Websites using Bombora

Okay, let s break down Bombora, covering its overview, revenue (estimates), alternatives, pricing (general idea), and customer care details.

Bombora Overview

• What they do: Bombora is a B2B intent data provider. They track content consumption across the web to understand what topics and products companies are actively researching. This data helps sales and marketing teams identify companies that are likely in-market for a specific solution.
• How it Works: Bombora s data is based on a cooperative of B2B publishers. They analyze content engagement (like articles, white papers, and webinars) across this network to identify surges in interest around specific topics.
• Key Benefit: The primary advantage of Bombora is its ability to surface intent data. This helps businesses move beyond just identifying prospects to targeting companies actively showing interest in a particular solution, leading to higher conversion rates and more efficient marketing and sales efforts.
• Target Audience: Bombora primarily caters to B2B companies, especially those with complex sales cycles and those looking to improve lead quality. This includes companies in technology, software, manufacturing, and more.
• Key Data Points: Bombora provides Surge data, which includes company-level intent data, topics they re researching, and the strength of the surge (indicating the level of interest). They also provide account identification and other related firmographic data.
• Integration: Bombora integrates with popular marketing automation platforms (like Marketo, HubSpot), CRM systems (like Salesforce), and sales engagement tools.

Revenue (Estimates)

• Bombora is a privately held company, so they don t publicly disclose their revenue.
• Estimates vary significantly, but most industry watchers believe they are a substantial player in the intent data space, likely generating tens of millions to over one hundred million in annual revenue.
• Their growth is primarily driven by the increasing demand for intent data and the increasing complexity of B2B sales.

Alternatives

The intent data landscape is competitive, and there are alternatives to Bombora, including:

1. G2 Track:
   • Focus: Leverages reviews, comparisons, and research on the G2 platform to surface intent data.
   • Strength: Deep data on specific technology products and high-quality intent based on user behavior on the G2 platform.
   • Weakness: Primarily focused on software and lacks breadth across other B2B verticals
2. LeadSift:
   • Focus: Aggregates publicly available data from social media, news articles, and forums to track company-level intent.
   • Strength: Coverage of a wide range of sources.
   • Weakness: Data can be less precise than other dedicated intent data solutions, and more prone to noise.
3. 6sense:
   • Focus: AI-powered platform that predicts buying behavior and identifies accounts that are most likely to convert.
   • Strength: Strong predictive analytics and capabilities to identify accounts at different stages of the buying process.
   • Weakness: Can be one of the most expensive options on the market.
4. TechTarget Priority Engine:
   • Focus: Tracks IT buying behavior and insights.
   • Strength: Highly specialized for the technology industry.
   • Weakness: Less coverage outside of the tech domain.
5. Demandbase:
   • Focus: Account-based marketing platform that offers intent data as a core feature.
   • Strength: Strong overall ABM offering and intent data integration.
   • Weakness: Can be more expensive compared to more targeted intent data solutions.
6. ZoomInfo Powered by Datanyze:
   • Focus: Offers intent data as part of its broader intelligence platform for sales and marketing.
   • Strength: Strong combination of firmographics and intent.
   • Weakness: Intent coverage can vary, more focused on the sales enablement side.

Pricing (General Idea)

• No Fixed Public Pricing: Bombora does not publish its pricing on its website. Their pricing is customized based on several factors such as:
  • The size of the target market: How many companies you need intent data on.
  • The number of topics you want to track: Tracking a broader range of topics will generally be more expensive.
  • Data volume and frequency: How often you need data updates.
  • The specific data and integration requirements.
• Subscription-based Model: Bombora uses a subscription-based model, usually billed annually.
• High-End Data Cost: Expect Bombora to be in the high-end range for intent data solutions. It can require a significant investment, generally starting at several thousands of dollars a month, with larger deals reaching six figures annually.
• Trial/Demo: They often offer a free trial or demo period to allow potential customers to evaluate the data.

Customer Care Details

• Dedicated Customer Success Managers: Bombora typically assigns a dedicated customer success manager to each account to help with onboarding, training, and ongoing support.
• Knowledge Base and Documentation: They have a knowledge base and documentation to help users learn the product and find solutions to common issues.
• Technical Support: Offers technical support through email, and potentially phone or chat, depending on the agreement.
• Training Resources: Provides onboarding and training materials to get users up to speed.
• Responsiveness: Generally seen as being responsive to customer issues and committed to helping users get the most out of the platform.
• Integration Assistance: Provides guidance and assistance with integrations with other platforms like CRMs and marketing automation software.

Key Takeaways

• Bombora is a leading B2B intent data provider that helps businesses identify in-market prospects.
• While their pricing is not public, it s considered a higher-end solution and varies based on numerous factors.
• There are several alternatives, and your choice should depend on specific use cases, budget, and business goals.
• They are known for strong customer support and a dedicated customer success model.
• Choosing the right intent data solution is critical for aligning sales and marketing, and understanding the strengths and limitations of providers like Bombora is vital.

If you are considering using Bombora, it is crucial to get a quote directly from them and evaluate your needs to ensure it is the right fit for your business and budget. It s also useful to compare several options in the space.