Websites using Innovid

Okay, let s break down Innovid, covering its overview, revenue, alternatives, pricing, and customer care.

Innovid Overview

Innovid is a connected TV (CTV) advertising platform focused on delivering interactive and personalized video advertising experiences. They provide technology that enables advertisers to create, deliver, and measure ads across various streaming platforms and devices. Think of them as a bridge between brands and their audiences on the rapidly growing CTV landscape.

Key Features & Focus:

• Interactive Video Ads: Innovid specializes in making video ads more engaging through interactive elements like clickable overlays, shoppable tags, polls, and quizzes.
• Personalization: They offer tools to personalize ads based on user data, viewing habits, and contextual signals.
• CTV-Focused: Their platform is specifically designed for the complexities of the CTV environment, including fragmented viewership and device types.
• Measurement & Analytics: They provide robust analytics and reporting to help advertisers track campaign performance and optimize their strategies.
• Creative Management: Innovid offers a platform for managing creative assets, ensuring consistent branding across campaigns.
• Scalability: They aim to support campaigns of any size, from small-scale tests to large, international rollouts.
• Third-Party Integrations: They integrate with a wide range of advertising platforms, data providers, and analytics tools.

Innovid Revenue

Innovid is a publicly traded company (NYSE: CTV) and, as such, releases financial information. Here s what we know regarding their revenue:

• Annual Revenue: In 2023, Innovid reported annual revenue of approximately $138.6 million, this was an increase of 18% year-over-year.
• Revenue sources: They generate revenue primarily from the sale of software and related services that allow for ad serving.
• Growth: Their revenue has shown steady growth as the adoption of CTV advertising has increased and adoption has picked up in recent years.

Alternatives to Innovid

The CTV advertising landscape is competitive, and there are several alternatives to Innovid, including:

• FreeWheel: Owned by Comcast, FreeWheel offers a robust platform for publishers and distributors to manage their ad inventory, similar to Innovid, they also cater to linear TV.
• Beachfront: A demand-side platform (DSP) focused on CTV, offering inventory access and programmatic capabilities.
• SpotX (now Magnite): Another prominent SSP (Sell-Side Platform) with a strong presence in CTV.
• The Trade Desk: A well-known demand-side platform (DSP) with capabilities to purchase CTV inventory.
• Google Ad Manager: Google s ad platform also supports CTV and includes options for both programmatic and direct ad buys.
• Amazon Advertising: Amazon s ad offerings include advertising on their Fire TV platform.
• Adform: An omnichannel DSP that also supports CTV ads.
• Adobe Advertising Cloud: Also offers tools for buying and managing ad campaigns across channels, including CTV.

Factors to Consider When Choosing an Alternative:

• Specific Needs: Are you a brand looking for interactive ad capabilities or a publisher wanting to manage ad inventory?
• Scale: Do you need to handle campaigns of any scale, or does a smaller solution suffice?
• Integration: How well does the platform integrate with your existing tech stack?
• Budget: Pricing can vary significantly; consider what s aligned with your spend.
• Reporting & Analytics: How robust are the reporting features and what type of data is readily available?

Innovid Pricing

Innovid s pricing is generally not publicly available and is often customized based on client needs. Factors that influence cost might include:

• Usage: Number of impressions served and volume of data processed.
• Features: Specific features required by the customer, e.g., interactive features, data analytics tools, or third party integrations.
• Support & Service: Level of support, onboarding, and managed services required.
• Contract terms: Discounts or special pricing may be negotiated based on long-term contracts, or revenue commitments.

In general, expect Innovid to be on the more premium end of the spectrum due to its focus on sophisticated and interactive ad formats and its role in the complex CTV environment.

Customer Care Details

Innovid focuses on providing high-quality service and has different channels to support clients:

• Dedicated Support Team: Each account typically has access to an account manager and/or a customer success manager.
• Onboarding & Training: They often offer initial onboarding and training to new clients, as well as ongoing support and training as needed.
• Knowledge Base & Documentation: Like most software companies, they likely have an online documentation library and support portals to help clients with technical issues.
• Customer Support Portal: Clients typically have access to a ticketing system or dedicated email channels for inquiries or issues.
• Phone Support: Depending on the contract, they may also provide direct phone support for more pressing issues.
• Professional Services: They might offer additional professional service offerings for creative development, optimization, or campaign planning.
• Customer Feedback: They likely solicit customer feedback to improve the platform and the services they offer.

How to Get Started with Innovid (or similar platforms):

1. Define Your Goals: What do you hope to achieve with CTV advertising? Brand awareness, leads, or direct sales?
2. Assess your needs: Do you need highly interactive ad formats? Advanced targeting? Complex measurement?
3. Research platforms: Explore options and contact sales reps for demonstrations.
4. Request a proposal: Be clear about your budget, usage, and desired level of support.
5. Start small: Begin with test campaigns to learn what works best for your audience.
6. Analyze and iterate: Use data to optimize campaigns for better results.

In Summary

Innovid is a significant player in the CTV advertising space, offering interactive video solutions. They come with a more premium price tag, are primarily focused on enterprise-level brands, agencies and publishers, and feature strong client service capabilities. If you re looking for a robust and innovative platform for your CTV needs, they are certainly worth considering. However, there are other strong alternatives, so thorough research is always recommended.