Websites using Chocolateplatform

Okay, let s break down Chocolate Platform, a well-known name in the ad tech space.

Chocolate Platform Overview

Chocolate Platform is a programmatic advertising platform that aims to help advertisers and publishers connect and transact efficiently. It positions itself as a unified platform, meaning it combines various features for managing and optimizing advertising campaigns. Here s a breakdown of its key areas:

• Supply-Side Platform (SSP): It helps publishers sell their ad inventory programmatically to a wide range of advertisers, maximizing revenue.
• Demand-Side Platform (DSP): It allows advertisers to buy ad space across multiple publishers through real-time bidding, optimizing campaign performance.
• Ad Exchange/Marketplace: Facilitates the matching of demand and supply, creating a more efficient market for ad inventory.
• Data Management Platform (DMP): Enables the collection and use of audience data to improve targeting and personalization.
• Video Advertising Focus: While they handle other ad formats, they are particularly known for their video ad capabilities.
• Mobile-First Approach: Chocolate Platform is built with a focus on mobile advertising, recognizing its prevalence in the modern advertising landscape.

Key Features (varies depending on the specific product being used):

• Real-time Bidding (RTB): Enables dynamic auction-based buying and selling of ad impressions.
• Targeting Options: Variety of audience targeting features based on demographics, interests, behavior, location, and device.
• Reporting and Analytics: Provides comprehensive campaign performance data to track progress, identify opportunities, and make data-driven decisions.
• Integrations: Connects with various third-party platforms, including data providers, verification tools, and attribution services.
• Fraud Prevention: Employs measures to detect and mitigate ad fraud.

Revenue

Chocolate Platform operates on a revenue-sharing model.

• For Publishers: They generate revenue by earning a cut of the ad revenue generated through their platform. They keep a majority of the revenue, with Chocolate taking a percentage for using their platform. The exact percentage can vary based on factors like the publisher s size and the services they use.
• For Advertisers: Chocolate Platform does not usually take a cut of the advertiser s spend. Advertisers pay for ad impressions in a programmatic fashion. Chocolate Platform benefits from increased transaction volumes on their platform.

Note: As a private company, Chocolate Platform does not publicly disclose its specific financial figures.

Alternatives

The ad tech landscape is highly competitive. Here are some well-known alternatives to Chocolate Platform, broken down by core functionality:

• Supply-Side Platforms (SSPs):
  • PubMatic: A popular SSP focusing on premium publishers.
  • Magnite (formerly Rubicon Project and Telaria): One of the larger players in the SSP space.
  • OpenX: Offers a suite of tools for publishers.
  • Index Exchange: Focuses on programmatic direct connections.
• Demand-Side Platforms (DSPs):
  • Google Display & Video 360 (DV360): A comprehensive platform by Google.
  • The Trade Desk: A leading independent DSP.
  • MediaMath: Offers a wide range of programmatic advertising features.
  • Amazon DSP: Integrates with Amazon s ecosystem.
  • Adobe Advertising Cloud: Integrates within Adobe Marketing Cloud.
• Ad Exchanges/Marketplaces:
  • Google Ad Exchange (AdX): The largest ad exchange.
  • AppNexus (now part of Xandr/Microsoft): Another major exchange
• Unified Platforms:
  • Xandr Invest (formerly AppNexus DSP): A complete platform for both the buy and sell sides.
  • Adobe Advertising Cloud: Provides end-to-end digital advertising capabilities.
  • Verizon Media Platform (formerly Oath): A unified platform under Verizon

Factors to consider when choosing an alternative:

• Specific needs: Does your business focus on video, mobile, or other specific ad formats?
• Scale: Are you a large advertiser/publisher or a smaller one?
• Budget: Some platforms may be better suited for smaller budgets than others.
• Integrations: Which platforms does your existing technology stack already integrate with?
• Data capabilities: How sophisticated are the data tools offered?
• Support and customer service: How important is responsive support to you?

Pricing

• Generally, Chocolate Platform uses a revenue-sharing model for publishers. Publishers keep the majority of the ad revenue generated. The precise percentage varies depending on agreements.
• Advertisers typically pay based on ad impressions or clicks, with prices determined through real-time bidding auctions on the platform. There are no fixed cost or percentages.
• It s important to negotiate contract terms and understand the full range of fees and cost structure, which may include data or support fees.

Customer Care Details

Specific details on customer care can be hard to find publicly, as this is often detailed in direct agreements with the platform. However, based on general industry practices, here s what you can generally expect:

• Account Management: Most programmatic platforms assign a dedicated account manager to larger clients. They provide onboarding assistance, ongoing support, campaign optimization, and training.
• Technical Support: Technical support teams are usually available to help with platform implementation, integration, and troubleshooting.
• Online Resources: Most platforms provide some form of documentation, knowledge base, and tutorials to assist users.
• Dedicated Email & Phone Support: Usually these are available for clients of the platform
• Response Times: Generally, response times from customer care teams will vary based on the complexity of the issue and the specific contract terms you have with them.

How to Get Specific Customer Care Information:

1. Contact Chocolate Platform Directly: The best way to find out specific customer support options is to reach out to their sales or support team through their website.
2. Look for Information in Contracts: If you are a current client, your support contract will detail specific information about response times, SLAs (Service Level Agreements), and communication methods.

Important Note: The ad tech landscape is constantly evolving. It is essential to research and compare different platforms to find the best fit for your specific advertising needs. The information above provides a general overview, and you should always verify details directly with the platform providers.