Websites using Fraudlogix

Okay, let s break down Fraudlogix, a company focused on ad fraud detection and prevention.

Fraudlogix Overview

Fraudlogix is a technology company that provides solutions designed to identify and prevent various forms of digital advertising fraud. Their core focus is on ensuring that ad impressions are seen by real users, not bots or other fraudulent sources. They offer a suite of tools that leverage data analysis, machine learning, and proprietary algorithms to detect and block fraudulent activity in real-time.

Here s a summary of their key features and offerings:

• Ad Fraud Detection: Identifies a wide range of fraudulent activities, including bot traffic, click fraud, ad stacking, domain spoofing, and more.
• Pre-bid and Post-bid Blocking: Enables blocking of fraudulent traffic before the ad is served (pre-bid) and analyzes campaign data after the fact to identify and remove bad actors (post-bid).
• Data-Driven Insights: Provides reports and dashboards that offer visibility into fraud patterns and campaign performance.
• Real-Time Monitoring: Continuous monitoring and analysis to ensure campaigns remain protected from emerging threats.
• Integration: Offers various integration options with ad platforms, exchanges, and other marketing technology tools.
• Target Audience: Primarily focuses on publishers, advertisers, ad networks, and agencies.

Revenue

Fraudlogix is a privately held company, and its revenue figures aren t publicly released. It s difficult to pinpoint exact revenue figures for private companies. However, we can make some assumptions based on their market position and industry trends:

• Industry Growth: The ad fraud detection and prevention market is experiencing significant growth. This suggests that Fraudlogix, as a player in this space, is likely generating substantial revenue.
• Scale of Operations: Given that Fraudlogix serves numerous clients across the digital advertising ecosystem, it s safe to assume that their revenue is in the millions of dollars annually.
• Subscription-Based Model: Fraudlogix likely operates on a subscription-based SaaS model. This generates recurring revenue that would contribute to a more predictable cash flow.

Alternatives

The ad fraud prevention space is competitive. Here are some of Fraudlogix s main alternatives:

• DoubleVerify: A well-established player known for its comprehensive solutions for brand safety, viewability, and fraud detection.
• Integral Ad Science (IAS): Provides verification and optimization solutions across the advertising supply chain.
• Pixalate: Specializes in detecting and preventing sophisticated forms of ad fraud, with a particular emphasis on connected TV and mobile advertising.
• White Ops (now HUMAN): Focuses on bot detection and cybersecurity, but its offerings include sophisticated fraud prevention.
• Oracle Moat: A suite of products, including ad fraud and viewability detection, as part of Oracle s marketing cloud offerings.
• ADmantX: Focuses on contextual and semantic analysis, which indirectly helps reduce exposure to bad traffic and enhances targeting effectiveness.

When choosing an alternative, consider:

• Pricing: Different vendors have different pricing models, and some might be more appropriate for smaller campaigns.
• Features: Consider what types of fraud you re most concerned with. Some vendors specialize in certain areas.
• Reporting: Look at what kinds of reports are available and how detailed the data is.
• Integration: Make sure the tool integrates well with your ad platforms and workflow.
• Customer Support: Check for reviews regarding responsiveness and availability of support.

Pricing

Fraudlogix s pricing is not readily available on their website. Like most SaaS providers in this space, their pricing is likely based on several factors:

• Scale of Ad Spend: It s a common practice to charge as a percentage of ad spend.
• Number of Impressions: Volume of traffic being analyzed.
• Features and Functionality: The specific tools and services used impact pricing.
• Customization: Custom solutions may cost more than standard packages.
• Contract Length: Longer contracts might result in discounted rates.

To obtain specific pricing information, you would need to contact their sales team directly to discuss your business needs. This usually involves an initial conversation to assess your current practices and volumes.

Customer Care Details

Details of Fraudlogix s customer support are not extensively detailed in public sources, but here s what you can generally expect:

• Dedicated Support Teams: Larger companies in the ad tech industry typically have dedicated support teams to manage client issues.
• Knowledge Base/FAQ: Most providers have some type of online documentation to help users resolve common questions.
• Email Support: Email support channels to handle support tickets and troubleshooting.
• Phone Support: Direct phone support might be available, especially for larger enterprise clients.
• Onboarding and Training: Often included as part of the initial setup process to ensure clients are utilizing tools effectively.
• Regular Account Reviews: Some vendors offer regular check-ins to monitor campaign performance and identify areas for improvement.

To understand the level of support available, you should ask specific questions when contacting Fraudlogix during the sales process. Be sure to inquire about service level agreements and escalation procedures, especially if you require prompt and reliable support.

In Summary:

Fraudlogix provides ad fraud detection and prevention solutions with a focus on real-time, data-driven analysis. While specific revenue and pricing details are not publicly available, they are a notable player in a growing market. When considering alternatives, carefully evaluate your needs and compare features, pricing models, and customer care. Don t hesitate to reach out to vendors directly to obtain precise pricing information and ensure they meet your specific requirements.