Websites using Weareilluma

Okay, let s break down Illuma, a company focused on contextual targeting, and cover its overview, revenue (difficult to ascertain precisely), alternatives, pricing, and customer care details.

Illuma Overview

• What they do: Illuma is a technology company specializing in contextual advertising. Unlike traditional behavioral targeting (which tracks users), Illuma focuses on the content of webpages and apps. They use AI and machine learning to analyze text, images, and other elements to determine the context and then target relevant ads.

• Key Technology:

  • Contextual AI: Their core technology uses natural language processing (NLP) and machine learning to understand content. This allows them to go beyond simple keyword targeting.
  • Dynamic Context: They focus on real-time understanding of context, adjusting to changes in the page content as they happen.
  • Privacy-Focused: Contextual targeting is inherently more privacy-friendly because it doesn t rely on collecting and tracking individual user data.

• Target Audience: Advertisers, brands, agencies, and publishers looking for a more privacy-compliant and effective way to reach audiences. They operate within the display advertising ecosystem.

• Mission: Their website states their mission is to provide an alternative to behavioral targeting and help brands reach more users effectively and ethically.

• Key Selling Points:

  • Privacy Compliant: Avoids the privacy concerns and regulations (like GDPR, CCPA) associated with user-tracking.
  • Future-Proof: Positions advertisers to thrive in a world increasingly moving away from cookies and other tracking methods.
  • Precise Targeting: Aims for deeper understanding of context for more relevant ads.
  • Increased Brand Safety: Helps advertisers avoid their ads appearing next to inappropriate or harmful content.
  • Improved Performance: Claims to deliver better results compared to traditional contextual methods.

Revenue

• Private Company: Illuma is a privately held company. This means they aren t obligated to publicly disclose their financial information.
• Revenue Estimates: Finding precise revenue figures is difficult. Industry reports and third-party data aggregators do not provide clear or verifiable revenue figures for private companies like Illuma.
• Growth Indicators: While specific revenue is unavailable, we can look at indirect indicators:
  • Partnerships: They have integrations with major demand-side platforms (DSPs) like The Trade Desk, Xandr, and Google Display & Video 360, indicating significant market presence.
  • Industry Recognition: They have received awards and recognition, suggesting they are gaining traction.
  • Client Base: Their client base includes brands from different industries which suggest growth and adoption.

Alternatives

The contextual advertising space is becoming increasingly competitive. Some key alternatives to Illuma include:

• Contextual Advertising Platforms:

  • GumGum: A well-known player in the contextual advertising space that also uses AI for contextual analysis and brand safety.
  • IAS (Integral Ad Science): Offers both contextual targeting and brand safety solutions.
  • DoubleVerify (DV): Another major player in the space, with contextual targeting alongside ad verification.
  • Seedtag: Specializes in AI-powered contextual advertising with a focus on visual understanding.
  • Captify: Contextual targeting with keyword analysis.

• Traditional Behavioral Targeting:

  • While less in vogue now due to privacy shifts, these include platforms like Google Ads, Facebook Ads, and other platforms using user data and tracking. These are not context-focused but worth mentioning as the traditional alternative.

• Other Emerging Solutions:

  • There are new startups constantly emerging in this space, exploring different AI and ML approaches for contextual targeting.

Pricing

• Not Publicly Available: Illuma does not publicly list its pricing.
• Likely Model: Contextual advertising platforms typically use a combination of the following pricing models:
  • CPM (Cost per Mille/Thousand Impressions): Advertisers pay for every 1,000 ad impressions.
  • CPC (Cost per Click): Advertisers pay for each click on the advertisement.
  • Platform Fees: Some platforms may charge monthly or annual fees for using their technology.
  • Custom Pricing: For large clients, Illuma may offer custom pricing structures based on volume or specific needs.
• Contact Sales: Potential customers would need to reach out to Illuma s sales team to get a personalized pricing quote based on their campaign requirements.

Customer Care Details

• Primary Contact: Generally, they provide support through email, phone, and sometimes live chat.
• Contact Form: Their website has contact forms for general inquiries and sales.
• Sales Contact: They have sales contact information for prospective customers.
• Client Support: They have a specific client portal for their active clients to access support and reports.
• Training: They likely offer training or tutorials to help clients use their platform effectively.
• Documentation: They provide documentation outlining their platform and features.

Summary

Illuma is a contextual advertising platform that offers a privacy-focused and potentially more efficient alternative to traditional behavioral advertising, using AI to understand content. They are gaining recognition in the industry and have partnerships with major DSPs. Precise revenue figures are unavailable. Pricing is likely based on CPM, CPC and platform fees and custom arrangements. They provide support primarily through email and direct contact, offering client portals for active users. They operate in a competitive landscape with other established and emerging contextual platforms.