Websites using TVSquared

Okay, let s break down TVSquared, covering its overview, revenue (though specific numbers are tricky), alternatives, pricing, and customer care.

TVSquared Overview

TVSquared is a technology company focused on TV attribution and measurement. In simple terms, they help advertisers understand the impact of their TV advertising on their online and offline business results. They aim to move beyond traditional metrics like ratings and impressions, and instead tie TV ad exposure directly to actions like website visits, purchases, and leads.

Key Features & Focus Areas:

• Cross-Platform Measurement: They track conversions across various platforms, not just digital, but also things like in-store visits, calls, and app downloads.
• Real-Time Data: They aim to provide close-to-real-time insights into campaign performance, enabling advertisers to make adjustments quickly.
• Data Integrations: They integrate with various advertising platforms, CRM systems, and data management platforms (DMPs) to unify data.
• Advanced Analytics: They use models and algorithms to determine the incremental impact of TV advertising.
• Focus on Business Outcomes: Their goal is to tie TV ad spend directly to measurable business results and demonstrate ROI.
• Global Reach: TVSquared operates globally, working with clients across various regions.

How it Works (Simplified):

1. Data Collection: TVSquared collects data from various sources, including TV advertising schedules, digital tracking pixels, CRM systems, and location data.
2. Matching & Attribution: They use advanced matching techniques to link TV ad exposures to user actions across different platforms.
3. Performance Analysis: They analyze the data to determine which TV spots are driving the most meaningful business outcomes.
4. Reporting & Optimization: They provide reports and dashboards that visualize the impact of TV campaigns, allowing advertisers to optimize their media buys.

Revenue:

• Private Company: TVSquared is a privately held company, so exact revenue figures are not publicly available.
• Acquired by Innovid: In 2022, TVSquared was acquired by Innovid, a video advertising platform. This makes it even more challenging to isolate TVSquared s revenue independently.
• Industry Estimates: Industry sources estimate TVSquared to be a significant player in the TV attribution space, indicating substantial revenue.

Alternatives to TVSquared:

The TV attribution and measurement space is competitive, and here are some alternatives to consider:

• iSpot.tv: Another major player focused on real-time TV ad measurement and analytics. They have a large footprint in the U.S.
• Nielsen: A traditional leader in media measurement that has been expanding its capabilities in the digital and advanced advertising space, including attribution.
• Comscore: Another established measurement company with a growing focus on cross-platform measurement.
• Effectv (Comcast): Comcast’s advertising division, offering audience insights and measurement solutions.
• Kochava: A mobile attribution platform that has expanded into cross-device and cross-platform measurement, including TV.
• Google Marketing Platform: While not solely focused on TV, Google s suite of tools offers solutions for cross-channel attribution that can include TV.
• Various Smaller/Specialized Players: There are also numerous smaller companies focusing on specific aspects of TV attribution, such as specific industries, analytics, or geographic regions.
• In-house Solutions: Some larger advertisers may develop their own proprietary systems for TV attribution.

Pricing:

• Not Publicly Available: TVSquared s pricing is not publicly disclosed. It s likely custom based on factors such as:
  • The size of the advertiser (ad spend).
  • The scope of the project (number of channels, markets, data points).
  • The level of service and support required.
  • Specific features and reporting options.
• Enterprise-Level: Given the complexity of the solution and the data involved, TVSquared is generally considered an enterprise-level solution, with pricing to match.
• Subscription/Usage Based: They likely operate on a subscription-based model, possibly with additional charges for data usage or specific features.
• Negotiable: Pricing is likely to be negotiable, especially for larger contracts.

Customer Care:

• Focus on Support: As a technology provider, TVSquared likely emphasizes customer support and service.
• Dedicated Account Management: Typically, clients are assigned dedicated account managers to assist with implementation, training, and ongoing support.
• Training and Onboarding: They likely provide training materials and onboarding programs to help clients learn how to use their platform.
• Technical Support: A dedicated technical support team is likely available to help with troubleshooting, data issues, and integrations.
• Client Success: Many tech companies in this space utilize a Client Success team, which focuses on ensuring clients are getting the most out of the platform and achieving their goals.
• Self-Service Portals: They likely offer self-service resources such as knowledge bases, documentation, and FAQs to assist customers.
• Post-Acquisition Integration: Since the Innovid acquisition, there may be changes and enhancements to their customer support and service offerings.

In Summary

TVSquared is a significant player in the TV attribution space, offering a sophisticated solution for measuring the impact of TV advertising. However, specific financial details and pricing are not easily accessible due to their private status and acquisition. Choosing the right solution requires careful evaluation of your needs, budget, and the specific features offered by different vendors. It’s essential to engage with their sales team or other vendors to get a clear understanding of the product and if it is the best fit for your specific situation.