Websites using Pocket

Okay, let s break down Pocket, covering its overview, revenue, alternatives, pricing, and customer care details.

Pocket Overview

Pocket is a popular save-for-later service designed to help you capture articles, videos, and other web content you find interesting, allowing you to consume them when you have the time, on any device. Think of it as a digital read it later bookmarking tool, but with a lot more functionality.

Key Features:

• Saving Content: Easily save web content from your browser, apps, and other sources.
• Offline Access: Content is downloaded and available for viewing even when you re offline.
• Organization: Tagging and archiving features help keep your saved items organized.
• Reading Experience: A clean, distraction-free reading view with adjustable fonts, sizes, and themes.
• Text-to-Speech: Can read articles aloud.
• Cross-Platform: Accessible on iOS, Android, web browsers (through extensions), and other platforms.
• Sharing: Allows you to share content with friends and social media.
• Recommendations: Suggests similar articles based on your interests.

Ideal User: Anyone who encounters interesting content throughout the day and wants to consume it later, without being distracted or losing track of it. This includes students, researchers, busy professionals, avid readers, and anyone who wants to be more intentional with their online consumption.

Pocket Revenue

Pocket primarily operates on a freemium model, meaning that while a base version of the service is free for all users, they also offer a paid premium subscription with additional features.

• Pocket Premium Subscription: This is where most of Pocket s revenue comes from. Features within Pocket Premium are targeted towards power users looking to maximize their experience. It provides the user with additional tools such as:

  • Permanent Library: Full-text search capability across all saved articles;
  • Suggested Tags: AI-powered tagging that helps users organize faster.
  • Advanced Search Filters: Search by topic, tags, or time.

• Ad-Free Experience: Pocket Premium also removes any ads that may be present in the free version.

• Integration: Pocket has also partnered with other services that may generate revenue.

• Note: Pocket was acquired by Mozilla, the makers of the Firefox browser, in 2017. While Pocket doesn t report specific revenue figures, its integration with Firefox, and Mozilla s overall business strategy, contribute to its sustainability.

Alternatives to Pocket

There are several alternatives to Pocket, each offering different strengths and features. Here are some notable ones:

• Instapaper: A very similar service focused on saving and reading articles, with a clean and simple interface. It s a direct competitor.
• Raindrop.io: A more versatile bookmarking and organization tool that allows for saving more than just articles, but also images, videos, and other file types. It is highly customizable.
• Readwise: A service focused on spaced repetition and reviewing highlights from your saved content, designed to help you learn from what you read.
• Evernote: A more comprehensive note-taking app that can also be used to save web clippings, among other things. Its versatility comes with the complexity of organization.
• OneNote: Similar to Evernote, Microsoft s note-taking app allows for web content captures.
• Notion: A very versatile all-in-one workspace and note-taking tool that can also be used to save links and web content.
• Wallabag: An open-source, self-hosted alternative that prioritizes user privacy and control.
• Hypothesis: A collaborative web annotation tool that allows for marking up and discussing content online.

Pricing

• Pocket (Free):

  • Unlimited saving of articles, videos, and other content
  • Offline access on all devices
  • Distraction-free reading view
  • Tagging and archiving functionality
  • Basic text-to-speech feature

• Pocket Premium: (Subscription based)

  • Typically available as a monthly or annual subscription. Current pricing as of October 2023 is: $5.99 monthly or $49.99 yearly.
  • Permanent library with full-text search
  • AI-powered suggested tags
  • Advanced search filters
  • No ads

Customer Care Details

Pocket offers customer support primarily through the following channels:

• Help Center/Knowledge Base: Pocket s website has a comprehensive help center and knowledge base with articles that answer commonly asked questions, resolve common issues, and offer tutorials.
• Email Support: Users can typically reach customer support via email by submitting a support ticket through the help center.
• Community Forums: While less direct, the official Pocket community forums are a place to share tips, ask questions, and potentially get help from other users or staff.
• Social Media: You may also be able to contact them via their social media channels (e.g., Twitter).

Important Notes:

• Pocket is generally known for being a straightforward and user-friendly service.
• Customer support response times may vary. Email support may take up to 2 business days for a response.
• The depth of support available might be limited compared to some other paid SaaS services.

In summary, Pocket is a valuable tool for those who want to be more intentional about their online reading and viewing. It provides an easy and accessible way to save content and consume it later, with a free basic version and optional paid upgrades for power users. Its competitors also provide valuable alternatives, based on personal preferences and needs.