking touchpoints across multiple channels.
  • Marketing Intelligence: Providing insights and data visualization to understand campaign performance and identify areas for improvement.
  • Cost Aggregation: Centralizing cost data from various advertising platforms, allowing marketers to calculate ROI and optimize spending.
• Target Audience: Primarily mobile app developers, brands, and performance marketers who need a comprehensive view of their marketing efforts.
• Key Features:
  • Cross-Channel Attribution: Tracks user journeys across various platforms, including mobile, web, and CTV.
  • Cost Aggregation: Automatically pulls cost data from multiple advertising platforms and partners.
  • Reporting and Dashboards: Provides customizable reports and dashboards for visualizing performance metrics.
  • Predictive Analytics: Uses data to predict future performance and optimize campaign strategies.
  • Fraud Detection: Helps identify and prevent ad fraud.
  • Automation: Automates data collection and reporting processes.
  • Integrations: Connects with various marketing and advertising platforms.

Singular Revenue

As a privately held company, Singular doesn t publicly release its revenue figures. However, it s widely considered a significant player in the marketing attribution space, suggesting strong financial performance. Industry reports and analyst estimates suggest they are in a high growth stage with substantial revenue. Factors that contribute to their revenue include:

• Subscription-Based Model: They operate on a SaaS model, with recurring revenue from subscriptions.
• Enterprise Customers: Their platform is designed to handle large-scale data and complex attribution needs, attracting bigger brands.
• Growing Market: The marketing attribution market is expanding, which contributes to their growth.

Alternatives to Singular

Here are some popular alternatives to Singular, categorized by their strengths:

• For Mobile Attribution:
  • AppsFlyer: A major competitor known for mobile-first attribution and deep integrations. (Strong contender, very popular)
  • Adjust: Another strong player specializing in mobile measurement and fraud prevention. (Strong contender)
  • Branch: Focuses on deep linking and user experience. (Good for specific use cases)
• For Cross-Channel Attribution and Marketing Intelligence:
  • Adobe Analytics: Part of the Adobe Marketing Cloud, geared towards large enterprises with broad capabilities. (Complex and high cost)
  • Google Analytics 360: A more advanced version of Google Analytics, offering broader tracking capabilities. (Often integrated with other Google products)
  • Mixpanel: Focuses on product analytics and user behavior within apps and websites. (More product-focused than marketing)
  • Heap Analytics: Automated data collection and product analytics. (More product-focused)
• For Cost Aggregation and Marketing Reporting:
  • Supermetrics: Aggregates data from multiple platforms into reporting tools. (Focuses on reporting)
  • Fivetran: Automates data pipelines for business intelligence. (Focuses on data warehousing)
  • Funnel: Another tool for consolidating marketing data. (Similar to Supermetrics)

When choosing an alternative, consider:

• Specific needs: Do you need primarily mobile attribution, or a broader cross-channel approach?
• Budget: Pricing varies widely between platforms.
• Integrations: Ensure the platform integrates with the marketing and advertising tools you use.
• Complexity: Some platforms are easier to set up and use than others.
• Customer support: Consider the level of support provided by the vendor.

Singular Pricing

Singular does not publicly list its pricing. Like many enterprise-level SaaS platforms, their pricing is customized based on:

• Data Volume: The amount of data processed by the platform.
• Number of Users: The number of individuals using the platform.
• Specific Features: The specific features and modules included in the subscription.
• Contract Length: Typically, they offer annual contracts.

To get accurate pricing, you need to contact Singular directly and discuss your needs. It s generally considered a premium platform, so expect a higher price point than smaller or simpler solutions.

Singular Customer Care

Singular is known for providing comprehensive customer support, including:

• Dedicated Account Managers: Assigned to assist with onboarding, implementation, and ongoing support.
• Documentation and Knowledge Base: Comprehensive resources for learning how to use the platform.
• Email and Chat Support: Standard channels for addressing technical issues.
• Training and Onboarding: Assistance with getting started and maximizing the value of the platform.
• Enterprise-Level Support: Customized support plans for larger clients.

Summary

Singular is a powerful platform for marketers who need advanced attribution, marketing intelligence, and cost aggregation. While it comes with a higher price tag, it offers a comprehensive solution for complex marketing measurement needs. When considering Singular, evaluate if its capabilities and complexity align with your needs and budget, and compare it carefully to the various alternatives available in the market.

Recommendation:

• If you have complex attribution needs and require enterprise-level support, Singular is worth considering.
• If you are more mobile-focused, check out AppsFlyer or Adjust.
• If you need a lower-cost solution or less complexity, explore options like Branch or Supermetrics.

Remember to always get a demo and pricing quote from multiple vendors to make an informed decision. Good luck!