Websites using Perfectaudience

Okay, let s break down Perfect Audience, covering its overview, revenue (although it s tough to get exact figures), alternatives, pricing, and customer care.

Perfect Audience Overview

Perfect Audience is a retargeting and audience targeting platform designed to help businesses recapture website visitors and expand their reach to new potential customers. It focuses on making ad retargeting across various platforms more accessible, especially for small to medium-sized businesses.

Key Features:

• Cross-Platform Retargeting: Retargets website visitors across multiple platforms, including display networks, social media (Facebook, Instagram, etc.), and mobile apps.
• Audience Targeting: Allows businesses to target specific audiences based on interests, demographics, behavior, and other criteria.
• Dynamic Product Ads: Enables the creation of personalized ads that display products a user has previously viewed on your website.
• Reporting and Analytics: Offers data and insights to help businesses track campaign performance and optimize their strategies.
• Integrations: Integrates with various e-commerce platforms, analytics tools, and other marketing platforms.
• Simple Interface: Aimed at being user-friendly, making it easier for smaller businesses to manage their campaigns.

Target Audience:

Perfect Audience primarily caters to:

• Small and medium-sized businesses (SMBs)
• E-commerce businesses
• Marketing agencies

Revenue

It s extremely difficult to determine the exact revenue of Perfect Audience. Here s why:

• Private Company: Perfect Audience is a privately held company, and they don t publicly disclose their financial information.
• Acquisition by AdRoll: Perfect Audience was acquired by AdRoll in 2014. The financial performance is now often folded into AdRoll s larger business.
• AdTech Revenue is Complex: Revenue in the advertising technology (AdTech) space fluctuates and is dependent on factors like ad spend, market trends, and client growth.

Therefore, any revenue figures you find online should be taken with a grain of salt. Focus more on understanding its core functionality and if it fits your needs.

Alternatives to Perfect Audience

Many robust alternatives exist in the retargeting and audience targeting space. Here are a few popular options, categorized by similar focus:

Similar Retargeting Focus:

• AdRoll: The company that acquired Perfect Audience, AdRoll is a broader retargeting and marketing platform. (Likely the closest alternative). It has more robust integrations.
• Criteo: A strong player in dynamic retargeting, especially for e-commerce, often using sophisticated algorithms for product recommendations.
• Retargeter: Another retargeting-focused platform with a similar feature set to Perfect Audience.
• RollWorks (by NextRoll, also AdRoll s parent company): More focused on B2B retargeting and account-based marketing.

Broader Digital Advertising Platforms with Retargeting Capabilities:

• Google Ads (formerly Google AdWords): Offers retargeting capabilities across its display network and search, often with more granular control.
• Facebook Ads (Meta Ads): Highly effective retargeting across Facebook and Instagram, with powerful audience targeting.
• LinkedIn Ads: Primarily used for B2B retargeting and audience targeting on LinkedIn s platform.

Why Consider Alternatives?

• Cost: Pricing structures and campaign costs can vary significantly across platforms.
• Features: Some alternatives may offer specific features or integrations that suit your business needs better.
• Scale: Some platforms are better suited for very small businesses, while others are optimized for large enterprises.
• Ease of Use: Interface and ease-of-use preferences vary by user.

Pricing

Perfect Audience s pricing structure is typically based on a few factors:

• Ad Spend: A percentage of your advertising spend is often charged.
• Managed Services: If you opt for their managed service, there will be a separate fee.
• Platform Usage Fees: Some platforms also have subscription or licensing fees that may be included in the pricing.

General Pricing Range:

• Small businesses might start with a few hundred dollars per month.
• Larger businesses can expect to spend thousands (or more) per month.
• No Simple Answer: Again, because of the way it is integrated into AdRoll, pricing is often complex. Reach out to AdRoll for a quote based on your business needs.

Note: It s always best to request a direct quote from the platform or its sales team for the most up-to-date and accurate pricing information. Pricing is often personalized.

Customer Care Details

Perfect Audience customer care information is mostly now channeled through AdRoll. Here s what you can generally expect:

• Support Channels:
  • Email Support: Email support is usually available, though response times can vary.
  • Help Center/Knowledge Base: Expect a well-structured help center with articles, guides, and tutorials.
  • Chat Support: May be available, especially during business hours.
  • Account Managers: Larger accounts will likely have a dedicated account manager for personalized assistance.
• Support Quality:
  • Generally, AdRoll is known for providing good customer support.
  • Response times can vary based on the channel and complexity of the issue.

How to Get Support:

1. Visit AdRoll s Website: Go to the AdRoll website.
2. Search the Help Center: Look for the support/help center or knowledge base.
3. Contact Support: Use the contact form or chat option to get in touch with their support team.

Key Takeaways

• Perfect Audience is a retargeting platform that s now primarily part of the broader AdRoll ecosystem.
• It aims to simplify retargeting and audience targeting for small to medium-sized businesses.
• Exact revenue figures are not publicly available.
• Alternatives like Criteo, Google Ads, and Facebook Ads offer competing solutions.
• Pricing is usually based on ad spend and services used, with custom quotes being the norm.
• Customer support is generally good and is handled via AdRoll s support channels.

Before making a decision, it s always best to explore the various platforms, request demos or trials, and understand their specific offerings to see which best aligns with your business goals.