Websites using Selectmedia

Okay, let s break down SelectMedia, covering its overview, revenue (where possible), alternatives, pricing, and customer care.

SelectMedia Overview

SelectMedia is a supply-side platform (SSP) that focuses on video advertising technology. They help publishers monetize their video content by connecting them with various demand sources (advertisers). Think of them as a sophisticated middleman that optimizes the sale of video ad space.

Here s a more detailed look at their core offerings:

• Video Monetization Platform: Their primary service is providing a platform for publishers to sell their video ad inventory efficiently.
• Multiple Demand Sources: They connect publishers to a network of advertisers, ad networks, and demand-side platforms (DSPs), aiming to maximize revenue through competitive bidding.
• Header Bidding & Mediation: SelectMedia uses header bidding technology to ensure publishers get the best possible prices for their ad impressions. They also provide mediation tools to manage multiple ad partners.
• Formats Supported: They typically support various video ad formats, including pre-roll, mid-roll, post-roll, and out-stream video ads.
• Targeting & Optimization: They offer features to target specific audiences and optimize ad delivery for better performance.
• Analytics & Reporting: Publishers get access to data and analytics to monitor their ad revenue and identify areas for improvement.

Revenue (Challenges & Estimates)

• Private Company: SelectMedia is a privately held company, so they don t publicly disclose their financial data. This makes it difficult to provide accurate revenue figures.
• Industry Trends: Revenue for SSPs like SelectMedia is generated through a commission or fee model. They take a percentage of the ad revenue that publishers generate through their platform.
• Factors Influencing Revenue: Their revenue is dependent on several factors, including:
  • The number and size of publishers they work with.
  • The amount of video ad inventory they manage.
  • The ad fill rates and CPM (cost per mille) they achieve.
  • Overall demand for video advertising.
• Estimates: Due to the lack of public information, it s impossible to provide precise revenue estimates for SelectMedia. However, the video ad tech market is substantial, suggesting they likely generate significant revenue.

Alternatives to SelectMedia

The video advertising landscape is competitive, and several other SSPs and ad tech platforms offer similar services. Here are some notable alternatives:

• PubMatic: A well-established SSP offering a comprehensive suite of tools for publishers.
• Magnite: A large SSP resulting from the merger of Rubicon Project and Telaria. Known for its scale and enterprise-level capabilities.
• Xandr (formerly AppNexus): Another prominent player with a robust ad tech stack.
• OpenX: A global SSP with a strong focus on transparency and data privacy.
• Index Exchange: Known for its programmatic capabilities and diverse partnerships.
• TripleLift: A platform specializing in native and in-feed video advertising.
• Freewheel: Focuses on premium video monetization and supports advanced advertising models.
• AdSense/Ad Manager (Google): If you re within the Google ecosystem, this option is usually the first port of call.
• Smaato: A mobile-first platform that also supports video.

Factors to Consider When Choosing an Alternative:

• Specific needs: What kind of videos do you have, what is your traffic like, do you need niche formats?
• Geographical reach: Are you looking for worldwide, or do you need a specialist in a certain area?
• Technology capabilities: Do you need header bidding, outstream capabilities, and so on?
• Integration: Is the platform easy to integrate with your existing system?
• Support: What kind of customer service and support do they offer?

Pricing

• Commission-Based Model: Like most SSPs, SelectMedia typically uses a commission-based model. They take a percentage of the ad revenue generated by the publishers using their platform.
• No Public Pricing: Specific pricing details are not publicly available. The exact commission percentage may vary depending on several factors, such as the publisher s size, the amount of inventory they have, and the specific terms of the agreement.
• Custom Negotiations: Publishers usually negotiate custom deals and commission rates with SelectMedia based on their individual requirements.

Customer Care Details

• Contact Forms: Like most ad platforms, you can find a form on their website where you can leave an inquiry: www.selectmedia.com/contact/
• Dedicated Support: Typically, large SSPs provide dedicated support teams to help publishers with integration, troubleshooting, and optimization.
• Technical Support: They offer technical support to ensure smooth integration of their platform with publishers websites or applications.
• Account Management: Account managers are usually assigned to larger publishers to provide personalized guidance and support.
• Resource Center: Some SSPs provide a knowledge base with documentation, FAQs, and guides to assist their users.

How to find out specific pricing and more:

• Contact them Directly: The best way to understand their specific pricing, service options, and customer care process is to contact SelectMedia directly. You can use the contact forms on their website or reach out through their sales team.
• Test the Platform: Many SSPs offer free trial accounts or a sandbox environment for you to test their platform before making a commitment.
• Compare: Be sure to compare the offerings, pricing, and support of several platforms before settling on the best option for your business.

In summary: SelectMedia is a video-focused SSP that helps publishers monetize their video content. It s vital to research and compare it with alternatives to find the ideal solution for your specific needs. Because their financials are private, it s not possible to give a more detailed review, so you should contact them directly for the most up-to-date details.