Websites using Viewerslogic

Okay, let s break down ViewersLogic, covering its overview, revenue, alternatives, pricing, and customer care.

ViewersLogic Overview

ViewersLogic is a marketing effectiveness company that focuses on measuring and optimizing the impact of advertising campaigns. They aim to provide a more comprehensive and accurate view of advertising performance by going beyond traditional metrics like impressions and clicks.

Here s a summary of their core functions and approach:

• Unified Measurement: ViewersLogic aggregates and analyzes data from multiple sources (e.g., online, offline, TV, digital) to understand the holistic impact of campaigns on real-world outcomes.
• Person-Level Measurement: They track the journey of individual consumers, providing a more nuanced understanding of how different touchpoints influence behavior.
• Attribution Modeling: ViewersLogic employs sophisticated attribution models to determine which channels and tactics are most effective in driving specific business results.
• Focus on Outcomes: Unlike vanity metrics, they emphasize measuring real business outcomes, such as sales, brand awareness, and customer acquisition.
• Data Privacy: They claim to adhere to strict privacy standards and use anonymized data to protect user information.

Key Features & Benefits:

• Cross-Channel Measurement: Measure the performance of campaigns across various media, including TV, online video, social media, display advertising, and offline channels.
• Attribution Insights: Understand how different touchpoints work together to drive conversions and identify which channels deserve the most investment.
• Actionable Recommendations: Provides clear, data-backed insights that help marketers optimize campaigns for better performance.
• Reporting & Analytics: Offers customizable dashboards and reports to track performance and monitor campaign progress.
• Incrementality Measurement: Helps determine the true incremental lift generated by specific advertising activities.

Revenue

• Private Company: ViewersLogic is a privately held company, so their exact revenue figures are not publicly available.
• Estimated Revenue: Due to their customer base, focus on large enterprises, and global presence, revenue is likely significant and likely in the tens of millions of dollars annually. However, without official information, any specific number is speculative.
• Funding: They have received multiple rounds of funding from investors. These investments signal confidence in their business model and technology.

Alternatives

Here are some alternatives to ViewersLogic, categorized by their primary focus:

1. Multi-Touch Attribution Platforms:

• AppsFlyer: Primarily focused on mobile app marketing attribution but also offers broader cross-platform measurement capabilities.
• Adjust: Similar to AppsFlyer, offering mobile measurement, analytics, and fraud prevention features.
• Branch: Specializes in deep linking and attribution for cross-platform user journeys.
• Adobe Analytics: A comprehensive marketing analytics platform that includes multi-touch attribution capabilities.
• Google Analytics 360: The enterprise-level version of Google Analytics, which provides more advanced attribution modeling options.

2. Marketing Mix Modeling (MMM) Platforms:

• Nielsen: Offers various audience measurement and media performance analysis solutions, including MMM.
• Analytic Partners: A marketing analytics consultancy that provides advanced MMM services.
• Marketing Evolution: Specializes in MMM and offers granular insights into campaign performance.

3. Media Measurement and Analytics Providers:

• Comscore: Provides digital audience and advertising measurement services.
• Integral Ad Science (IAS): Focuses on ad viewability, brand safety, and ad fraud prevention.
• DoubleVerify: Similar to IAS, offers solutions for verifying the quality of online advertising.

4. Customer Data Platforms (CDPs):

• Segment: A CDP that unifies customer data from various sources and enables personalized marketing experiences.
• Tealium: Another CDP that offers data management, analytics, and customer engagement capabilities.

Factors to Consider When Choosing an Alternative:

• Budget: Pricing varies significantly between platforms, with some being geared towards enterprises and others more accessible to smaller businesses.
• Specific Needs: Consider whether you need a focus on mobile attribution, cross-channel measurement, or deep marketing mix modeling.
• Data Integration: Ensure the platform can integrate with your existing data sources and systems.
• Ease of Use: Some platforms are easier to use than others, so choose one that fits your team s technical expertise.
• Reporting Capabilities: Assess the reporting and analytics features to ensure they provide the insights you need.

Pricing

• Subscription-Based Model: ViewersLogic typically uses a subscription-based model, with pricing tailored to the client s specific needs and scale.
• Enterprise-Level Focus: Pricing is generally geared towards larger enterprises with significant advertising budgets.
• Custom Quotes: They don t publicly list pricing. You would need to contact them for a custom quote after a demo or discussion of your specific needs.
• Factors Affecting Price: Pricing is impacted by data volume, number of channels tracked, complexity of analysis required, and the level of support provided.

Customer Care

• Dedicated Support Teams: Typically they offer dedicated account managers or client success teams to assist clients.
• Onboarding and Training: They likely provide onboarding services to get clients up to speed with the platform.
• Technical Support: They offer technical support to address issues and answer questions about the platform.
• Knowledge Base/Help Center: They likely have a knowledge base or help center with tutorials, guides, and FAQs.
• Training Resources: They may provide additional training resources, such as webinars and documentation.
• Personalized Attention: They usually provide personalized support and consultative advice.

In Conclusion:

ViewersLogic is a significant player in marketing effectiveness, providing cross-channel measurement and attribution solutions, particularly for large enterprises. Its focus on person-level data, outcome-based measurement, and holistic campaign analysis distinguishes it from some traditional platforms. However, it has strong alternatives that might be better suited for specific business needs and budgets.

If you re considering ViewersLogic or its alternatives, it s essential to carefully evaluate your needs, budget, and technical capabilities. Requesting demos and custom pricing information is essential for informed decision-making.