Websites using Showheroes

Okay, let s break down ShowHeroes, covering its overview, revenue, alternatives, pricing, and customer care details.

ShowHeroes: Overview

ShowHeroes is a global, independent video solutions provider. They focus on contextual video advertising, meaning they place video ads within relevant content across a network of premium publishers. They aim to provide a brand-safe environment for advertisers and a good monetization solution for publishers.

Here s a breakdown of their key areas:

• Core Offering: They offer a platform for programmatic video advertising, connecting advertisers with publishers for video ad placements.
• Focus: They heavily emphasize contextual targeting, using AI and semantic analysis to understand the content of a page and place ads that are relevant to the user.
• Publisher Network: They partner with a large network of premium websites and apps to provide advertisers with a diverse reach.
• Ad Formats: They support a range of video ad formats, including in-stream, out-stream, and interactive video ads.
• Technology: They develop proprietary technologies for contextual targeting, video player functionality, and analytics.
• Global Reach: They operate in numerous markets worldwide, offering local support and expertise.

Revenue

ShowHeroes revenue comes from several sources:

• Advertiser Spend: They charge advertisers based on impressions, clicks, or other performance metrics for the video ads placed through their platform.
• Publisher Share: Publishers receive a portion of the revenue generated from the ads served on their websites.
• Technology & Services: They may offer specific technology licenses or value added services for both publishers and advertisers

Specific Revenue figures:

• ShowHeroes is a private company and so its specific revenues are not made public.
• Industry sources estimate that ShowHeroes has experienced significant growth.
• Based on funding, market share and employee size, the company is estimated to be in the $100 million+ range.

Alternatives to ShowHeroes

The video advertising market is competitive. Here are some alternatives to ShowHeroes, categorized by their strengths:

• Large Ad Networks/Platforms:
  • Google Ad Manager (GAM) / Google AdSense for Video: A comprehensive platform with a massive reach, tools for publishers and access to Google s demand.
  • Meta Audience Network: Video advertising opportunities on Facebook, Instagram, and their partner network.
  • Amazon Publisher Services (APS): A service focused on header bidding solutions and programmatic advertising for publishers.
• Video Specific Networks & Platforms:
  • SpotX (Now owned by Magnite): Specializes in video advertising and publisher monetization solutions.
  • Teads: Focuses on out-stream video advertising and creative formats, known for its in-article and in-feed formats.
  • Unruly: Specializes in emotional targeting in video and mobile video advertising.
  • AdPlayer.Pro: Focuses on providing a video player that is light and fully customizable.
• Contextual Advertising Providers:
  • GumGum: Focuses on contextual intelligence and targeting across various formats.
  • IAS (Integral Ad Science): Provides verification and optimization services and can be used in conjunction with other platforms.
• Specialized Video Platforms:
  • Brightcove: A video platform that includes advertising and streaming solutions.
  • JW Player: Video player and advertising solutions.

Pricing

ShowHeroes pricing model is generally based on:

• CPM (Cost per Mille/1000 Impressions): Common for video advertising, pricing is based on the number of ad impressions served.
• CPV (Cost per View): Advertisers pay when a user views a certain percentage of the video ad (often 25%, 50%, 75%, or 100%).
• Negotiated Rates: Rates can vary based on factors like:
  • Ad format
  • Targeting criteria
  • Geographic regions
  • Scale/volume of advertising
  • Publisher agreements

Important Notes on Pricing:

• No Public Price Lists: ShowHeroes does not typically publish specific pricing information. You ll need to contact their sales team for a customized quote.
• Minimum Spend: For advertisers, there s likely a minimum spend requirement to access their network.
• Negotiation: Pricing is often negotiable, particularly for larger campaigns or longer-term commitments.
• Publisher Revenue Share: Publishers earn a share of the revenue generated from the ads displayed on their site or app, rates are negotiated with ShowHeroes
• Programmatic Bidding: As ShowHeroes operates within the programmatic advertising ecosystem, pricing is partially determined by real-time bidding within auctions.

Customer Care Details

ShowHeroes strives to provide support to both advertisers and publishers. Here s what you can expect:

• Dedicated Account Managers: They typically assign account managers to advertisers and publishers to provide personalized support and advice.
• Onboarding & Training: They usually provide onboarding materials and training to help users get familiar with the platform.
• Technical Support: They should offer technical support for any issues related to their platform, ad serving, or implementation.
• Local Offices: With a global presence, they often have local support teams available in different regions and languages.
• Contact Channels: You can likely contact them through:
  • Email
  • Phone
  • Online contact forms

To get specific customer care information or contact details, I recommend visiting the ShowHeroes website and looking for their Contact Us or Support pages.

Key Takeaways

• ShowHeroes is a strong player in contextual video advertising.
• They offer a range of video ad solutions for publishers and advertisers.
• Pricing is not public and will depend on your specific needs and agreement.
• They offer dedicated support, but it s best to contact them directly for specifics.
• There are many alternatives to ShowHeroes in the video advertising space depending on your priorities.

In conclusion, If you re interested in exploring ShowHeroes, contact their team directly to discuss your specific needs and understand their pricing and services in greater detail.