Websites using Viantinc

Okay, let s break down Viantinc, a prominent advertising software company, covering its overview, revenue, alternatives, pricing, and customer care details.

Viantinc Overview

Viant Technology Inc. (often referred to as Viantinc) is a leading advertising technology company that provides a cloud-based advertising platform. Their core offering revolves around enabling advertisers to plan, buy, and measure their digital advertising campaigns across various channels.

Here are some key aspects of Viantinc:

• Platform: Their flagship platform is called Adelphic. It s a Demand-Side Platform (DSP) that allows advertisers to programmatically buy ads across different channels like display, video, mobile, Connected TV (CTV), and digital out-of-home (DOOH).
• People-Based Marketing: A key focus for Viant is their emphasis on people-based marketing. They use their Household ID graph, which they claim connects devices to real people, to improve targeting and measurement accuracy.
• Omnichannel Reach: They aim to provide advertisers with a unified platform to manage their campaigns across various devices and channels, helping to create a more cohesive and effective advertising strategy.
• Data & Analytics: Viant incorporates data analytics tools to help advertisers understand their campaign performance, optimize for better results, and gain deeper insights into their target audiences.
• Target Audience Focus: Viant caters primarily to large brands, agencies, and enterprises looking for sophisticated programmatic advertising solutions.
• Mission: According to their website, their mission is to create a better advertising ecosystem.

Revenue

As a publicly traded company, Viant Technology Inc. reports its revenue figures. Here are some important points about their financial performance:

• Public Company: Viant is traded on the Nasdaq under the ticker symbol DSP. This means you can find their financial results in their quarterly and annual reports (10-Q and 10-K filings) on their investor relations website or through financial data providers.
• Revenue Growth: Generally, Viant has shown revenue growth, driven by the increasing demand for programmatic advertising and the strength of their Adelphic platform.
• Revenue Model: Viant primarily earns revenue based on fees associated with the advertising spend that flows through their platform. Their revenue will vary based on the volume of advertising managed through their DSP.

Alternatives to Viantinc

The programmatic advertising landscape is competitive. Here are some notable alternatives to Viantinc that advertisers may consider:

• The Trade Desk: A leading independent DSP with a strong focus on data, transparency, and global reach.
• Google Display & Video 360 (DV360): Google s DSP, which integrates closely with their other advertising platforms (Google Ads, YouTube) and leverages Google s data ecosystem.
• MediaMath: Another well-established DSP known for its customizable features and focus on complex programmatic strategies.
• Adobe Advertising Cloud: Adobe s advertising solution, offering a comprehensive suite of tools for media planning, buying, and reporting.
• Amazon DSP: Amazon s DSP leverages its extensive first-party data and reach within the Amazon ecosystem.
• Xandr Invest (formerly AppNexus): Now part of Microsoft, Xandr Invest is a strong platform for premium and direct publisher relationships.
• Basis Technologies: An advertising platform with workflow automation tools for programmatic and direct buying.

When choosing an alternative, advertisers should consider factors such as:

• Budget: Pricing models can vary significantly between platforms.
• Features: Specific features and tools that align with specific marketing strategies.
• Data and Targeting Capabilities: The data sets and targeting options available.
• Reporting and Analytics: The type of reports and analytical features that each platform provides.
• Support and Service: Level of support and assistance offered by each vendor.

Pricing

• Custom Pricing: Viant s pricing model is generally not publicly available, as it is custom-tailored to each advertiser s requirements and scale.
• Spend-Based Model: Like most DSPs, Viant likely operates on a spend-based model where they charge a fee that is a percentage of the total media spend managed through the platform.
• Minimum Spend Commitments: Typically, there might be minimum spending requirements to use the Viant platform, making it better suited to larger advertisers.

To get accurate pricing details, advertisers need to reach out to Viant directly for a quote. They ll need to share information about their specific requirements, ad spend, and other factors.

Customer Care Details

• Direct Support: Viant offers support directly to their clients. They typically assign dedicated account managers who serve as the primary point of contact.
• Training and Onboarding: Viant is expected to provide onboarding and training for new users to help them effectively use the Adelphic platform.
• Online Documentation: They should have online resources, such as knowledge bases and guides, available for self-help.
• Industry Events: Viant participates in and hosts industry events, providing opportunities for networking and learning.
• Contact Through Website: You can typically reach out to Viant s sales and support teams through the Contact Us section of their website.
• Customer Satisfaction: It is always a good practice to check third-party reviews, case studies, or testimonials to get a sense of client satisfaction.

Key Takeaways

• Viantinc is a major player in the programmatic advertising space, primarily through their Adelphic DSP.
• They focus on people-based marketing, omnichannel reach, and strong analytics capabilities.
• Viant competes with other powerful platforms like The Trade Desk, Google DV360, and others.
• Pricing is typically customized and based on ad spend.
• They offer direct customer support through dedicated account managers.

If you are an advertiser considering Viant, it s advisable to:

1. Review their website and documentation for more in-depth information.
2. Request a demo to evaluate the Adelphic platform yourself.
3. Compare their offerings and pricing with those of alternative platforms.
4. Talk to current users or read reviews to learn about their experiences.
5. Discuss support and training options to ensure they align with your needs.

I hope this comprehensive overview has been helpful. If you have any further questions, please don t hesitate to ask!