Websites using Geoedge

Okay, let s break down GeoEdge, covering its overview, revenue (though this is tricky), alternatives, pricing, and customer care.

GeoEdge Overview

GeoEdge is a cybersecurity company specializing in ad verification and quality. They focus on preventing malicious and low-quality ads from impacting user experience and brand reputation. They achieve this through:

• Real-Time Monitoring: GeoEdge continuously scans and analyzes digital ad campaigns across various platforms (websites, apps, etc.).
• Malware & Security Detection: They identify and block ads carrying malware, viruses, and other harmful threats.
• Ad Quality Analysis: They detect and filter out low-quality ads, such as those with intrusive formats, deceptive content, or inappropriate subject matter.
• Brand Safety: They ensure ads are appearing in brand-safe environments, avoiding placements alongside inappropriate or offensive content.
• Competitive Intelligence: They provide insights into competitors advertising strategies and ad placements.
• Geographic Targeting & Analysis: As their name suggests, they offer deep insights into how ads are performing across different geographic locations.

Key Features:

• Comprehensive Coverage: They aim to cover a wide range of ad types and platforms.
• Advanced Technology: They utilize machine learning and other sophisticated techniques to detect and analyze threats.
• Real-Time Data: They provide real-time reporting and alerts, enabling rapid response to issues.
• Customizable Solutions: They offer tailored solutions to meet the specific needs of different clients (publishers, ad networks, agencies, and brands).
• Focus on Publishers and the Ad Ecosystem: They largely cater to the demand side of advertising to identify bad actors and non-compliant activity.

Revenue

• Private Company: GeoEdge is a private company, so its revenue figures are not publicly disclosed.
• Estimation Challenges: Estimating their exact revenue is difficult without access to their financial statements.
• Market Positioning: Based on their industry position, it s reasonable to assume they are a significant player in the ad verification space.
• Growth: The ad verification and cybersecurity space is a growing market, suggesting that GeoEdge s revenue would likely be on an upward trend, but actual numbers are unavailable.

Alternatives

There are several other companies offering ad verification and security solutions. Here are some prominent alternatives to GeoEdge:

• IAS (Integral Ad Science): A major player in digital ad verification, known for brand safety, viewability, and fraud detection.
• DoubleVerify (DV): Another leading provider, offering similar services to IAS, including brand safety, fraud prevention, and viewability measurement.
• Moat (now part of Oracle Advertising): Focuses heavily on attention analytics and measurement, as well as fraud detection.
• Pixalate: Specializes in programmatic advertising, offering fraud protection and privacy compliance solutions, particularly geared to the supply side.
• Comscore: Known for audience measurement, but also provides ad verification and brand safety solutions.
• Fraudlogix: A dedicated company to ad fraud detection and prevention.
• White Ops (now Human Security): Focused on detecting and preventing sophisticated bot attacks and other forms of digital ad fraud.
• Confiant: Provides a variety of ad verification and malvertising prevention solutions.
• Adverifai: Offers an AI powered platform focusing on Ad Quality and Malware Detection.

Factors to Consider When Choosing Alternatives:

• Specific Needs: What are your primary concerns (brand safety, fraud, malware, etc.)?
• Platform Coverage: Do you need support for specific ad formats or platforms?
• Reporting & Analytics: What kind of data and insights are most important to you?
• Integration: How well does the solution integrate with your existing tech stack?
• Pricing: How does the pricing structure fit with your budget?

Pricing

• No Public Pricing: Like many B2B SaaS companies, GeoEdge does not publicly list its pricing structure.
• Custom Quotes: They typically provide custom quotes based on factors like:
  • Scope of Services: What features are you requesting (malware, brand safety, competitive analysis, etc.)
  • Volume: The number of ads, impressions, or data points being analyzed.
  • Platform: The specific platforms you wish to cover.
  • Contract Term: Length of contract and any specific terms
• Subscription-Based: Expect GeoEdge to use a subscription-based model. This model will involve set or usage based fees.
• Negotiation: For larger clients, negotiation of pricing is common.
• Trial Periods: They may offer a trial period for companies to test their services.

General Pricing Considerations:

• Ad verification solutions typically aren t the cheapest, but they can prevent significant losses from fraud and brand damage, so the value gained is crucial.
• Compare pricing between several providers.

Customer Care Details

• Support Channels: GeoEdge provides various support channels, including:
  • Email: A primary mode of contact for support inquiries.
  • Phone: Some clients may have dedicated account managers with direct phone lines.
  • Knowledge Base: They likely maintain a resource library for common questions and self-help.
  • Customer Portal: Their platform often includes ticketing systems for managing support cases.
• Account Management: Larger clients typically have dedicated account managers who provide personalized support and assistance.
• SLA (Service Level Agreements): Enterprise customers will often have contractual SLAs outlining response times and service guarantees.
• Training & Onboarding: They likely offer onboarding and training to help new clients get up and running with their platform effectively.
• Reputation: Check independent reviews or forums for customer feedback on their responsiveness and the quality of their support.
• Sales and Pre-sales Support: Expect that the sales team will be readily available to discuss the specific use cases and how the platform can fit into an organizations structure.

In Summary

GeoEdge is a key player in the ad verification and security space, offering real-time detection of threats and quality issues. However, it is a private company so information regarding revenue can be hard to come by. While they don t publicly share pricing, their costs are based on the specific needs of the customer. Be sure to explore alternatives based on specific use cases and budget, and take the time to do some research on the quality of their customer care.