Websites using Sharethrough

Okay, let s break down Sharethrough, a prominent player in the programmatic advertising landscape.

Sharethrough: Overview

Sharethrough is a global omnichannel advertising exchange focused on native advertising. Their core offering is a technology platform that helps publishers and advertisers connect and transact on engaging, in-feed native ad placements across various channels, including web, mobile, and connected TV (CTV).

Here s a summary of what they emphasize:

• Native Focus: They are known for their focus on native ad formats, aiming for ads that seamlessly blend into the user experience, rather than being disruptive banners. This often leads to better engagement and less ad blindness.
• Omnichannel Reach: They offer advertising opportunities across various devices and platforms, allowing advertisers to reach their target audience consistently.
• Programmatic Platform: Sharethrough is a programmatic exchange, meaning ad buying and selling happens automatically through auction-based systems, enabling efficient and scalable transactions.
• Supply-Side Platform (SSP): They function as an SSP for publishers, helping them maximize their ad revenue by connecting them with relevant advertisers.
• Demand-Side Platform (DSP) Integrations: They integrate with major DSPs, making it easier for advertisers to buy their native ad inventory.
• Video and Display: While primarily known for native, they offer both video and display formats within their ecosystem, enabling more diverse ad campaigns.
• Ethical Advertising: They advocate for responsible advertising, promoting transparency and better user experiences.

Sharethrough Revenue

Sharethrough s revenue is generated in a few key ways:

• Transaction Fees: They earn a percentage of the ad spend that flows through their platform. This is the primary revenue driver, with a cut of both publisher revenue and advertiser expenditure.
• Platform Subscriptions: While primarily operating as an exchange, there might be subscription elements for advanced platform features or access to their tech for specific publishers or advertisers. The subscription method is less common and more project/client based.
• Managed Services: They may also provide managed services to publishers, optimizing their ad stack, and ad operations and revenue strategies, generating additional revenue.

Specific revenue figures for Sharethrough as a private company aren t widely published and can vary based on market conditions and company performance.

Sharethrough Alternatives

The adtech ecosystem has many companies that offer competitive or similar products. Here are a few prominent alternatives to Sharethrough, categorized by their focus:

• Native Advertising Focused:

  • TripleLift: Another significant player in native advertising. Known for its focus on visual and programmatic native formats.
  • Nativo: Similar to Sharethrough, focusing on native ad formats and offering an integrated platform.
  • Taboola: A content recommendation and native advertising platform, primarily known for its Related Article placements.
  • Outbrain: Similar to Taboola, specializing in content recommendations and native placements across web properties.
  • Yahoo Gemini (now part of Yahoo Advertising): Offers native advertising options across its network and properties.

• Broader Programmatic SSPs (that also offer native options):

  • Google Ad Manager: A leading publisher ad server that supports native ads as well as display and video.
  • Magnite: A large SSP providing a wide range of programmatic solutions including native, video and display.
  • PubMatic: Another major SSP with robust programmatic capabilities including native.
  • Xandr (now part of Microsoft Advertising): Offers SSP services as well as broader advertising technology solutions.
  • OpenX: A programmatic exchange with a focus on premium publishers and high-value inventory.

• Video-Focused SSPs:

  • Telaria (now part of Magnite): A specialist in CTV and video advertising.
  • SpotX (now part of Magnite): Primarily known for video and CTV advertising technology.

• Social Native and Display

  • Meta (Facebook/Instagram)
  • X (Twitter)
  • TikTok
  • Pinterest
  • Snapchat
  • LinkedIn

Pricing of Sharethrough

Sharethrough s pricing model is primarily based on a percentage of the ad spend transacted through their platform, known as a take rate. This is typical for programmatic ad exchanges.

Here are key elements to note about their pricing:

• Take Rate: The specific take rate they charge can vary based on:
  • The volume of traffic.
  • The type of inventory being traded.
  • The negotiated terms with specific publishers or advertisers.
• No Upfront Fees for Basic Access: Typically, publishers and advertisers don t pay a upfront fee to integrate with Sharethrough. However, they take a cut of revenue transacted through their platform.
• Managed Service Fees: If a customer opts for managed services, they will likely incur additional fees on top of the transaction fees.
• Negotiable Rates: Rates can often be negotiated based on the size of the operation and the commitment of inventory.
• Clear Reporting: They provide reporting that details the transaction data and revenue earned or spent, often broken down by bid, inventory source, advertiser, and geography.

Customer Care Details

Sharethrough focuses on providing support to both publishers and advertisers. Here s what can typically be expected:

• Dedicated Account Managers: Larger publishers and agencies are often assigned dedicated account managers who act as their primary point of contact.
• Technical Support: Access to technical support is often provided, particularly for setup, troubleshooting, and integration issues.
• Training and Onboarding: Sharethrough provides documentation and training to help customers effectively use their platform.
• Self-Service Resources: A Knowledge Base and online documentation provide useful information that can be accessed by all customers.
• Industry Best Practices: They often share insights, best practices, and success stories with their clients.
• Support Channels: Support may be available through email, phone, and online chat.
• Community and Events: Sharethrough may host events and online communities to encourage networking and knowledge sharing amongst customers.

Customer Care Differences based on Client Size:

• Enterprise clients (Large Agencies, Publishers and Brands): Typically receive high-touch, white-glove service with dedicated account management, custom strategies, and priority support.
• Small to Medium Sized Publishers and Advertisers: They generally have access to a more standardized form of support, often involving email or ticketing systems, access to documentation, and regular webinars.

In Summary

Sharethrough is a well-regarded platform in the native advertising realm, offering a programmatic marketplace for publishers and advertisers to connect and engage with audiences using in-feed, integrated ad formats. Their core value proposition is the increased engagement that native ads typically yield.

When evaluating them, consider:

• Your Focus: If native ads are a core priority, they might be a good fit.
• Your Size: Ensure their level of customer support aligns with the size and complexity of your operation.
• Alternatives: Explore alternatives, especially if you need other formats like display, broader programmatic solutions, or a specialized platform for video or CTV.

I hope this comprehensive overview is helpful! Let me know if you have any more questions.