Websites using Wearemiq

Okay, let s break down wearemiq, covering its overview, revenue, alternatives, pricing, and customer care details.

Overview of wearemiq

wearemiq, often stylized as miQ, is a programmatic media partner that works with advertisers and agencies to deliver data-driven, targeted digital advertising campaigns. They focus on providing transparency and control over the media buying process. Here s a breakdown of their key offerings:

• Programmatic Media Buying: miQ leverages real-time bidding (RTB) technology to purchase ad inventory across various channels like display, video, mobile, and connected TV (CTV).
• Data-Driven Targeting: They use data from various sources, including their proprietary data and third-party partnerships, to create custom audience segments and target specific demographics, interests, and behaviors.
• Transparency & Control: miQ emphasizes providing clients with visibility into their campaigns, including where their ads are running, how much they re spending, and the results they re achieving.
• Custom Technology Solutions: They offer a technology stack designed for programmatic advertising, allowing for tailored approaches to different marketing goals.
• Global Reach: miQ has a presence across multiple countries and works with brands on both a local and global scale.
• Consultative Approach: They position themselves as a partner, offering strategic guidance and support throughout the campaign process.

Revenue

While miQ is a privately held company, exact revenue figures are not publicly disclosed. However, based on industry reports, analyst estimates, and their scale of operations, it s safe to say that miQ is a significant player in the programmatic advertising space, generating hundreds of millions of dollars in annual revenue. They have been growing consistently over the years, and their revenue is tied to the amount of media spend that they manage for their clients.

Alternatives to miQ

The programmatic advertising landscape is competitive. Here are some notable alternatives to miQ:

• Demand-Side Platforms (DSPs):
  • The Trade Desk: A leading DSP known for its robust features and transparency.
  • Google Display & Video 360 (DV360): Google s enterprise-level DSP, integrated with their ad ecosystem.
  • Adobe Advertising Cloud DSP: Adobe s DSP, part of their broader marketing cloud suite.
  • MediaMath: A well-established DSP with a strong focus on performance marketing.
• Managed Service Providers (MSPs):
  • Xaxis: A global programmatic media company owned by WPP.
  • Accuen: Part of Omnicom Media Group, provides programmatic solutions.
  • Amnet: Dentsu Aegis Network s programmatic offering.
  • Criteo: Specializing in retargeting and performance marketing.
• Other Technology Platforms
  • PubMatic: Primarily a supply-side platform (SSP), but also offers demand-side solutions.
  • Magnite: Another significant SSP with integrated demand-side tools
• Hybrid Alternatives
  • Adform: A hybrid platform offering DSP, SSP, and data management capabilities

Factors to Consider When Choosing an Alternative:

• Specific Needs: Are you primarily focused on performance, brand awareness, or specific channels (like CTV)?
• Data Capabilities: Do you need access to particular data sets or targeting options?
• Budget: Different platforms have different pricing structures and minimum spend requirements.
• Level of Support: Do you need a fully managed service or are you looking for a more self-serve solution?
• Transparency and Control: How much visibility do you want over your campaigns?
• Integration Needs: How well the platform integrates with your existing marketing stack is important.

Pricing

miQ does not publicly disclose its pricing structure. However, here are some general points:

• Managed Service Model: Typically, they operate on a managed service model, where clients pay a percentage of their total media spend as a fee for miQ s services and technology.
• Minimum Spend Requirements: They often have minimum spend thresholds for clients to work with them.
• Customized Pricing: Pricing can be customized based on factors such as the size of the client, the complexity of the campaigns, and the specific services used.
• Transparency: While they emphasize transparency in reporting, clients need to clarify the specifics of pricing and fees with their sales representative.
• Potential Markup: The cost includes media spend plus a service markup, which will vary based on scope.

It is important to discuss pricing with miQ directly to get a precise understanding of the costs involved.

Customer Care Details

miQ is known for its customer-centric approach and provides support through various channels:

• Dedicated Account Managers: Each client is typically assigned a dedicated account manager who serves as their point of contact and provides ongoing support.
• Technical Support: They have technical support teams to assist with platform integration, troubleshooting, and other technical issues.
• Training & Onboarding: They provide training and onboarding to help new clients get acquainted with their platform and services.
• Strategic Guidance: They offer strategic advice on campaign planning, optimization, and reporting to maximize ROI.
• Industry Expertise: They often have teams with specialized expertise in different verticals, offering in-depth knowledge and insights.
• Global Support: Given their international presence, they provide support across different time zones and languages.

To contact miQ customer care, you d typically go through these channels:

• Your Dedicated Account Manager: This is usually the first point of contact for ongoing support.
• Email Support: They will have a generic support email for technical support questions.
• Phone Support: In some cases they will offer phone support for more critical or urgent requests.

How to Find Their Contact Information:

• Website: Visit their official website (wearemiq.com) and look for Contact Us or Support links.
• LinkedIn: You can often find their team members on LinkedIn and connect directly for support.

In Summary

wearemiq is a substantial player in the programmatic advertising market, offering a mix of technology, data, and strategic guidance. While they don t disclose specific financial data, they are known to work with large global clients. If you re looking for alternatives, there are many options, and your decision should depend on your specific needs and budget. Be sure to discuss pricing and customer care specifics with miQ to understand exactly what they can provide for your business.