Websites using Sensortower

Okay, let s break down Sensor Tower, covering its overview, revenue, alternatives, pricing, and customer care details.

Sensor Tower Overview

Sensor Tower is a leading provider of app store intelligence and digital advertising data. They offer a suite of tools and analytics that help app developers, publishers, marketers, and investors understand the mobile app ecosystem. Their platform provides data on app downloads, revenue, usage, user demographics, and advertising trends.

Key Features & Capabilities:

• App Store Intelligence:
  • App Store Downloads & Revenue: Tracking downloads and revenue across Google Play and the Apple App Store for specific apps and publishers.
  • App Ranking & Keywords: Analyzing app store rankings and keyword performance for optimization.
  • Category Insights: Understanding performance trends within app categories and subcategories.
  • Competitive Analysis: Identifying and analyzing competitors performance and strategies.
• Usage Intelligence:
  • Active Users & Engagement: Monitoring daily, weekly, and monthly active users and engagement metrics.
  • User Demographics: Analyzing user demographics, such as age, gender, and location.
  • Retention Rates: Tracking user retention and churn rates.
• Advertising Intelligence:
  • Ad Creative Analysis: Analyzing competitors ad creatives and strategies.
  • Ad Network Data: Understanding which ad networks are used by competitors and their performance.
  • Spending Trends: Analyzing ad spend across platforms.
• Market Data:
  • Market Forecasts: Accessing future market trends and forecasts.
  • Regional Analysis: Analyzing performance trends in different regions.
• Customizable Reports & Dashboards:
  • Creating custom reports and dashboards to visualize the data.
  • Sharing reports with internal teams.

Sensor Tower Revenue

Sensor Tower is a private company, so its exact revenue figures are not publicly available. However, estimates suggest they are a major player in the app intelligence market with significant annual revenue. Some sources indicate annual revenue in the hundreds of millions of dollars, making it a substantial and influential company in this space.

Sensor Tower Alternatives

There are several alternatives to Sensor Tower, each with its own strengths and weaknesses. Here are some of the main competitors:

• App Annie (now data.ai): data.ai is one of Sensor Tower s main rivals, offering similar app store intelligence, usage, and advertising data. They are a very large and well-established player in the market.
• Adjust: Adjust focuses on mobile measurement and attribution, providing tools for tracking user acquisition and campaign performance. While not a direct competitor in app store intelligence, they are relevant to the broader mobile marketing ecosystem.
• App Radar: This competitor offers a more specific focus on App Store Optimization (ASO), with tools for keyword research and competitor analysis. It s often seen as a cost-effective alternative, especially for ASO focused teams.
• data.ai: As previously mentioned, this is the rebrand of App Annie and is the main competitor to Sensor Tower.
• MobileAction: This platform is another strong competitor, providing app store optimization, market intelligence, and ad intelligence tools. They focus on ASO with a lot of data granularity.
• Similarweb: Similarweb provides a broad range of digital intelligence data, including app usage data and web traffic analysis. It s a suitable alternative for users needing a wider view of the digital ecosystem.
• Mixpanel: Mixpanel is a product analytics platform that offers detailed insights into user behavior within apps. They provide granular data on user engagement and retention but less specific on market-level data compared to Sensor Tower.

Sensor Tower Pricing

Sensor Tower s pricing is not publicly available and is typically quote-based, tailored to each client s specific needs and usage requirements. Pricing is generally considered to be enterprise-level, meaning it s often on the higher end of the spectrum compared to other solutions.

Factors that influence pricing include:

• Modules/Features: The specific tools and features required (e.g., App Intelligence, Usage Intelligence, Ad Intelligence)
• Data Coverage: The regions, categories, and platforms to be covered.
• Number of Users: The number of seats needed for team members to access the platform.
• Level of Support: The level of customer support and dedicated account management needed.

It s recommended to contact Sensor Tower directly to request a quote and discuss your specific requirements.

Sensor Tower Customer Care Details

Sensor Tower offers customer support to its clients. While specific details on support are not always public, it s common for enterprise-level platforms to provide the following:

• Dedicated Account Managers: Assigned account managers to provide personalized support and onboarding.
• Email and Phone Support: Availability to contact support teams via email and phone.
• Knowledge Base: Access to a knowledge base with articles and tutorials on using the platform.
• Training: Training sessions for users to learn the platform s features and best practices.

Here are some channels to connect with them:

• Website: www.sensortower.com - Look for contact forms or live chat options on their website.
• Sales: They have a designated sales team you can reach out to get a demo or ask for a quote.
• Social Media: They have a presence on LinkedIn, Twitter, and other social platforms which can be used to connect with them.

Summary

• Sensor Tower is a powerful app intelligence platform, providing comprehensive insights into the app market.
• Revenue: A private company that has a high revenue, likely in the hundreds of millions.
• Alternatives: A number of competitors exist, including data.ai, Adjust, App Radar, MobileAction, Similarweb, and Mixpanel.
• Pricing: Typically quote-based and on the higher end, intended for enterprise clients.
• Customer Care: They offer dedicated account managers, email/phone support, and training resources.

If you are considering an app intelligence solution, it s recommended to research and compare several options before making a decision. This will help you find the platform that best suits your specific budget, requirements, and expertise.