Websites using Performmedia

Okay, let s break down Perform[cb] (formerly Perform Media), focusing on an overview, revenue, alternatives, pricing, and customer care details.

Perform[cb] Overview

• What it is: Perform[cb] is a performance marketing network that connects advertisers (brands) with publishers (affiliates) to drive leads, sales, and traffic. They operate on a performance-based model, meaning advertisers typically only pay when specific actions (like a sale or lead) occur.
• Key Focus: They specialize in direct-response marketing, helping advertisers achieve measurable results and optimize their campaigns for maximum ROI.
• Target Audience:
  • Advertisers: Businesses across various industries looking to acquire customers, generate leads, and increase sales.
  • Publishers/Affiliates: Bloggers, website owners, email marketers, social media influencers, and other individuals or companies who can promote products or services and earn a commission for each action generated.
• Services Offered:
  • Affiliate Network: They provide a platform for advertisers to find and partner with publishers.
  • Tracking & Reporting: They offer robust tracking and reporting tools to monitor campaign performance.
  • Account Management: They provide dedicated account managers for both advertisers and publishers to assist with campaign setup, optimization, and support.
  • Fraud Detection: They implement various fraud detection measures to ensure traffic quality and protect advertisers from fraudulent activity.
  • Technology Platform: They offer a technology platform with features for campaign management, reporting, and optimization.
• Key Strengths:
  • Strong Technology: Their platform is generally well-regarded for its features and ease of use.
  • Focus on Performance: They emphasize ROI-driven marketing solutions.
  • Large Network of Publishers: They have a wide reach with a diverse network of affiliate partners.
  • Dedicated Support: They offer personalized account management to help clients succeed.

Revenue

• Private Company: Perform[cb] is a privately held company, so exact revenue figures are not publicly disclosed. However, they are considered a significant player in the performance marketing space.
• Estimated Range: Industry estimates place their annual revenue in the hundreds of millions of dollars, but that range is quite wide.
• Revenue Model: Perform[cb] generates revenue by taking a cut of the commission paid by advertisers to publishers. They act as a middleman, facilitating connections and providing the platform and tools.

Alternatives to Perform[cb]

The affiliate marketing landscape is competitive, and there are many alternatives to consider, including:

• CJ Affiliate (formerly Commission Junction): One of the largest and most established affiliate networks.
• Rakuten Advertising (formerly Rakuten Marketing): Another large, global player with a wide range of advertisers and publishers.
• ShareASale: Known for a strong focus on SMBs and a wide variety of niches.
• ClickBank: Popular for digital products and often used by infoproduct creators.
• Impact: A platform that provides a variety of partnership management tools, including affiliate marketing, influencer marketing, and referral programs.
• Partnerize: Offers partnership automation platform for managing and tracking affiliate, referral, and influencer campaigns.
• Awin (Affiliate Window): A European-based affiliate network with a growing global presence.
• FlexOffers: Provides a broad selection of affiliate programs.

Choosing an Alternative The best alternative depends on specific needs. Consider factors like:

• Type of Products/Services: Do you sell physical goods, digital products, or services?
• Niche: Does the network specialize in your specific industry?
• Size of Operation: Are you a large enterprise or a small business?
• Features: Which platform features are most important to you?
• Support: Do you prefer hands-on account management or self-service tools?

Pricing

• No Public Pricing: Perform[cb] does not publish their pricing model publicly. Pricing varies based on the specific needs of the advertiser.
• Cost Structure: Their model typically involves these aspects:
  • Commission Rate: Advertisers pay a percentage of the sale or a flat fee for each lead generated. The commission rates vary based on the product/service and the affiliate.
  • Platform Fees: In some cases, a platform fee or setup fee might apply to use the tracking and technology tools.
  • Minimums: For some advertisers, there might be minimum spend requirements.
• Negotiation: Pricing can often be negotiated, especially for advertisers with a significant ad spend.
• Affiliate Costs: Affiliates are usually not charged to join the network. They get paid a commission when they refer sales or leads to the advertiser.

Customer Care Details

• Dedicated Account Managers: Both advertisers and publishers often receive assigned account managers to assist with all aspects of their campaign.
• Email & Phone Support: They typically offer support through email and phone.
• Knowledge Base: They usually provide an online knowledge base with articles and tutorials.
• Training Resources: They might offer training materials to help users understand their platform and performance marketing strategies.
• Availability: Support availability can vary based on plan and region.
• Quality: Perform[cb] is often praised for its responsive and helpful customer care, which can be a strong differentiator compared to more hands-off networks.

Summary

Perform[cb] is a significant performance marketing network with a focus on delivering results for advertisers and providing opportunities for publishers to monetize their traffic. While specific revenue and pricing details are not public, they are considered a major player in the industry with a solid reputation. When considering their services or alternatives, carefully weigh the type of product/service, budget, niche, support needs, and required features.