Websites using Retargetly

Okay, let s break down Retargetly, covering its overview, revenue (estimated), alternatives, pricing, and customer care.

Retargetly Overview

Retargetly is a data and advertising platform focused on Latin America. They specialize in helping businesses reach and engage audiences within the region using programmatic advertising. Their core offering revolves around:

• Data-Driven Targeting: They leverage a combination of their own proprietary data and third-party data to create detailed audience segments, going beyond basic demographics to include interests, behaviors, and purchase intent.
• Programmatic Advertising: They offer access to a wide range of ad inventory across various channels, including display, video, mobile, and connected TV, utilizing programmatic buying to optimize ad spend.
• Performance Marketing: They aim to deliver measurable results for their clients through optimized campaigns focused on key performance indicators (KPIs).
• Geo-Specific Expertise: They have a strong understanding of the unique nuances of the Latin American market, including language, cultural sensitivities, and regional consumer behaviors.
• Transparency & Reporting: They provide clients with transparent access to campaign data, allowing them to track performance and optimize their strategies.
• Audience Building: Helps advertisers build custom audiences using their first party data and can target their audience through a variety of targeting criteria like browsing behavior, online purchases, and interests.

In essence, Retargetly positions itself as a strategic partner for businesses looking to effectively reach, engage, and convert Latin American consumers through data-driven programmatic advertising.

Estimated Revenue

• Private Company: Retargetly is a privately held company, so exact revenue figures are not publicly available.
• Estimates: Based on their size, industry position, and funding rounds, estimates place their annual revenue in the range of $10 million to $50 million USD. This is a rough estimate and could vary significantly.
• Funding: The company has raised several rounds of funding, which indicates growth potential and market confidence.

Alternatives to Retargetly

If you re looking for similar services in the Latin American region, consider these alternatives, keeping in mind each has different strengths:

• Adsmovil: Specializes in mobile advertising in Latin America and the Hispanic market in the US, offering programmatic and performance-based solutions.
• Entravision: A large media company that provides digital, television, and radio advertising services across Latin America.
• IMS (Internet Media Services): A digital advertising and marketing communications company that represents leading global media and tech platforms in Latin America.
• Remedy: Focuses on data-driven advertising, also serving the Latin American market.
• Latam Digital: A digital advertising network offering a range of ad formats and targeting options.
• Google Ads/Display & Video 360: While not solely focused on LatAm, Google s platforms provide robust targeting and programmatic buying capabilities, which can be leveraged for the region.
• Meta Ads (Facebook/Instagram): Similar to Google, these platforms have a strong presence in Latin America and provide granular targeting.
• Local Agency Networks: Consider working with local agencies in specific LatAm countries that have expertise in local media and data.

Choosing an Alternative:

• Specific Needs: Consider your business s specific goals. Do you need mobile-first solutions, a broad range of channels, specific types of data, or strong programmatic capabilities?
• Budget: Understand each platform s pricing structure and minimum spend requirements.
• Regional Focus: Do you need to target the entire region, or are you focusing on specific countries?
• Reporting and Transparency: Compare the level of transparency and reporting each platform offers.
• Customer Support: Assess the availability of customer support in your language and timezone.

Pricing

• Not Publicly Disclosed: Retargetly doesn t publicly list its pricing on its website, as it is tailored to each client s unique needs and scope.

• Likely Based On:

  • Ad Spend: Retargetly most likely works on a percentage of ad spend model, where their fees are a percentage of your total advertising budget.
  • Data Usage: Access to their data platform and the use of custom audience segments may have separate costs.
  • Service Level: The level of service you require (managed services vs. self-service) will impact pricing.
  • Volume: Larger ad campaigns or contracts might get volume discounts.

• Request a Quote: To get accurate pricing, you ll need to contact Retargetly directly through their website or sales team and request a personalized quote.

Customer Care Details

• Website Contact Form: They typically have a contact form on their website where you can submit inquiries.
• Sales Team: They have a sales team that will reach out to discuss your needs and provide more information.
• Dedicated Account Managers: Once you become a client, they often assign dedicated account managers to help with campaign setup, optimization, and troubleshooting.
• Support Channels: They may offer various support channels, such as email, phone, or a dedicated client portal.
• Training and Resources: They may provide training and educational resources to clients on their platform and best practices for the LatAm market.
• Multilingual Support: Given their focus on Latin America, they are likely to have customer support in Spanish and Portuguese, as well as English.
• Availability: Look at their responsiveness. Do they provide timely responses and effective solutions to client queries?
• Client Testimonials: It s a good practice to look for client testimonials or reviews to get a better sense of their customer care experience.

To summarize, when considering Retargetly or any alternative:

• Define your goals clearly. What do you want to achieve with your advertising?
• Understand your target audience. Who are you trying to reach in Latin America?
• Compare multiple platforms. Don t just choose the first option you find.
• Request quotes and demos. Get personalized pricing and see how the platform works.
• Evaluate the customer care. Look at the responsiveness and the support you need.

By thoroughly assessing your needs and the offerings of each platform, you can make an informed decision that will help you achieve your advertising goals in the Latin American market.