Websites using Eyereturnmarketing

Okay, let s break down eyereturnmarketing, a platform focused on digital advertising and marketing solutions.

Overview

eyereturnmarketing (often referred to as eyereturn ) is a technology platform that provides tools and services for advertisers and agencies to manage their digital marketing campaigns. Their core focus is on programmatic advertising, which means they help automate the process of buying and placing digital ads across various channels.

Here s a summary of their key offerings:

• Demand-Side Platform (DSP): This is the heart of their platform. It allows users to bid on ad impressions in real-time across a variety of ad exchanges and networks.
• Data Management Platform (DMP): This enables users to collect, organize, and analyze audience data to improve targeting and campaign performance.
• Reporting and Analytics: eyereturn provides tools to track campaign performance, visualize data, and understand key metrics.
• Managed Services: They offer assistance with campaign setup, strategy, and ongoing optimization for clients who need more hands-on support.
• Omnichannel Capabilities: They support various advertising formats across display, video, native, connected TV (CTV), and audio.
• Transparency: eyereturn often emphasizes its transparency, providing advertisers with more visibility into where their ads are running and how their budget is being spent.

Revenue

While eyereturn is a privately held company, making it difficult to obtain exact revenue figures, it s important to understand their business model. They generate revenue primarily through:

• Platform Fees: They charge fees to use their DSP and other technology. This might be a subscription model, a usage-based fee, or a combination.
• Managed Service Fees: For clients who opt for their managed services, eyereturn charges a fee based on the level of support provided.
• Data Fees: They may offer access to specific data sets or charge fees for the use of data in targeting.

It s unlikely they are a billion-dollar company. They are generally considered a medium-sized player in the broader AdTech space. The majority of revenue comes from their Canadian market focus.

Alternatives

The digital advertising landscape is crowded with various platforms. Here are some notable alternatives to eyereturnmarketing, categorized by their primary function:

• Larger, Full-Stack DSPs:
  • Google Display & Video 360 (DV360): A comprehensive DSP with vast reach and a range of features.
  • The Trade Desk: A prominent DSP known for its independence and focus on transparency.
  • MediaMath: Another robust DSP with global reach.
• Specialized DSPs:
  • Adobe Advertising Cloud DSP: Focuses on integrating with other Adobe products.
  • Amazon DSP: Integrated with Amazon s advertising ecosystem.
  • Xandr Invest: A DSP focused on data-driven advertising.
• Self-Serve Platforms (more entry level):
  • Google Ads: While primarily a search advertising platform, it also includes a display network.
  • Meta Ads Manager (Facebook and Instagram): A popular platform for social media advertising.
  • LinkedIn Campaign Manager: Ideal for B2B advertising on LinkedIn.
• Other Options:
  • Adform: A global independent ad tech platform.
  • AppNexus: Provides real-time bidding and other advertising infrastructure.
  • Acquisio (Now part of Smartly.io): Focuses on automation and campaign management.

Pricing

Eyereturn s pricing is not publicly available, as it often varies based on client needs and usage. In general, pricing for DSPs and similar platforms can be complex and involve several factors:

• Platform Access Fees: This is typically a monthly subscription, or tiered fee based on usage.
• Managed Service Fees (If Applicable): If you use their managed services, expect additional fees based on the scope of work.
• Data Fees: Some premium data sets may come with extra costs.
• Minimum Spend: Some DSPs have a minimum spending threshold, which will also influence your overall costs.
• Impression Fees: Some platforms will charge a percentage of media spend, based on CPM (cost per mille).

Customer Care Details

eyereturn generally provides customer care through the following channels:

• Dedicated Account Managers: Clients often have a dedicated account manager to help with onboarding, campaign setup, and ongoing support.
• Email Support: For more general questions or technical support, they have email.
• Phone Support: For immediate assistance, phone support might be available.
• Training and Documentation: Eyereturn also offers training on how to use their platform and online documentation.
• Support portal: A web based location for documentation, knowledge bases and support queries

Key Considerations When Evaluating eyereturn or Alternatives:

• Your Needs: What specific advertising goals do you have? What level of control and customization do you need?
• Budget: Are there minimum spending requirements that fit your business.
• Expertise: Do you have an in-house team with sufficient programmatic advertising experience?
• Transparency: How important is it for you to have visibility into where your ads are running?
• Technology: What existing technology do you use, and how does the platform integrate with your existing stack?

In summary:

eyereturnmarketing is a capable DSP and advertising platform, particularly suitable for advertisers seeking transparency, control, and access to programmatic inventory. However, the best fit for your business will depend on your specific needs and the other factors listed above. It is always recommended to speak with various companies to find the perfect platform for you.