Websites using Cleverpush

Let s break down CleverPush, covering its overview, revenue aspects (for users, not CleverPush s own revenue as a company, which is less publicly available), alternatives, pricing, and customer care.

CleverPush Overview:

CleverPush is a web and app push notification service designed to help businesses engage with their audience, drive traffic, and increase conversions. Essentially, it allows websites and apps to send targeted messages directly to users browsers and mobile devices, even when they aren t actively on the website or app.

Key Features and Benefits of CleverPush:

• Web Push Notifications: Primarily focused on browser-based push notifications for desktop and mobile browsers (Chrome, Firefox, Safari, Edge, etc.).
• App Push Notifications: Also offers push notifications for mobile apps (Android and iOS).
• Segmentation and Targeting: Allows you to segment your audience based on various criteria (behavior, interests, demographics, location) to send highly relevant and personalized notifications.
• Automation: Set up automated notification campaigns triggered by user actions, website events, or scheduled intervals (e.g., welcome notifications, abandoned cart reminders, blog post updates).
• Personalization: Supports personalization features like dynamic content insertion (using user names, etc.) and tailored messaging.
• A/B Testing: Test different notification versions to optimize for better engagement and conversion rates.
• Analytics and Reporting: Provides data on notification performance, subscriber growth, and user engagement to track campaign effectiveness.
• GDPR Compliance (Important for European Users): Emphasizes data privacy and offers features to help users comply with GDPR regulations.
• Easy Integration: Generally designed for relatively easy integration with websites and apps through code snippets or plugins.
• Various Notification Types: Supports different notification formats like rich media notifications (images, videos), action buttons, and interactive elements.
• Customer Journey Builder: Some plans offer features to visualize and automate the customer journey through push notifications.

Revenue (How CleverPush Helps You Generate Revenue):

CleverPush itself is a tool to generate revenue for businesses using it, rather than being a direct revenue source for CleverPush users. Here s how it contributes to business revenue:

• Increased Website Traffic: Push notifications can bring users back to your website, increasing page views and potential ad revenue (if you monetize through ads) or opportunities for conversions.
• Improved Conversions: By sending timely and relevant notifications (e.g., promotional offers, abandoned cart reminders, product updates), you can encourage users to complete purchases, sign-ups, or other desired actions, leading to higher conversion rates and direct sales revenue (especially for e-commerce).
• Enhanced Customer Engagement and Retention: Regular, valuable notifications can keep your audience engaged with your brand, build loyalty, and reduce churn, ultimately leading to long-term revenue streams.
• Boosted Content Consumption: For publishers and content creators, push notifications drive traffic to new articles, blog posts, videos, etc., increasing content views and potentially associated revenue streams (subscriptions, advertising).
• Faster Communication & Updates: Instant notifications are excellent for time-sensitive information (flash sales, breaking news, event reminders), which can drive immediate action and revenue.

Alternatives to CleverPush:

Several reputable push notification services compete with CleverPush, each with its own strengths and focus. Here are some popular alternatives:

• OneSignal: A very popular and widely used platform, known for its free plan (generous limitations), cross-platform capabilities (web, mobile, in-app), and robust feature set. Often considered a strong competitor in terms of features and pricing.
• PushEngage: Focuses heavily on e-commerce and marketing automation. Offers features like drip campaigns, cart abandonment notifications, and advanced segmentation. Strong in specific use cases.
• VWO Engage (formerly PushCrew): Part of the VWO (Visual Website Optimizer) suite, integrates well with their other optimization tools. Emphasizes ease of use and A/B testing for push notifications.
• Airship (formerly Urban Airship): An enterprise-level platform with a broad range of mobile marketing and customer engagement tools, including push notifications. More feature-rich and often geared towards larger businesses with complex needs.
• Braze (formerly Appboy): Another enterprise-level platform, highly sophisticated and focused on customer lifecycle engagement. Offers push notifications as part of a comprehensive marketing automation suite. Powerful but potentially more complex and expensive.
• Pusher: More developer-focused, providing real-time data infrastructure and APIs that can be used to build push notification systems and other real-time features. Less of a pre-built marketing platform and more of a building block.
• WebEngage: A marketing automation platform that includes web and mobile push notifications as part of its broader offerings. Focuses on customer data and personalization.

Choosing an Alternative: The best alternative depends on your specific needs, budget, technical expertise, and the scale of your operations. Consider:

• Budget: Free plans vs. paid tiers, pricing structure (subscriber-based, message-based, feature-based).
• Features: Segmentation, automation, personalization, A/B testing, analytics, integrations.
• Ease of Use: Setup process, user interface, documentation, support.
• Platform Support: Web push, app push, in-app messaging, email, SMS.
• Scale: Number of subscribers, message volume, growth potential.

CleverPush Pricing:

CleverPush typically operates on a subscription-based pricing model, usually tiered based on the number of subscribers or features accessed. Direct and up-to-the-minute pricing details should always be checked on the official CleverPush website. However, here s a general idea of what to expect:

• Free Tier/Free Trial: Many push notification services, including CleverPush, offer a free plan or a free trial period to allow users to test the platform. Free tiers often have limitations on the number of subscribers, features, and message volume.
• Paid Tiers: Paid plans usually unlock more features, higher subscriber limits, and better support. Tiers are often structured around:
  • Number of Subscribers: The most common pricing metric. As your subscriber base grows, you ll likely need to upgrade to a higher tier.
  • Features: Some plans might differentiate based on access to advanced features like A/B testing, advanced segmentation, priority support, or dedicated account management.
  • Message Volume: In some cases, pricing might be tied to the number of notifications sent per month.

Key Things to Look for in CleverPush Pricing (and any push notification service):

• Subscriber Limits: What is the maximum number of subscribers included in each tier?
• Feature Inclusion: What features are included in each tier? Are the features you need available in the plan you re considering?
• Overages/Scalability: What happens if you exceed subscriber limits? Are there overage charges, or do you need to upgrade? How easy is it to scale your plan as you grow?
• Contract Length: Are there monthly or annual contracts? Annual plans often come with discounts.
• Hidden Costs: Are there any setup fees, extra charges for specific features, or costs for integrations?

Customer Care Details for CleverPush:

Customer care quality can vary, but here s a general expectation and how to find specific details for CleverPush:

• Typical Channels: Most SaaS platforms like CleverPush offer customer support through:

  • Email Support: A standard channel for addressing questions and issues.
  • Help Center/Knowledge Base: Online documentation, FAQs, and guides to help users self-serve and find answers to common questions. This should be your first stop for quick solutions.
  • Live Chat (Sometimes): Some plans, especially higher-tier plans, may offer live chat support for more immediate assistance.
  • Phone Support (Less Common for Basic Plans): Phone support is less common for entry-level plans and might be reserved for enterprise clients or specific situations.
  • Community Forums/Social Media (Less Formal Support): Sometimes platforms have community forums or active social media channels where users can ask questions and get help from other users or the CleverPush team (though this isn t guaranteed official support).

• Finding Specific CleverPush Customer Care Information:

  1. Visit the CleverPush Website: Navigate to sections like Support, Help, Contact, or look for a Contact Us link in the footer or navigation menu.
  2. Look for a Help Center or Knowledge Base: This is usually a good indicator of their commitment to self-service and provides a wealth of information.
  3. Check their Pricing Page: Often, pricing pages will outline the level of support included in each tier (e.g., Standard Support, Priority Support, Dedicated Account Manager ).
  4. Look for Customer Reviews (with Caution): Reviews on third-party sites (G2, Capterra, TrustRadius, etc.) can sometimes mention customer support experiences, but take reviews with a grain of salt as experiences can be subjective and vary.

In Summary:

CleverPush is a solid push notification platform focused on web and app push, particularly strong in the European market due to its GDPR focus. It offers features to help businesses boost engagement, drive traffic, and increase revenue through targeted notifications. When considering CleverPush or alternatives, carefully evaluate your needs against the features, pricing, and customer care options of each platform to make the best choice for your business. Always check the official CleverPush website for the most accurate and up-to-date pricing and feature information.