Websites using Gamesight

Okay, let s break down Gamesight, a marketing analytics platform popular in the video game industry.

Gamesight Overview

Gamesight is a marketing analytics platform specifically built for game developers and publishers. It helps them track, analyze, and optimize their marketing campaigns across various channels. Instead of relying on disparate data sources, Gamesight aims to provide a centralized view of marketing performance, allowing for data-driven decisions.

Key Features:

• Attribution Tracking: Accurately measures which marketing activities are driving game installs and player acquisition.
• Campaign Management: Provides tools to manage and optimize marketing campaigns across various platforms (e.g., Facebook, Google Ads, TikTok).
• User Journey Analysis: Tracks player behavior from initial touchpoint to in-game engagement and monetization.
• Reporting & Visualization: Offers dashboards and customizable reports to visualize marketing performance metrics.
• Predictive Analytics: Some features include predictive modeling to estimate future player value and campaign performance.
• Integrations: Connects with major ad networks, analytics platforms, and game development tools.
• Cohort Analysis: Allows for tracking player segments and their behavior over time.
• LTV Tracking: Calculates Lifetime Value (LTV) of players acquired through different marketing efforts.

Revenue (Information is Limited):

While Gamesight is a known and respected platform, they don t publicly disclose their revenue figures. As a privately held company, information about their financials is not readily available.

Alternatives to Gamesight:

The marketing analytics space for games has several players. Here are some key alternatives to consider:

• Adjust: A robust mobile measurement platform (MMP) used by many mobile game developers. Known for strong attribution capabilities, fraud prevention, and automation features.
• AppsFlyer: Another popular MMP offering similar features to Adjust, with strong attribution, fraud prevention, and reporting.
• Branch: Focuses heavily on deep linking and user experience, but also provides attribution and analytics for mobile apps, including games.
• Singular: Offers a unified marketing data platform with attribution, cost aggregation, and reporting across different channels.
• Firebase Analytics (Google Analytics for Firebase): While not solely focused on marketing attribution, Firebase Analytics is a free tool from Google commonly used for tracking in-app player behavior and can be used in conjunction with other marketing platforms.
• Game Analytics (Unity Analytics): This tool is embedded within the Unity engine and provides in-game data tracking and some marketing insights.
• Custom Solutions: Some larger game studios opt to build their own proprietary marketing analytics solutions tailored to their specific needs.

Pricing:

Gamesight does not publicly list its pricing. Their pricing model is typically based on:

• Volume of Data: The number of events (installs, clicks, etc.) being tracked.
• Number of Integrations: The specific platforms you need to connect to.
• Feature Set: The specific features and level of support required.
• Customization & Support: Some packages may include dedicated account management and tailored support options.

Expectation:

• Most likely a subscription-based model.
• May offer tiered pricing for different scales of game companies (indie to AAA).
• To get an accurate quote for Gamesight, you will need to contact their sales team directly and discuss your needs.

Customer Care Details:

• Contact: You can usually reach Gamesight through their website contact forms or email address (likely found on their official site).
• Support Team: They typically offer support through email and sometimes provide phone support for enterprise clients.
• Knowledge Base & Documentation: They often maintain a knowledge base with help articles, guides, and documentation to assist their clients.
• Account Management: Higher-tier plans sometimes include dedicated account managers to provide personalized support and onboarding.

How to Learn More:

1. Visit their website: Go to the official Gamesight website to explore their products and features in more detail.
2. Request a Demo: Most SaaS companies offer demos or free trials. This allows you to see the platform firsthand.
3. Contact Sales: Reach out directly to the sales team to discuss your specific requirements and get a price quote.
4. Read Case Studies & Reviews: See how other game companies use Gamesight by looking at case studies or reviews from other customers (if available).
5. Compare Alternatives: Research and compare Gamesight against alternative options mentioned above to make the best choice for your game.

Summary:

Gamesight is a powerful marketing analytics platform tailored for the game industry. Its strength lies in attribution, unified data views, and user behavior analysis. While its pricing is not public, expect it to be subscription-based and scaled depending on your data volume and needs. If you re a game developer or publisher looking to gain deeper insights into your marketing performance, exploring Gamesight is recommended, but it s crucial to evaluate against alternatives and find the perfect fit for your specific needs.