Websites using Microad

Okay, let s break down MicroAd, covering its overview, revenue, alternatives, pricing, and customer care.

MicroAd Overview

MicroAd is a global advertising technology company known for its expertise in programmatic advertising. They provide a range of services focused on helping advertisers reach their target audiences more effectively and efficiently through data-driven solutions.

Here s a more detailed look:

• Focus: Programmatic advertising across various channels including display, video, native, and mobile.
• Key Technologies:
  • Demand-Side Platform (DSP): Enables advertisers to buy ad space in real-time auctions.
  • Data Management Platform (DMP): Collects and organizes data to improve targeting.
  • Supply-Side Platform (SSP): Helps publishers manage and sell their ad inventory.
• Geographic Reach: Strong presence in Asia (especially Japan), with expanding reach globally.
• Target Clients: Advertisers (agencies and brands) looking for sophisticated programmatic solutions and access to Asian markets.
• Key Strengths:
  • Strong technological capabilities in programmatic advertising.
  • Extensive data resources, particularly in the Asian region.
  • Experience working with diverse industries.

Revenue

• MicroAd is a privately held company, meaning their exact revenue figures aren t publicly available. However, they are a significant player in the programmatic ad space, suggesting substantial revenue.
• They have been experiencing growth, particularly in emerging markets.
• Financial information can sometimes be inferred from acquisitions and other public announcements from related companies.

Alternatives to MicroAd

Here are some key alternatives to MicroAd, categorized by their strengths:

• Larger Global DSPs:
  • Google Marketing Platform (DV360): Extensive reach, strong integration with Google s ecosystem, often used by larger businesses.
  • The Trade Desk: Powerful platform with access to a broad range of inventory, known for its advanced targeting features.
  • MediaMath: Known for transparency and flexibility, appealing to sophisticated advertisers.
  • Adobe Advertising Cloud: Part of the Adobe ecosystem, focusing on data integration and omnichannel campaigns.
• Specialized DSPs:
  • AppNexus (Xandr Invest): Focus on enterprise-level solutions, strong in the open web ecosystem.
  • AdRoll: Retargeting specialist, suitable for smaller businesses seeking easy-to-use solutions.
  • Amazon DSP: Specifically for advertisers looking to reach Amazon audiences.
• Regional DSPs:
  • For alternatives in specific Asian markets, consider companies with a more local presence that may be able to offer a slightly different inventory.
  • Depending on the specific Asian market, look into local ad tech companies.

Choosing an Alternative:

The best alternative depends on your specific needs:

• Reach & Global Scale: Google DV360 or The Trade Desk
• Transparency and Customization: MediaMath
• Retargeting Focus: AdRoll
• Amazon Audiences: Amazon DSP
• Asian Market Focus: Investigate other regional solutions

Pricing

• MicroAd s pricing model is not publicly shared in detail. Like most programmatic platforms, they likely use a combination of:
  • CPM (Cost Per Mille/Thousand Impressions): Charges based on how many times an ad is shown.
  • CPC (Cost Per Click): Charges only when a user clicks on the ad.
  • CPA (Cost Per Acquisition): Charges when a specific action (e.g., a purchase or sign-up) happens.
  • Platform Fees: Likely charged as a percentage of ad spend.
• Factors that impact price:
  • Target audience (more specific/competitive targets cost more).
  • Ad placement and format (premium placements cost more).
  • Amount of data used (data resources can increase costs).
  • Level of managed services (if used).
• Generally, programmatic advertising prices can be complex to understand: it s important to negotiate pricing and be transparent about your needs. You will likely be given a quotation tailored to your requirements.

Customer Care Details

• General Support:
  • MicroAd offers support via email and phone channels.
  • They will usually provide a dedicated account manager who can provide support for advertisers as their point of contact.
  • Support availability may vary depending on the client s geographical location and service package.
• Training and Onboarding:
  • MicroAd usually provides onboarding documentation and training to help clients use their platforms.
  • They will often offer training and educational resources, particularly about programmatic advertising best practices.
• Account Management:
  • Depending on the service level, clients will have a dedicated account manager to help manage campaigns, troubleshoot issues, and optimize strategies.
• Technology Support:
  • They have internal technical support teams to assist with platform and integration issues.
• Direct Contact:
  • It is best to contact MicroAd directly through their website to gain direct insight into customer care methods.

Key Takeaways

• MicroAd is a strong player in the programmatic ad space, particularly in Asia.
• They offer a robust technology platform with DSP, DMP, and SSP capabilities.
• Their pricing is not entirely transparent and will vary depending on individual campaigns.
• They offer typical customer care options, usually with dedicated account management as part of the customer support offering.
• When evaluating alternatives, consider your specific needs (reach, technology, region, budget).

Recommendation

If you re considering MicroAd:

1. Contact them directly: Get a tailored demonstration and quotation to get a clear understanding of their services, pricing, and customer support.
2. Compare with Alternatives: Evaluate their platform side-by-side with the other leading DSPs based on your specific business needs, reach requirements, and budget.
3. Check their case studies: Review use cases and ensure that they fit your business objectives.

By doing the above, you will ensure that you make an informed decision.