Websites using Tradedoubler

Okay, let s break down Tradedoubler, covering its overview, revenue, alternatives, pricing, and customer care details.

What is Tradedoubler?

Tradedoubler is a global performance marketing network that connects advertisers with publishers (affiliates) to drive sales, leads, and other desired actions. They primarily operate through affiliate marketing, but also offer other solutions like programmatic advertising and influencer marketing.

Key Features & Services:

• Affiliate Network: Their core offering is an affiliate network that allows advertisers to track and manage their partnerships with publishers (websites, blogs, social media influencers, etc.). Publishers promote advertiser products/services and earn a commission on successful outcomes.
• Technology Platform: Tradedoubler provides a technology platform that enables tracking, reporting, and optimization of affiliate campaigns. This platform includes features for managing offers, generating tracking links, and analyzing performance.
• Programmatic Advertising: They offer programmatic advertising capabilities to help advertisers reach target audiences across various channels.
• Influencer Marketing: Tradedoubler facilitates partnerships with social media influencers to promote advertiser products.
• Data & Analytics: The platform provides data and analytics tools to help advertisers track campaign performance and make data-driven decisions.
• Global Reach: They have a network of publishers across multiple countries.

Revenue:

Tradedoubler s revenue is derived from:

• Commission on Sales/Leads: They take a percentage of the commission that advertisers pay to publishers. This commission structure depends on the specific contracts with their clients.
• Service Fees: They might charge additional fees for platform access, specific services, or consulting.
• Programmatic Advertising & Other Solutions: Revenue generated from services beyond the core affiliate network, including programmatic advertising and influencer marketing activities.

Important Note: Tradedoubler is a publicly listed company. You can often find revenue figures in their annual reports which are publically available. Keep in mind that the figures can fluctuate year to year. As of their last publication, their revenue has been experiencing a decline as they make changes to their business model.

Alternatives to Tradedoubler:

There are numerous affiliate networks and performance marketing platforms that can be considered alternatives, depending on the specific needs of an advertiser or publisher. Some of the most prominent ones include:

• Awin (Affiliate Window): A large global network known for its robust technology.
• CJ Affiliate (formerly Commission Junction): Another well-established network with a wide range of publishers.
• Rakuten Advertising (formerly Rakuten Marketing): Offers various performance marketing services, including affiliate and programmatic.
• ShareASale: Popular choice for smaller businesses and bloggers.
• Impact: A modern performance marketing platform that also includes a SaaS solution for managing partnerships
• Partnerize: Similar to Impact offering partnership automation
• Webgains: A global affiliate network particularly strong in Europe.
• Amazon Associates: Ideal for promoting products sold on Amazon.

Choosing an Alternative depends on factors like:

• Geographic Reach: Do you need a local network or a global one?
• Industry Focus: Some networks are strong in specific verticals.
• Publisher Network: Does the network have the right publishers for your target audience?
• Technology & Tracking: Are their tools easy to use and reliable?
• Pricing: How do their commission rates and fees compare?
• Customer Support: How responsive and helpful is their customer service?

Pricing:

Tradedoubler s pricing model is generally based on a combination of:

• Commission on Sales/Leads (CPC/CPA): They take a percentage of the commission that advertisers pay to their publishers. This commission percentage can vary depending on factors such as:
  • Industry and Vertical: Some industries have higher commission percentages than others.
  • Publisher Type: Commission for influencers or content publishers may differ.
  • Performance: Stronger performance might allow for negotiation for reduced network costs
  • Contract Volume: Larger contracts can also have reduced costs as well
• Setup Fees: There may be initial fees for setting up an account and onboarding as an advertiser.
• Monthly/Annual Fees: Some networks might charge a monthly or annual fee for access to their platform or services.

Important Note: * Pricing is not always transparently available. You will typically need to contact Tradedoubler directly for custom quotes and contract agreements. * Costs vary based on the scale of your operations, the countries you target, and the services you require.

Customer Care:

Tradedoubler offers customer support to both advertisers and publishers. Generally, it may include:

• Dedicated Account Managers: Larger advertisers are usually assigned dedicated account managers who help with campaign strategy, implementation, and optimization.
• Support Tickets: Access to support via an online ticketing system.
• Knowledge Base/Help Center: A repository of articles and guides to help users navigate the platform.
• Training & Webinars: Occasional training sessions and webinars to educate users on the best practices of performance marketing.
• Telephone Support: May be available for urgent issues or during initial setup, depending on your account.

Key Things to Consider Regarding Customer Support:

• Response Time: Can vary, so be sure to clarify this with their customer support during your research.
• Account Manager Availability: If you are a key client, it s good to understand your direct contacts availability and how they can help you in a timely fashion.
• Language Support: Confirm whether they have support in your language.
• Quality of Support: Evaluate their response times, helpfulness, and knowledge of the platform when you do your research.

In Conclusion:

Tradedoubler is a well-established global performance marketing network with a focus on affiliate marketing but has also expanded its offerings. It s a viable option for advertisers and publishers looking for a comprehensive platform. However, it s essential to compare them with alternatives, considering factors like cost, publisher reach, and the quality of customer care, to determine if they are the right fit for your specific needs.

Before committing, I strongly recommend:

• Getting a custom quote from Tradedoubler based on your specific needs.
• Researching and comparing alternative networks based on your goals, budget, and the types of publishers you want to work with.
• Reading customer reviews to get a sense of other users experiences.
• Contacting their customer service to test their responsiveness.

This should give you a good foundation to start your evaluation. Good luck!