Websites using Epom

Okay, let s break down epom, covering its overview, revenue, alternatives, pricing, and customer care.

Overview of epom

epom (now part of the Entravision family) is an ad tech platform focused on programmatic advertising. It provides a suite of tools and services for both publishers (those who sell ad space) and advertisers (those who buy ad space). Here s a closer look at its core functionalities:

• For Publishers (Supply-Side Platform - SSP):

  • Ad Server: Manages ad inventory, delivery, and campaign execution.
  • Header Bidding (Prebid): Helps publishers maximize revenue by allowing multiple demand partners to bid on ad impressions simultaneously.
  • Yield Optimization: Tools and algorithms to help publishers get the best prices for their ad space.
  • Reporting and Analytics: Provides data to understand performance and identify areas for improvement.
  • Mobile Ad Monetization: Tools for monetizing app traffic and mobile web traffic.

• For Advertisers (Demand-Side Platform - DSP):

  • Programmatic Buying: Allows advertisers to buy ad space in real-time through various marketplaces and exchanges.
  • Targeting Options: Offers options for reaching specific audiences based on demographics, interests, behaviors, etc.
  • Campaign Management Tools: Tools for setting up, managing, and optimizing advertising campaigns.
  • Reporting and Analytics: Data and insights into campaign performance.
  • Real-Time Bidding (RTB): Ability to bid on impressions in real time.

• Key Features and Benefits:

  • Transparency: Aims to provide clear insights into the ad buying/selling process.
  • Global Reach: Operates across various regions and supports multiple currencies.
  • Scalability: Designed to handle a high volume of traffic and transactions.
  • Customization: Offers some level of customization based on the specific needs of publishers and advertisers.
  • Integration: Integrates with other ad tech platforms and tools.

Revenue Information

• Private Company: As a privately held company, epom (now under Entravision) doesn t publicly disclose its specific revenue figures.
• Entravision Reporting: Entravision, the parent company, reports its overall financial performance. However, the revenue from epom is bundled within the overall Entravision Digital segment and is not broken out separately.
• Industry Estimates: While exact figures are not public, it s fair to say epom operates in a competitive ad tech space where revenues are dependent on the volume of advertising transactions that take place on their platform.

Alternatives to epom

There are many ad tech platforms that offer similar solutions, and the best alternative will depend on your specific requirements. Here are some prominent competitors:

• For Publishers (SSPs):
  • Google Ad Manager (GAM): A very popular choice, particularly among larger publishers.
  • Xandr Monetize (formerly AppNexus): A robust platform with a variety of features.
  • PubMatic: Known for its focus on publisher revenue optimization.
  • Magnite (Rubicon Project & Telaria merged): Another large player with a variety of offerings.
  • OpenX: Offers a mix of SSP and ad exchange features.
• For Advertisers (DSPs):
  • Google Ads (Google Display & Video 360 - DV360): A popular DSP that integrates tightly with other Google products.
  • Amazon Advertising DSP: A good option for advertisers who want to reach Amazon audiences.
  • MediaMath: A customizable DSP platform with advanced bidding capabilities.
  • The Trade Desk: A well-known independent DSP platform.
  • Xandr Invest: Another DSP with access to various ad exchanges and publishers.

Pricing

• Not Publicly Available: Epom does not publish its pricing structure publicly.
• Commission-Based or Percentage of Spend: Ad tech platforms like epom typically operate using a commission-based model, taking a percentage of the revenue generated from ad sales (for publishers) or the advertising spend (for advertisers).
• Negotiated Contracts: Prices are often negotiated based on the specific volume and scale of business a publisher or advertiser provides.
• Potential Minimum Commitments: Some platforms might have minimum monthly spending requirements.
• Contact Sales: The best way to get an accurate understanding of the pricing for epom is to contact their sales team directly.

Customer Care Details

• Sales Contact: Typically, the first point of contact for customer care is through the sales team. Contacting them through the Entravision website is the best initial step.
• Account Managers: For clients that sign on, they will usually be assigned an account manager, who becomes the ongoing contact.
• Support Channels: Depending on the contract/tier, support channels can include email, phone, or chat.
• Documentation and Help Center: Many platforms like epom provide an online help center with documentation and FAQs.
• Training & Onboarding: For new clients, there will often be an onboarding process which includes training.
• Entravision Support: Because epom is now part of Entravision, you may find support options through the Entravision company s customer support systems, as well.

Key Takeaways

• epom, now under Entravision, is an established ad tech platform offering solutions for both publishers and advertisers.
• It offers a range of features for programmatic advertising, including ad serving, header bidding, real-time bidding, and campaign management.
• Its revenue figures are not publicly available but are reported within Entravision s Digital segment.
• There are many alternatives in the ad tech space, with platforms like Google Ad Manager, Xandr, and others being prominent competitors.
• Pricing is generally commission-based, and it s essential to contact their sales team to get specific pricing information.
• Customer support will usually start with the sales team and then involve account managers and various support channels depending on the agreement.

To get the most accurate and up-to-date information on epom, it s recommended that you visit the Entravision website and contact their sales team directly.