Websites using Realytics

Okay, let s break down Realytics, focusing on its overview, revenue, alternatives, pricing, and customer care.

Realytics Overview

Realytics is a marketing technology company specializing in TV attribution and analytics. They help advertisers understand the impact of their TV campaigns on online behavior and ultimately, on their business results. In essence, they bridge the gap between traditional TV advertising and digital performance measurement.

Here s a more detailed breakdown:

• Core Function: Realytics uses proprietary technology to track how TV ad airings drive traffic to websites and apps. They then provide data and insights to optimize TV campaigns and measure their return on investment (ROI).
• Focus: Their primary focus is on providing accurate and granular attribution for TV advertising, helping marketers move beyond traditional, broad metrics.
• Key Features:
  • TV Tracking: They identify when TV ads are aired and correlate this with website/app traffic spikes.
  • Attribution Models: They offer different attribution models to assess the impact of TV spots (e.g., last-click, time-based, etc.).
  • Performance Reporting: They provide dashboards and reports with key metrics like website visits, conversions, and ROI driven by TV.
  • Optimization Tools: They allow users to optimize TV campaigns based on the performance data, such as identifying underperforming channels or dayparts.
  • Integration: They often integrate with other advertising platforms and analytics tools.
• Target Audience: Advertisers who are using TV as a significant part of their marketing strategy and who want to measure and optimize their TV campaigns performance, particularly those seeking to understand the cross-channel impact between TV and digital.

Revenue (Estimated)

Unfortunately, as a privately held company, Realytics does not publicly disclose its revenue. However, based on their established position in the market and client base, we can estimate:

• Revenue Range: It s likely they have an annual revenue in the mid-to-high millions USD, potentially stretching into the low tens of millions, based on industry reports and their presence in key markets (Europe and North America).
• Revenue Model: They operate primarily through a SaaS (Software as a Service) model, with subscription fees tied to data usage, features and the complexity of clients media spend.

Alternatives to Realytics

The market for TV attribution is competitive, with several alternative solutions. Here are some notable ones:

• iSpot.tv: A major competitor, often considered one of the leaders in the US market. Known for its advanced ad tracking and performance reporting.
• TVSquared (Now Part of Innovid): Offers TV attribution and analytics with a focus on connected TV (CTV) and advanced targeting capabilities.
• Alphonso (Now LG Ads): Specializes in cross-screen attribution, connecting TV viewing with other devices and digital behaviors.
• Adjust: While not solely focused on TV, Adjust is a mobile measurement platform that also allows for TV campaign performance analysis.
• AppsFlyer: Another mobile measurement platform similar to Adjust, with an attribution offering that can be used for TV.
• Google Analytics (with TV Tracking Capabilities): While not a specific TV attribution platform, GA can be used to analyze some of the effects of TV campaigns, especially with proper tagging of ads.
• Adobe Analytics (with TV Tracking Capabilities): Similar to Google Analytics, with more advanced analytics and attribution capabilities, that with proper set-up can track the effect of TV.
• Localytics (now part of Upland): A mobile app analytics platform that allows cross-channel tracking.

Key Factors When Choosing an Alternative:

• Focus: Some platforms specialize in TV while others focus on mobile or cross-channel.
• Data Granularity: Consider how deep you need to go with your data analysis (e.g., minute-by-minute or household level).
• Attribution Modeling: Look for the attribution models that best fit your marketing strategy.
• Pricing: Compare pricing structures and whether the model works for your budget.
• Integrations: Check if the platform integrates with your existing marketing and advertising tools.
• Features: Which specific feature set meets your marketing needs.
• Reporting: Whether you prefer custom or pre-built dashboards.

Pricing

Realytics, like most SaaS platforms, uses a tiered pricing structure. Due to them being a private company, precise pricing is not public but here is what is known:

• Subscription Model: Typically based on monthly/annual subscription fees.
• Data Usage: Pricing is usually linked to the volume of data processed, the number of TV spots tracked, and the sophistication of attribution models used.
• Features and Add-ons: More advanced features, such as more granular reporting or custom dashboards, might come with higher price tiers.
• Customized Pricing: Larger enterprise clients often negotiate customized contracts based on their specific needs and requirements.

Factors Affecting Cost: * Scale of TV Spend: Companies spending more on TV advertising would likely see a higher subscription cost, as they require more robust tracking. * Granularity of Attribution: Higher granularity, such as per-second tracking, often increases cost. * Type of Attribution Models: More sophisticated models can mean higher subscription tiers.

Customer Care Details

Realytics aims to provide a positive customer experience with various support options:

• Dedicated Account Managers: Often assigned to larger accounts, providing personalized support and strategic guidance.
• Technical Support Team: To help resolve any technical issues or answer questions about the platform.
• Documentation and Knowledge Base: Access to online resources to learn about the platform s features and functionality.
• Training Materials: Including webinars or tutorials, to help clients get the most out of the platform.
• Ongoing Communication: Likely regular communication about product updates and best practices.
• Possible Onboarding Process: They likely have a proper process for onboarding new clients onto the platform.

How to Get Specific Customer Care Details:

• Website: Visit their website and look for a Contact Us or Support page.
• Sales Inquiry: If interested in their services, their sales team would provide more details.
• Client Testimonials and Reviews: Check independent reviews for other user s insights into the support offered.

In summary:

Realytics provides a valuable service for marketers looking to optimize their TV ad spend and correlate TV activity with online behavior. While precise financial details are private, understanding the pricing factors and the alternatives is crucial for making an informed decision on which TV attribution platform to use. It s always best to contact them directly for a demo and personalized pricing quote for the most accurate information.