Websites using Primis

Okay, let s break down Primis, covering its overview, revenue, alternatives, pricing, and customer care details.

Primis Overview

Primis is a video discovery platform that focuses on helping publishers increase revenue through video content. It s essentially a technology solution that helps publishers find and embed relevant video content within their websites. Here s a more detailed look:

• Core Function: Primis acts as a bridge between video content providers (like content creators and advertisers) and publishers. It helps publishers embed relevant videos (both in-stream and out-stream) within their articles and website pages.
• Key Features:
  • Automated Video Recommendation: Uses algorithms to suggest videos that are most relevant to a page s content and the user s interests.
  • Out-stream & In-stream Video Players: Supports both out-stream videos (playing outside the main video player) and in-stream videos (within a traditional video player).
  • Monetization: Facilitates revenue generation for publishers through video ads.
  • Customization: Offers customization options for video player appearance and integration methods.
  • Analytics: Provides data and insights to publishers about video performance, user engagement, and revenue.
• Target Audience: Primis primarily caters to online publishers, including news websites, blogs, and other content-heavy platforms.

Revenue

Primis revenue model is largely based on a revenue-sharing agreement with publishers. Here s a simplified explanation:

• Revenue Sharing: When a video ad plays through the Primis platform on a publisher s site, a portion of the ad revenue goes to the publisher, and Primis retains the rest.
• Factors Affecting Revenue: The revenue generated for publishers depends on factors like:
  • Video Viewability: How often users see the video ad.
  • CPM (Cost Per Mille or Cost Per Thousand Impressions): The rate advertisers pay for their ads.
  • User Engagement: How long viewers watch the videos.
  • Traffic Volume: How many users are visiting the publisher s site.

Note: It s challenging to pinpoint Primis exact annual revenue, as this information is not publicly disclosed by the company. However, being a part of the large and well-established media group, Teads, it is expected that it is a substantial operation.

Alternatives to Primis

Several platforms offer similar video discovery and monetization solutions. Here are some notable alternatives:

• YouTube: The largest video platform globally. It offers embedded players and monetization options for content creators. While not a direct competitor for video discovery, it often provides videos in its embedded player.
• JW Player: A popular video player that offers various features, including monetization, analytics, and customization.
• Brightcove: Another robust video platform focused on enterprise-level video streaming and publishing with strong monetization features.
• Vimeo: Known for its high-quality video hosting and is also moving into offering monetization features.
• Connatix: A video platform similar to Primis, specializing in out-stream video and in-content video solutions for publishers.
• Media.net: A well-known ad tech company that also provides video ad solutions to publishers.
• Google Ad Manager (GAM): A comprehensive ad management platform, which includes video advertising tools.
• Outbrain & Taboola: These are content discovery platforms that also offer video capabilities, although they are more focused on native advertising formats.

Pricing

Primis pricing is typically based on a revenue-sharing model, meaning they don t charge an upfront fee for using their platform. Instead, they share the revenue generated through video ads with the publisher.

• Revenue Share Percentage: The exact percentage split is not publicly stated, but it s generally negotiated between Primis and the publisher, based on the publisher s size, traffic volume, and other factors.

Note: It is rare for platforms that operate on a revenue share basis to offer their specific revenue share splits publicly. The figures are negotiated with each individual publisher or business.

Customer Care Details

Primis generally provides customer support through various channels. Here s what to expect:

• Dedicated Account Managers: Publishers often get a dedicated account manager who can provide personalized support, answer questions, and help them optimize their implementation.
• Online Documentation and Knowledge Base: Primis should provide access to a detailed documentation library and a knowledge base that includes helpful guides, tutorials, and FAQs.
• Email Support: Most providers offer email support to address technical issues, general inquiries, and support for integrations.
• Support Tickets: Depending on the complexity of a problem, support is often provided via a ticketing system, where issues can be tracked and managed.
• Contact Forms: Most of these platforms also have a general contact form on their website which can also be used to get support.

Important Points to Note:

• Varying Levels of Support: The level of support provided by Primis may vary depending on the size and partnership arrangement with the publisher. Larger publishers with higher traffic volumes might receive more personalized attention.
• Specifics May Vary: The exact methods of contacting support and the response times can vary over time and depend on their policies and team capacity.

Conclusion

Primis is a video platform aimed at publishers to enhance their content, improve user engagement, and boost their revenue through video advertisements. It offers a strong foundation and the functionality required in order for publishers to achieve their goals. By providing a suite of features like video recommendations, ad monetization, and advanced analytics, it attempts to assist publishers in the ever-evolving digital environment. While there are a variety of alternatives, Primis remains a viable option to consider for publishers looking to integrate video into their strategies.

When evaluating any platform, it s important for publishers to consider their specific needs, traffic levels, monetization goals, and the level of support required. If you are considering using Primis, it is best to visit their website and contact them directly to ask specific questions relevant to your situation.