Websites using Tail

Okay, let s break down Tail, a marketing platform that focuses on Pinterest and Instagram, using the categories you requested: Overview, Revenue, Alternatives, Pricing, and Customer Care.

Please Note: Tail is a privately held company. This means some financial details, like exact revenue figures, are not publicly available. We ll rely on industry estimates, user feedback, and published pricing information to provide the most accurate picture possible.

1. Overview

• What is Tail? Tail is a software-as-a-service (SaaS) platform specifically designed to help businesses and content creators optimize their marketing efforts on Pinterest and Instagram. It provides tools for:

  • Scheduling: Planning and automatically publishing posts at optimal times.
  • Analytics: Tracking performance metrics to understand what s working and what s not.
  • Content Discovery: Finding relevant content and trends.
  • Collaboration: Managing teams and workflows.
  • Looping/Smart Scheduling: Resharing content to ensure consistent engagement over time.
  • Hashtag Optimization: Finding relevant hashtags for increased reach (Instagram).
  • Tailwind Create: (Relatively new feature) Design templates to create engaging content.

• Primary Focus: Tail focuses on driving growth and visibility on Pinterest and Instagram. It aims to streamline the process of content creation, scheduling, and analysis, so users can focus on crafting better content.

• Target Audience: Primarily aimed at:

  • Bloggers
  • Small businesses
  • E-commerce businesses
  • Content creators
  • Social media managers

• Key Benefits:

  • Time-Saving: Automates repetitive tasks like scheduling.
  • Improved Reach: Helps optimize content for better visibility.
  • Data-Driven Insights: Provides analytics to inform strategy.
  • Content Ideas: Helps discover and create relevant content.

2. Revenue (Estimate)

• Private Company: As a private company, Tail doesn t publicly disclose its revenue.
• Industry Estimates: It s a well-established player in the Pinterest and Instagram management space. Industry estimates suggest that its annual revenue is likely in the tens of millions of dollars.
• Subscription Model: Tail s revenue is generated through a subscription-based model with different tiers, based on features and usage volume. They likely also generate some revenue from API access and affiliate partnerships.
• Growth Potential: Given the continued popularity of Pinterest and Instagram for marketing, Tail has strong potential for continued growth.

3. Alternatives

Many competitors offer similar functionalities, each with its strengths:

• For Pinterest:
  • Pinterest Native Scheduler: Pinterest now has a native scheduler, which is free and great for basic scheduling. (Lacks advanced analytics and looping functions)
  • Later: Primarily known for Instagram, but also offers Pinterest scheduling.
  • Buffer: A general social media management tool that includes Pinterest functionality.
  • Hootsuite: A more comprehensive social media management platform with Pinterest features.

• For Instagram:

  • Later: Strong focus on Instagram and visual scheduling.
  • Buffer: Good balance between features and price.
  • Hootsuite: Comprehensive but more complex.
  • Sprout Social: An enterprise-level platform with advanced reporting.
  • Planoly: A visually focused Instagram scheduler with story planning.

• Key Differences:

  • Tail: Specializes in Pinterest and Instagram, offers very specific features, known for their smart scheduling/looping/tribes features for Pinterest.
  • Other Platforms: Offer broader social media support, may have more comprehensive analytics or less specialized features.

4. Pricing

Tail offers various subscription plans depending on usage and platform. They also have a free plan for basic use, which limits functionality. Here s a general idea (but check their website for the most current pricing):

• Free Plan: Limited posts per month, limited features.
• Paid Plans: Typically structured around the number of scheduled posts, social accounts connected, and features included.

• Pricing Range: Generally starts around $10-$20 USD per month (billed annually) and increases based on plan selection, features and volume.

• Key Pricing Factors:

  • Number of Social Accounts: More accounts often require a higher plan.
  • Number of Scheduled Posts: Plans vary based on how many posts you can schedule.
  • Features: Higher-tier plans include more advanced features like advanced analytics, collaboration tools, and content design templates.

5. Customer Care

• Support Channels:
  • Help Center/Knowledge Base: Extensive articles and guides on using the platform.
  • Email Support: Primary method for more complex issues.
  • Chat Support: Limited to some paid plans/certain times.
  • Community Forums: User communities to share tips and get peer support.
• User Feedback: User feedback is mixed. Some people report very helpful support, while others have experienced slower response times or lack of effective solutions to complex problems.
• Strengths: Knowledge Base is well-developed, and their email support is generally responsive.
• Areas for Improvement: Live chat support options could be more robust, response times could be faster, and potentially more personalised solutions to customer issues.

In Summary

Tail is a powerful platform that is designed to enhance your Pinterest and Instagram marketing efforts. It is not a general, all-in-one social media platform.

• Pros: Specialized focus on Pinterest and Instagram, strong scheduling and analytics, looping/smart scheduling features, valuable time-saving tools.
• Cons: Not a universal platform, requires a subscription, customer service can be improved, some users may find the user interface a bit complicated initially.

If you are looking to optimize your Pinterest and Instagram presence and are willing to pay for a platform that specializes in these two channels, Tail could be a great option for you. However, if you are looking for a wider solution to manage multiple channels, then other platforms like Hootsuite, Buffer or Later might suit your needs better.

It s always recommended to visit Tail s website for the most current information on features, pricing, and support options and even try a free trial, if one is available.