Websites using Ninthdecimal

Okay, let s break down NinthDecimal, focusing on your requested areas: overview, revenue (with caveats), alternatives, pricing, and customer care.

Overview

NinthDecimal (now part of InMarket) was a location data and marketing platform. Historically, it specialized in:

• Location-Based Audience Targeting: Using mobile location data to identify and reach specific audience segments based on where they go (e.g., shoppers at specific stores, people who attend sporting events).
• Attribution Measurement: Analyzing the effectiveness of digital advertising in driving in-store visits and offline sales. This involved connecting mobile ad exposures with subsequent real-world actions.
• Data Science and Analytics: They employed sophisticated analytics to understand consumer behavior and provide insights for marketers.
• Real-Time Data: They focused on providing up-to-date, accurate location data.

Key Features & Strengths (Historically):

• Robust Location Data: A large repository of location data gathered from various sources, including apps and SDKs.
• Precision Targeting: Ability to target users with a high degree of accuracy based on their real-world behaviors.
• Attribution Capabilities: Offering marketers a way to quantify the impact of their digital campaigns on offline sales.
• Data-Driven Insights: Providing valuable analytics and insights into consumer behavior.
• Audience Segments: Pre-built and custom audiences based on interests and real-world activities.

Important Note: NinthDecimal was acquired by InMarket in 2019. While the core technology and some capabilities may still be integrated into InMarket s offerings, NinthDecimal as a standalone company no longer exists. Therefore, any information about current features, pricing, and customer support should be researched within InMarket s product suite.

Revenue

• Difficult to Ascertain: As a privately held company before the acquisition, NinthDecimal didn t publicly disclose revenue numbers.
• Part of InMarket: Now being under InMarket, the revenue of the NinthDecimal service is not separately reported.

It s important to note that revenue information for NinthDecimal is no longer relevant. You d need to analyze InMarket s overall performance to get a picture of how that acquisition has contributed to their financial picture.

Alternatives

Given that NinthDecimal is no longer a standalone entity, these are alternatives offering similar location-based marketing and attribution services:

• InMarket: (The Parent Company) Now offering the integrated location data and insights, similar to what NinthDecimal previously provided.
• Factual (Now part of Foursquare): Provides a robust location data platform and tools for audience targeting and measurement.
• PlaceIQ: Specializes in location data and analytics, offering insights into consumer behavior.
• Near: Another major location intelligence platform with a focus on data insights, audience targeting, and attribution.
• X-Mode Social (Now part of Outlogic): Offers location data for a variety of use cases, including audience building and analytics.
• GroundTruth (Formerly xAd): Location-based marketing and ad platform with a strong focus on retail and restaurant verticals.
• Google Marketing Platform: While not purely focused on location, their platform offers location-based ad targeting, analytics, and attribution through Google Maps.
• The Trade Desk: A DSP (Demand Side Platform) that integrates various location data sources, allowing advertisers to access data for programmatic targeting.

Pricing

• Historically Complex: NinthDecimal s pricing, like most B2B data platforms, was not publicly shared. It typically depended on the volume of data, the complexity of targeting, and the specific features required.
• InMarket Pricing: Similar to NinthDecimal, InMarket s pricing is not typically public and depends on contract with the specific clients and services they use. This generally includes:
  • Data Usage: Pricing based on the volume of data requested for targeting and analysis.
  • Targeting Capabilities: Tiered pricing for increasingly complex or granular location targeting.
  • Attribution Services: Additional costs for using their measurement solutions.
  • Integration: Pricing depending on the level of integration with other marketing platforms.
• Requesting a Quote: You need to contact InMarket directly for a customized quote based on your specific needs.

Customer Care Details

• No Longer Standalone: As a part of InMarket, you will get support from the InMarket team
• Contact Methods: InMarket likely offers support via:
  • Email Support: Through their customer service department
  • Phone Support: For critical issues
  • Account Managers: Assigned for enterprise clients.
  • Documentation & FAQs: Online resources to help users navigate the platform.
• Support Quality: Customer service quality would depend on InMarket s structure. Review websites (like G2, Capterra) might provide additional insights on user experiences with InMarket s support team.

Key Takeaways

• NinthDecimal is no longer a standalone company, and its functions are now part of InMarket.
• You should focus on InMarket and their offerings for relevant location-based marketing solutions.
• Pricing for InMarket s services will be custom and require direct engagement with their sales team.
• For customer care information, refer to InMarket s website and contact them directly for details.
• Consider the alternatives listed above to find the best fit for your specific location marketing needs.

If you re considering using location-based marketing, I strongly recommend you:

1. Visit InMarket s Website: Explore their product suite to see if they fit your requirements.
2. Contact InMarket Directly: Request a demo and a custom quote for your specific needs.
3. Compare to Alternatives: Research the other platforms I mentioned to find the best solution for you.

Let me know if you have any other questions or would like me to dig deeper into a particular alternative!