Websites using Cision

Okay, let s break down Cision, covering its overview, revenue, alternatives, pricing, and customer care details.

Overview of Cision

Cision is a leading global provider of earned media software and services to public relations (PR) and marketing professionals. They offer a comprehensive suite of tools and services designed to help organizations manage, monitor, and measure their communications efforts. Essentially, Cision helps businesses:

• Identify and connect with media influencers: They provide a database of journalists, bloggers, and other media contacts.
• Distribute press releases: Cision offers a platform for distributing news to relevant media outlets.
• Monitor media coverage: They track mentions of a company or brand across online news, social media, and broadcast.
• Analyze the impact of communications efforts: Cision provides reporting and analytics to measure the reach and effectiveness of PR campaigns.
• Manage social media: They have integrated social media listening and posting into their platform.

Key Features of Cision Platform:

• Media Database: Extensive database of journalists, influencers, and media outlets.
• Press Release Distribution: Tools to create, distribute, and track press releases.
• Media Monitoring: Comprehensive monitoring of online and social media.
• Analytics and Reporting: Data-driven insights into media coverage and campaign performance.
• Social Media Management: Integrated social media listening and posting tools.
• PR Workflow Management: Features to manage PR projects and teams.
• Content Creation and Distribution: Tools to create multimedia content and share across channels.
• Global Reach: Support for different languages and regions.

Revenue

Cision is a publicly traded company (under the symbol SISN ). Here s a general overview of revenue information:

• Annual Revenue: Cision s annual revenue typically ranges in the hundreds of millions of dollars. For more specific figures, it s best to consult their investor relations website or financial publications.
• Revenue Streams: Cision s revenue comes primarily from subscriptions to their software platform, as well as professional services related to media monitoring, analysis, and distribution. They may also generate revenue from specific media monitoring and content creation projects.

Important Note: Public company financials can fluctuate. I highly recommend checking their official investor relations website for the most up-to-date and accurate revenue information. You can find that at https://investors.cision.com/

Alternatives to Cision

There are a number of competitors in the media intelligence and PR software space. Here are some notable alternatives to Cision:

• Meltwater: A major competitor offering a similar range of services including media monitoring, social listening, and media database.
• Agility PR Solutions: Another strong contender with a media database, monitoring, and reporting tools.
• Brandwatch: Focuses more on social listening and analytics.
• Sprout Social: Primarily a social media management platform, but with some media monitoring capabilities.
• Mention: Specializes in media and social media monitoring.
• Prowly: Focuses on PR workflows, media database, and pitching.
• Critical Mention: Primarily a broadcast monitoring service.
• Burrelles: A long-standing media monitoring and analytics company.
• Google Alerts: A free, basic tool for monitoring online mentions (but limited functionality compared to paid solutions).
• Talkwalker: Offers social listening and analytics as well as media monitoring.
• Similarweb: Offers similar services for competitive analysis and data driven marketing and PR strategies.

Choosing an alternative depends on:

• Budget: Some are more affordable, while others have enterprise-level pricing.
• Specific Needs: Some are stronger in media database, while others excel in social listening.
• Company Size: Certain platforms are better suited for small businesses, while others are geared towards larger enterprises.

Pricing

Cision s pricing is not publicly available on their website. Here s what you should generally expect regarding their pricing structure:

• Subscription-Based: Cision operates on a subscription-based model, where you pay a recurring fee (typically monthly or annually) to access their software and services.
• Tiered Pricing: They often have different subscription tiers or packages with varying levels of features and usage limits.
• Custom Quotes: For many larger clients, Cision provides custom quotes based on their specific needs.
• Factors Affecting Pricing:
  • Number of users
  • Scope of monitoring
  • Features included (e.g., access to the media database, advanced analytics)
  • Level of support required
• Higher Cost: Cision is generally positioned as one of the more comprehensive, and thus, more expensive options in the market.

To get a price quote, you need to contact Cision directly through their sales team. This can be done via their website or by phone. They will ask questions about your requirements to build the right pricing package.

Customer Care Details

Cision provides customer support through several channels:

• Dedicated Account Managers: Clients are typically assigned a dedicated account manager for personalized support and guidance.
• Customer Support Portal: They have an online portal with knowledge base articles, tutorials, and FAQs.
• Email and Phone Support: Cision offers customer service through email and phone. The phone numbers may vary depending on your region and the sales representative you work with.
• Training and Onboarding: Cision provides training to help users get started with their platform.
• Professional Services: They also offer consulting services for media monitoring analysis, campaign management, and more.
• Community Forums: May have online communities for user interaction.

How to Find Contact Information:

• Cision Website: Go to their official website and look for Contact Us or Support sections.
• Account Manager: If you re an existing client, reach out to your dedicated account manager.
• Customer Service Email/Phone Number: You can find these in your account details or contact them via general information on their website.

In summary, Cision is a powerful and comprehensive platform for PR and communications professionals. However, its comprehensive features come with a premium price, and it s important to consider alternatives based on your specific needs and budget. Reach out to Cision s sales team to get detailed pricing information and personalized support.