Websites using Nexstardigital

Okay, let s break down Nexstar Digital, focusing on the aspects you re interested in: overview, revenue, alternatives, pricing, and customer care.

Overview of Nexstar Digital

Nexstar Digital is the digital media division of Nexstar Media Group, one of the largest television broadcasting companies in the United States. Nexstar Digital provides a range of digital advertising solutions, primarily leveraging its massive reach through its owned-and-operated local television stations and their associated websites and apps.

Here s a summary of their core offerings:

• Local Advertising Solutions: They focus heavily on helping local businesses reach their target audiences within specific geographic areas. This includes targeted digital advertising campaigns.
• Multi-Platform Reach: They offer advertising opportunities across websites, mobile apps, OTT (Over-the-Top) platforms, and social media. This provides advertisers with a comprehensive reach.
• Data-Driven Targeting: They use data and audience insights to help advertisers target the right demographics and interests.
• Digital Marketing Services: Beyond advertising, they offer some digital marketing services like SEO, social media management, and website development (often through partnerships or other divisions of Nexstar).
• National Campaigns: While their strength is in local, they can also facilitate advertising campaigns on a regional or national scale.

Revenue

• Not Publicly Disclosed Separately: Nexstar Media Group does not break out the exact revenue for Nexstar Digital separately in their financial reports. Digital revenue is generally combined with other broadcast and core media revenue in their reporting.
• Growing Component: However, it s clear that digital revenue is a significant and growing component of Nexstar s overall business. They are actively investing in their digital capabilities and working to grow that side of the business.
• Overall Nexstar Revenue: To get a sense of the scale, Nexstar Media Group overall reports billions of dollars in revenue annually. Digital revenue contributes a considerable percentage to the whole.
• Key drivers for digital revenue growth: Increasing adoption of targeted digital advertising, especially in local markets.

Alternatives to Nexstar Digital

If you re exploring options for your digital advertising, consider these alternatives:

• Google Ads: A dominant player, offering search, display, video, and app advertising opportunities with extensive reach and targeting capabilities.
• Facebook & Instagram Ads: Another major player with a vast user base and sophisticated targeting tools, particularly useful for reaching audiences based on interests and demographics.
• Amazon Advertising: Effective for targeting shoppers on the Amazon platform, particularly if you sell products online.
• Other Local Media Groups: Many other broadcast companies and newspaper groups have their digital advertising arms, like Tegna or Gray Television, offering similar local advertising solutions.
• Specialty Networks: Many niche ad networks that might reach a target audience (e.g., a network for reaching medical professionals, or car enthusiasts)
• Programmatic Advertising Platforms: Platforms such as The Trade Desk, Google Display & Video 360 (DV360), and others offer advanced targeting and buying options across a wide range of ad inventory.
• Local Digital Marketing Agencies: Many smaller agencies specialize in working with local businesses and can offer a more personalized approach.
• Geotargeted Ad Platforms: Platforms that focus on location data for very precise geographic targeting
• Email Marketing Platforms: Platforms for building email lists and sending out advertising to subscribers.

Pricing

• No Standard Pricing: Nexstar Digital s pricing structure is not publicly available or transparent. It s highly customized based on various factors:
  • Type of Campaign: Display ads, video ads, social media management, SEO, etc.
  • Reach & Targeting: The geographic area covered and the specificity of the target audience.
  • Duration: Length of the campaign (days, weeks, months)
  • Frequency: How often your ad is shown to the target audience.
  • Specific Media Mix: Whether the budget is spread across websites, mobile, OTT, etc.
  • Level of Service: Whether you require campaign management, reporting, and other support.
• Negotiated Contracts: Expect to work with a Nexstar sales representative to create a customized package and negotiate pricing based on your specific needs and goals.
• Expect Minimums: Larger campaigns generally command better pricing. Depending on your needs, there may be minimum spending thresholds for campaigns.
• Cost-Per-Click (CPC), Cost-Per-Mille (CPM) or Flat Rates: Pricing models likely vary by type of campaign and their offerings.
• Consider a Test Run : If you re unsure, you could start with a limited-time, smaller campaign to test their effectiveness.

Customer Care

• Sales-Driven Support: Nexstar Digital s customer care is often heavily tied to its sales process. Your initial point of contact will usually be a sales representative.
• Campaign Management: Depending on the scope of your campaign and agreement, you may receive some level of campaign management, including set-up, optimization, and reporting.
• Reporting & Analytics: They will generally provide campaign performance data, allowing you to track key metrics (impressions, clicks, conversions). However, the level of data and reporting detail might vary.
• Dedicated Account Managers: For larger accounts, they are more likely to assign a dedicated account manager to assist you.
• Support Availability: Support might be limited outside of standard business hours.
• Reviews are Mixed: While Nexstar has a wide reach, online reviews of their digital ad services are mixed, with some users praising their effectiveness and others reporting less success. Be sure to ask about case studies, and success stories before signing on.

Key Takeaways for You

• Strong Local Reach: Nexstar Digital is a solid choice for businesses looking to reach local audiences through a mix of platforms.
• Custom Solutions: Expect a customized approach and negotiation around pricing.
• Compare Alternatives: Don t hesitate to compare with other options like Google, Facebook, and smaller local agencies before deciding.
• Clarify Support: Clearly define your expectations around campaign management, reporting, and support availability upfront.
• Consider Starting Small: Test their effectiveness with a smaller pilot program before committing to larger spending.

To get more precise information, it s best to contact Nexstar Digital directly and discuss your specific business needs and advertising goals.

Would you like to explore any of these areas in more detail or have any specific questions? Let me know how I can further assist you!