Websites using Moloco

Okay, let s break down Moloco, covering its overview, revenue, alternatives, pricing, and customer care details.

Moloco Overview

Moloco is a machine learning-powered advertising technology company. They focus on helping businesses, particularly those with mobile apps, achieve performance-based advertising goals. Here s a more detailed look:

• Core Technology: Moloco s strength lies in its proprietary machine learning algorithms. These algorithms analyze massive datasets to understand user behavior and predict which ads will drive the desired actions (e.g., app installs, in-app purchases, user engagement).
• Focus Area: They primarily focus on programmatic advertising, meaning ads are bought and placed automatically through real-time bidding auctions.
• Key Offerings:
  • Moloco Cloud DSP: Their core product, a demand-side platform (DSP) where advertisers can manage their campaigns and bid on ad impressions.
  • Creative Optimization: Tools to help advertisers optimize their ad creatives (images, videos, text) for better performance.
  • Measurement & Analytics: Comprehensive dashboards to track campaign performance, understand user behavior, and measure return on investment (ROI).
• Target Audience: Moloco s clients primarily consist of:
  • Mobile app developers and publishers
  • E-commerce companies with mobile presence
  • Gaming companies
• Key Value Proposition: Moloco aims to deliver:
  • Higher ROI: By using ML to precisely target users, they aim to maximize ad spend effectiveness.
  • Scalability: Ability to manage large-scale campaigns across diverse advertising platforms.
  • Transparent Reporting: Detailed data and analytics to help businesses understand performance drivers.

Revenue

• Private Company: Moloco is a private company, so they do not publicly disclose their exact revenue figures.
• Growth Trajectory: However, the company has demonstrated strong growth and has been recognized as one of the fastest-growing companies in the advertising technology space.
• Funding and Valuation: Moloco has secured substantial funding, reaching a valuation of over $1.5 billion in recent funding rounds, indicating its strong performance in the market.

Alternatives

Moloco competes with many companies in the programmatic advertising and mobile marketing space. Here are some of the notable alternatives:

• Major DSPs:
  • The Trade Desk (TTD): A leading independent DSP known for its transparency and comprehensive targeting capabilities.
  • Google Ads (DV360): Google s DSP, which is part of the Google Marketing Platform and offers access to a vast inventory.
  • MediaMath: Another established DSP, focused on advanced audience targeting and programmatic buying.
• Mobile-Focused Ad Networks/Platforms:
  • Meta (Facebook) Ads: Powerful ad network for mobile and cross-platform advertising with extensive user data.
  • Google App Campaigns: A tool within Google Ads specifically for app promotion and user acquisition.
  • AppLovin: Focused on mobile gaming and app monetization.
  • Unity Ads: Another popular ad network, especially within the gaming industry.
  • Liftoff: Specializes in app growth and user acquisition.
• Other Ad Tech Solutions:
  • Criteo: Focuses on retargeting and performance advertising.
  • AdRoll: An e-commerce marketing platform with advertising and retargeting capabilities.

How Moloco Differs from Competitors:

• Pure Machine Learning Focus: Moloco heavily leans on its proprietary machine learning algorithms, which it claims gives them a competitive edge in targeting the most valuable users.
• Specialization in Mobile: While most platforms offer some mobile capabilities, Moloco is primarily focused on app-centric businesses.
• Less Self-Serve, More Managed: Compared to some very self-serve platforms, Moloco often provides more hands-on support and optimization services.

Pricing

• Not Publicly Listed: Moloco s pricing is not publicly available.
• Programmatic Model: As a DSP, they typically use a programmatic bidding model (CPMs/Cost per mille, Cost per Action etc). The pricing will vary based on:
  • Inventory & Target Audience: How competitive the audience is you want to reach and the quality of the inventory will have a big effect.
  • Campaign Goals: The campaign goal you set will influence the price.
  • Spend Volume: Higher spend might give you better rates.
  • Contract Type: Direct contracts vs indirect through agencies.
• Service Fees: Beyond the ad spend, there will likely be management and/or service fees based on the level of support and optimization services you require.
• Customized Approach: They often work with clients on customized pricing packages based on their specific needs.
• Contact Sales: To understand specific pricing, you would need to contact Moloco s sales team directly.

Customer Care Details

• Account Management: Moloco provides dedicated account managers to support clients in campaign setup, optimization, and reporting.
• Support Channels: Typically, support is available via:
  • Email: For general inquiries and technical support.
  • Phone: For more urgent issues and personalized help.
  • Online Documentation: They provide online documentation, API references, and troubleshooting guides.
• Level of Support: Their support level varies; larger clients often receive more personalized assistance, while smaller clients might have more access to online resources.
• Focus on Performance: Moloco emphasizes using their data analytics and customer success teams to drive performance for their clients.
• Enterprise-Grade Support: They provide dedicated, premium support to enterprise-level partners.
• Training: Often, they offer initial training to new clients on how to use their platform.

Key Takeaway

Moloco is a strong contender in the mobile programmatic advertising space, especially for performance-oriented businesses looking for a machine learning-driven platform. While the exact pricing is not readily available, they are known to work with clients to offer tailored solutions and high-touch account management. When evaluating them, consider that their biggest advantage lies in ML. Consider alternatives if you require more self-service features. You ll need to contact them directly for specific pricing and to understand whether their product is suitable for your needs.