Websites using Lotame

Okay, let s break down Lotame, covering its overview, revenue, alternatives, pricing, and customer care.

Lotame Overview

Lotame is a data management platform (DMP) that helps marketers, agencies, and publishers collect, organize, and activate audience data. They focus on creating a unified view of customers across various touchpoints, allowing for more targeted and personalized advertising.

Key Features and Functions:

• Data Collection: Gathers first-party, second-party, and third-party data from various sources (websites, apps, CRM, etc.).
• Data Organization & Segmentation: Organizes and categorizes data into actionable audience segments based on demographics, interests, behaviors, etc.
• Data Activation: Enables marketers to use these audience segments for targeting advertising campaigns across multiple channels (display, social, video, etc.).
• Data Enrichment: Provides tools to enhance existing data with additional insights.
• Data Analytics: Offers reporting and analytics to measure campaign performance and audience behavior.
• Identity Resolution: Helps connect data points from different sources to form a more complete view of the user (using methods like deterministic matching).
• Privacy-Focused Solutions: Focuses on privacy-conscious data collection and usage, particularly in a world with increased regulatory scrutiny.
• Cross-Device Targeting: Aims to connect users across different devices and platforms.
• Audience Marketplace: Provides access to a curated marketplace of third-party data.

Lotame is geared towards:

• Marketers: For audience targeting, campaign optimization, and personalization.
• Agencies: For managing data on behalf of their clients.
• Publishers: For monetizing their audiences and personalizing content.

Revenue

Lotame is a privately held company, so they do not publicly disclose their annual revenue. Estimates vary across sources, but generally, it s known to be a substantial player in the data management platform space. Their size is generally considered within the mid-size to large category within the AdTech ecosystem. You won t find hard numbers like you would with a public company.

Alternatives

The DMP and audience data landscape has evolved significantly. Here are some notable alternatives to Lotame, categorized by overlap in functionality:

• Direct Competitors (Similar DMPs):
  • Oracle Advertising Data Management (formerly BlueKai): A major enterprise DMP with a wide range of features and integrations.
  • Adobe Audience Manager: Part of the Adobe Experience Cloud, geared towards enterprise customers with extensive Adobe ecosystems.
  • Salesforce Audience Studio (formerly Krux): Leverages the Salesforce ecosystem for integration with CRM and marketing automation.
  • Tealium AudienceStream: A customer data platform (CDP) with DMP-like functionalities.

• Customer Data Platforms (CDPs) - Overlap with DMP Functionalities:

  • Segment: A popular CDP focused on data collection and orchestration.
  • mParticle: A CDP offering robust data integration and audience management.
  • ActionIQ: A CDP focused on enterprise clients with complex data needs.
  • Lytics: A CDP focused on AI-powered data analysis and personalization.

• Emerging Audience Solutions

  • LiveRamp: Offers a strong focus on identity resolution, data onboarding and a clean room ecosystem.
  • The Trade Desk: A large demand-side platform (DSP) that offers audience targeting and data management capabilities via its Unified ID 2.0 and other products.
  • Permutive: A privacy-focused audience platform that processes data on the client (publisher) side.

Key Differences Between DMPs and CDPs:

• DMPs: Primarily focused on anonymous data and third-party data for ad targeting, typically with a shorter retention period.
• CDPs: Primarily focused on known customer data (email, name, etc.) and first-party data, with longer data retention for deeper customer engagement.

Pricing

Lotame s pricing is not publicly available and is typically custom-quoted based on a variety of factors. These include:

• Data Volume: The amount of data processed and stored.
• Data Sources: The types and number of data sources being connected.
• Features Used: Access to different platform features and modules.
• Contract Length: Longer commitments can sometimes result in better pricing.
• Support Level: The level of customer support required.

It s common to see pricing models based on:

• Monthly Platform Fee: A recurring fee for access to the platform.
• Data Usage Fees: Charges based on the amount of data ingested, processed, and activated.
• Optional Service Fees: Charges for training, onboarding, and custom integrations.

You will need to contact their sales team for a formal quote. Expect it to fall within the range of a higher-end software platform due to its features.

Customer Care Details

Lotame provides customer support to their clients, but specific details can vary based on their service tier. Here s what you can expect:

• Dedicated Account Managers: Assigned to manage your account and provide guidance.
• Onboarding Assistance: Support during the initial implementation process.
• Training and Documentation: Access to training resources and platform documentation.
• Technical Support: Assistance with platform issues and technical troubleshooting.
• Response Times: Varies depending on the severity of the issue and the service level agreement.
• Support Channels: Likely to include email, phone, and potentially a customer portal or chat.

How to Reach Them:

• Website: Visit their website for contact information: https://www.lotame.com/
• Contact Form: Fill out their contact form to request a demo or learn more.
• Social Media: Check their social channels (e.g., LinkedIn) for relevant updates.

Things to Consider When Evaluating Lotame:

• Data Privacy and Compliance: How well the platform addresses privacy regulations like GDPR and CCPA.
• Integration Capabilities: Compatibility with your existing technology stack.
• Ease of Use: The user interface and complexity of the platform.
• Scalability: Ability to handle increasing data volumes and complexity as your needs grow.
• Customer Support: Quality of support, response times, and access to resources.

In Summary

Lotame is a well-established DMP provider offering a comprehensive solution for managing audience data. They focus on providing marketers, agencies, and publishers with the tools they need to target specific audiences and personalize experiences. They are a key player in the AdTech space, however, the DMP space is increasingly seeing overlap and disruption from CDPs and emerging audience solutions. Be sure to evaluate your needs carefully and compare Lotame with its alternatives. Contact them directly for customized pricing based on your specific use case.