Websites using Sunmedia

Okay, let s break down SunMedia, a video advertising platform. Here s a comprehensive overview covering its revenue, alternatives, pricing, and customer care:

SunMedia Overview

SunMedia is a video advertising platform focused on connecting advertisers with premium publishers. They specialize in high-impact video advertising formats, particularly outstream video ads, which are served outside of traditional video players. Their goal is to deliver engaging user experiences and achieve high viewability for advertisers.

Key Features and Focus:

• Outstream Video Specialists: Their core offering is outstream video advertising, displayed within content, articles, and other placements rather than before or after video content.
• Premium Publisher Network: They partner with reputable publishers to ensure high-quality placements for ad campaigns.
• High Viewability Focus: They prioritize delivering ads that are actually seen by users, reducing wasted impressions.
• Brand Safety: They offer brand safety measures to ensure ads are placed in suitable and safe environments.
• Targeting Options: They provide targeting options based on various criteria, like demographics, interests, and geography.
• Data & Analytics: They offer reporting tools to track campaign performance and optimize accordingly.
• Multiple Ad Formats: Besides outstream, they may offer other video and display ad formats.
• Global Reach: They have a significant global presence, working with publishers and advertisers internationally.

Revenue Model

SunMedia operates primarily on a revenue-sharing model. Here s a breakdown:

• For Publishers: SunMedia pays publishers for ad impressions and views generated by their inventory. Publishers integrate SunMedia s ad technology into their sites or apps. The revenue they earn is based on a percentage of the advertising revenue generated from those placements.
• For Advertisers: Advertisers pay SunMedia for the video ad impressions and views they purchase across the network. SunMedia uses this revenue to manage its operations and pays out to its publisher network.
• Types of Payment: Publishers are usually paid based on a CPM (Cost per Mille, or cost per thousand impressions) or a CPV (Cost per View) model, based on factors like the viewability and location of the placements. Advertisers are charged on similar metrics.

Alternatives to SunMedia

The video advertising landscape is competitive, and there are several alternatives to SunMedia:

• Outstream Video Platforms:
  • Viant: Offers a robust demand-side platform with programmatic video capabilities.
  • Teads: Another prominent outstream video advertising platform known for its premium placements.
  • Smartclip: Focuses on digital video and connected TV advertising.
  • TripleLift: Specializes in native advertising and programmatic solutions.
• Major Ad Networks & DSPs:
  • Google Ad Manager (GAM) / Display & Video 360 (DV360): Google s comprehensive advertising platforms offer video inventory options.
  • The Trade Desk (TTD): A leading demand-side platform (DSP) with advanced programmatic capabilities.
  • Amazon Advertising: Offers video advertising on and off Amazon properties.
  • Xandr (formerly AppNexus): A DSP with a focus on programmatic buying.
• Social Media Platforms:
  • Facebook/Instagram: Offer a wide range of video advertising formats.
  • YouTube: A major platform for video advertising.
  • TikTok: Rapidly growing platform with significant video ad opportunities.
  • LinkedIn: A business-focused platform with video ad options for professional targeting.
• Specific Publisher Networks: Depending on the type of content and audience you re targeting, you could work directly with individual publisher networks that focus on video.

Factors to Consider When Choosing an Alternative:

• Reach: Which platform has the audience you want to reach?
• Ad Formats: Does the platform offer the video ad formats you need?
• Targeting Options: Does it provide the targeting capabilities required for your campaign?
• Pricing and Budget: How does their pricing fit within your budget?
• Support and Resources: What kind of support and reporting do they offer?
• Brand Safety & Transparency: How does the platform ensure brand safety and transparency?

Pricing

SunMedia s pricing structure isn t publicly disclosed with fixed rates as it can be based on many factors. However, like most advertising platforms, they generally operate on:

• CPM (Cost per Mille): Cost per thousand impressions. This is a common metric for video ads.
• CPV (Cost per View): Cost per view. This can vary depending on factors such as video view duration.
• Programmatic Bidding: If using programmatic channels, pricing will depend on auction dynamics.

Factors Affecting Price:

• Target Audience: Highly targeted audiences may cost more.
• Placement Quality: Premium placements with high viewability often command higher prices.
• Ad Format: Different ad formats might have different pricing.
• Time of Year: Demand tends to be higher (and so are prices) around holidays and major events.
• Campaign Objectives: The level of effort required by the platform to help you achieve specific goals will also impact pricing

To get specific pricing information, you ll need to contact SunMedia directly.

Customer Care Details

SunMedia doesn t make their customer support contact information universally available on their website. However, they do provide support to their partners, both advertisers and publishers.

General Support Channels:

• Account Managers: You ll likely be assigned an account manager who will be your point of contact for questions and issues.
• Email Support: They typically provide email addresses for technical or account-related inquiries.
• Support Portals/Knowledge Bases: Often they have online support portals for frequently asked questions and documentation.
• Contact Form: There s often a general contact form on their website for general inquiries.
• Platform-Specific Support: If using a specific platform for management you can check their own support offerings.

Finding Contact Information:

• Website: The best place to start is their website (www.sunmedia.tv) for a contact form or general inquiries.
• Sales Inquiry: When setting up a relationship with them, your initial sales contact will typically become your point of support initially and can connect you with the correct support teams.
• LinkedIn: Checking on LinkedIn for specific contacts might lead you to relevant support specialists.

Key Takeaways

• SunMedia is a strong option for advertisers looking to leverage outstream video formats and reach audiences on premium publishers sites.
• They focus on high viewability and brand safety, making them a good choice for brands who are quality conscious.
• They work with a variety of publishers globally, providing extensive reach.
• Pricing is custom and based on several factors, making direct contact essential to determine exact costs.
• Customer support is usually provided through account managers and email/support portal.

If you re considering SunMedia, it s best to reach out to them directly to discuss your specific needs and get detailed information on pricing and support. You should also compare them against other platforms to ensure they align with your goals.